VANCL.com Evolves into Industry Leader Following Two Years of Success

BEIJING -

- Huge Potential Enjoyed by China’s B2C Clothing Industry Seen as Key to Company’s Growth

According to the latest “Research Report (2009-2010) on Online Clothes Shopping in China,” released in Beijing on Sept. 27 by iResearch, an authority in China for Internet research and consulting, China’s online clothes shopping market is expected to achieve trading of RMB30.87 billion, up 81.5% year on year. Of all self-operating B2C clothing websites, VANCL.com ranks first with 28.4% market share, becoming the leader in China’s B2C clothing industry, and only two years after its founding.

From 2007 to 2008, China’s e-commerce clothing industry witnessed an explosive growth whereby clothing and accessories became a key focus of online shopping, with trading volumes ranking the first of all kinds of commodities. According to the statistics of iResearch, online clothes shopping currently accounts for 12.8% of the total online shopping volume, of which, the B2C clothing trading volume is about RMB2.4 billion in 2009, up 99.8% year on year.

VANCL.com ranks the first of all direct-marketing B2C clothing websites with 28.4% market share. Offering women’s dresses, canvas shoes, jeans as well as other high quality goods at reasonable prices, the company has provided many bargain products to Chinese netizens. The product lines of VANCL.COM include men’s wear, women’s wear, shoes, accessories, and home furnishings.

VANCL.com’s founder and CEO, Chen Nian, also founded Joyo, China’s oldest e-commerce businesses. Joyo was then renamed Joyo Amazon and has become one of China’s most well known B2C websites.

With 20,000 orders completed and about 50,000 garments sold every day, VANCL.com’s fast growth has won the favor of many investors, including SAIF, IDG, CEYUAN VENTURES, Qiming Venture Partners and other well-known, international venture capital companies.

Background information: www.vancl.com/news/0909271510.htm

About VANCL.com

VANCL.com was founded in October 2007, Company sales in December 2008 reached about RMB300 million (including both online and offline channels), becoming China’s first B2C brand for men’s clothes. Currently, the company has more than 800 employees, and sales are expected to reach RMB600 million in 2009.

For more information, please visit www.vancl.com .

For further information, please contact: Xu Xiaohui Tel: +86-10-8381-5061 Fax: +86-10-8360-7699 Email: xuxiaohui@vancl.cn MSN: xuxiaohui2008@gmail.com

Source: VANCL Chengpin (Beijing) Technology Co., Ltd.

Xu Xiaohui, +86-10-8381-5061 (Tel), or +86-10-8360-7699 (Fax), or xuxiaohui at vancl.cn, or xuxiaohui2008 at gmail.com (MSN)