Virgin Digital Help Selects Global Partner To Deploy Revolutionary Support Platform For Newly Launched Virgin Digital Help Service

LONDON, December 16 - Sutherland Global Services, a leading multi-national Business Process
Outsourcing organisation, announced that it will provide a state of the art
technology platform and technical support for the Virgin Group to enable
around the clock, around the world assistance and support for a variety of
digital devices. The service which launched today in the UK is the latest
venture from Sir Richard Branson's Virgin Group, named Virgin Digital Help
(www.virgindigitalhelp.co.uk/default.aspx ).

Building on the Virgin brand ethos of being the "Consumer Champion",
Sutherland associates will be empowered to handle the increasing levels of
digital stress and complex technical issues giving immediate relief to
customers via phone, email, online chat, and even onsite in-the-home . Virgin
Digital Help's new service is a one-stop support program for all things
digital, including PCs, laptops, gaming devices, software, cameras, printers,
network devices and a growing list of smart phones and handheld devices. They
have been specifically chosen as they cause the most customer problems.

Sir Richard Branson, founder of Virgin Group, says: "At Virgin we've made
it our mission to always step in when we feel like people are getting a raw
deal. Virgin Digital Help will do exactly that with bells on! Digital
products are fantastic but the industry, as a whole, has done very little to
support consumers when they get back home and try to make it all work."

Sutherland Global Services will deploy their latest generation of
integrated technology platforms and processes. Their integrated technology
platforms bring together a wide variety of automated self-support and
automated tools and integrated knowledge databases made available to
customers through a desktop computer application called the Digital Helper
(www.virgindigitalhelp.co.uk/pages/download_digital_helper.aspx ).

Dilip R. Vellodi, Chairman and CEO of Sutherland commented: "Over the
past decade companies have flooded the market with devices designed to
improve our lives. Unfortunately, the price we pay includes ever growing
stress relating to dealing with their complexities as well. We applaud the
Virgin team for making a bold move forward on the path to simplicity and
convenience."

Virgin Digital Help is available now in the UK and will eventually be
offered worldwide.

About Sutherland Global Services

A global Business Process Outsourcing (BPO) and Technology Enabled
Services Company, Sutherland Global Services offers an integrated set of
front and back office services that support the entire lifecycle of a
clients' customer. By combining highly trained people with state-of-the-art
technology and proven transformational methodologies and business processes,
Sutherland collaborates with clients to help them excel in their industry
while maximizing their customers' lifetime value. Having started operations
in 1986, Sutherland now employs over 24,000 professionals offering right
sourced and seamlessly blended services from its 24 global delivery centres.
For more information please visit www.sutherlandglobal.com

About Virgin Digital Help

We make digital stuff work. www.virgindigitalhelp.co.uk

Robert Barclay, (North America and Europe), Sutherland Global Services, +1-585-354-1878, Robert.Barclay at SutherlandGlobal.com, Prabhu S (Asia Pacific), Sutherland Global Services, +91-944-404-0748, Propr.prabhu at gmail.com, Virgin Digital Help, +44(0)208-741-1123, vdh at bitecommunications.com