Virgin Media Selects Brightcove Platform for Online Video

UK's leading entertainment and communications company expands video programming on Virginmedia.com

LONDON, February 25, 2010 - Brightcove Inc., the leading online video platform, today announced an
agreement with Virgin Media, the UK's leading entertainment and
communications company, to support short-form video content across
Virginmedia.com. Virgin Media offers a range of online news, sports, music
and entertainment content and will use the Brightcove platform to publish and
distribute high quality, advertising-supported video across its website.

"We're putting Virginmedia.com at the heart of our entertainment line-up
with the recent launch of our music video on demand service and our new
gaming site," said Alex Green, executive director of TV and Online at Virgin
Media. "Brightcove will help us deliver a fantastic video experience for all
of our visitors as we bring more and more content online."

Virginmedia.com is one of the UK's most popular websites with around 11
million visitors a month. With Brightcove, Virgin Media has a single,
integrated solution to meet its online video publishing and distribution
needs. The Brightcove platform also enables visitors to the Virgin Media
website to engage and interact with video content through advanced social
sharing, ratings and other community-building features.

The first Virgin Media brand to roll out the Brightcove platform is
Virgin Media Television's LIVING, which recently launched Liv, the UK's first
online TV channel to deliver free, exclusive, and original short-form video
content. Brightcove has also enabled LIVING to deliver its lifestyle-focused
video content to a host of third party websites and social networks.

"Virgin Media has a strong reputation for delivering a truly integrated
entertainment and communications experience for its millions of customers
throughout the UK," said Jeremy Allaire, Brightcove chairman and chief
executive officer. "We are proud that Virgin Media has chosen the Brightcove
platform to support its ongoing efforts to provide viewers with unprecedented
access to its vast library of high quality online video."

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 34 countries. For more
information, visit www.brightcove.com.

Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com, for Brightcove; or North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com, for Brightcove