VMS to Leverage blinkx Video Index for Comprehensive News Monitoring and Reporting Services

SAN FRANCISCO -

- Worldwide leader in integrated media intelligence solutions taps blinkx to enhance its extensive suite of products

blinkx, the world’s largest and most advanced video search engine, today announced a technology partnership with VMS, provider of the industry’s most comprehensive news monitoring and measurement, and ad intelligence business solutions. VMS clients will now have organized access to blinkx’s index of over 35 million hours of audio and video web content.

Industry leader VMS provides public relations firms, advertising agencies, and marketers worldwide with fully integrated news and advertising monitoring across all media, including television, radio, Internet, print, blogs, international, outdoor and cinema, in more markets than anyone else. Furthering its commitment to providing clients with the most cutting-edge services available, VMS has partnered with blinkx to enhance its media intelligence software suite. Thousands of VMS clients will now have easy access to relevant video news coverage, drawing from blinkx’s massive index of over 35 million hours of Internet content.

“blinkx’s advanced video technology indexes news feeds from a wide variety of sources across the Web, and makes sense of huge amounts online video quickly and accurately,” said Suranga Chandratillake, founder and CEO, blinkx. “We are pleased to provide VMS’s clients with a comprehensive roundup of the most timely, relevant news coverage possible, and are confident clients will be pleased with the results.”

“Across all media, in all markets, public relations practitioners and marketing professionals rely on us to better understand the pulse of the editorial and advertising world,” said Peter Wengryn, CEO of VMS. “Our new partnership with blinkx will enhance our client offerings and enable them to access a more holistic understanding of their business environment,” added Wengryn.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 530 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About VMS

VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media - broadcast, radio, print, Internet and outdoor.

The firm just debuted the first-ever integrated platform, Vantage, which enables communicators to see the affects of PR on advertising and vice versa, for their organizations and competitors, complete with correlations to business outcomes.

VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools. VMS recently acquired access to new software solutions enabling them to take advantage of state-of-the-art meaning-based computing to enhance their search capabilities.

VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSight platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.

For more information about VMS call +1-800-VMS-2002 or visit www.vmsinfo.com.

Source: blinkx

Tim Turpin of Sparkpr, +1-415-321-1894, tim.turpin at sparkpr.com; or Nicole Love of Marlin PR, +44-207-869-8328, Nicole.love at marlinpr.com; or NOMAD, Charles Lytle of Citi, all for blinkx; or Steven Krisky of VMS, +1-212-329-5222, skrisky at vmsinfo.com