Volvo Cars CEO Stefan Jacoby Named Keynote Speaker at the 2010 LA Auto Show Press Days

LOS ANGELES, October 12, 2010 - Stefan Jacoby, president and chief executive officer of Volvo Car Corp.,
will kick off the Los Angeles Auto Show by delivering the Motor Press Guild
(MPG) keynote address the morning of Nov. 17, 2010. The MPG breakfast and
Jacoby's address are open to all credentialed Press Days attendees. A Q&A
session will be part of the presentation.

    (Photo: photos.prnewswire.com/prnh/20101012/LA79507)
    (Photo: www.newscom.com/cgi-bin/prnh/20101012/LA79507)

    (Logo: photos.prnewswire.com/prnh/20060612/LAM005LOGO)
    (Logo: www.newscom.com/cgi-bin/prnh/20060612/LAM005LOGO)

Jacoby was elected president and chief executive officer of Volvo Cars in
August 2010. Prior to that, he spent most of his professional career at
Volkswagen, where he held several senior positions-the latest as of October
2007 serving as the president and chief executive officer of Volkswagen Group
of America.

"Right now Mr. Jacoby is in one of the most fascinating car industry
positions, as a German CEO of an esteemed Swedish brand now owned by the
Chinese," said Charlie Vogelheim, MPG speaker committee chairman and
executive editor of IntelliChoice. "He is expected to share his vision of the
U.S. and Chinese auto markets, and viable alternative fuel solutions during
his LA Auto Show keynote."

Jacoby started his career at Volkswagen and from January 1995 to
September 1997, managed the General Office of the Chairman of the Board of
Management. From there, as a member of top management, he was responsible for
the Asia-Pacific Region and was instrumental in the expansion of the two
Volkswagen joint ventures in China. Prior to his last position at Volkswagen,
from October 2001 to February 2004, Jacoby was president and chief executive
officer of Mitsubishi Motors Europe. Jacoby's experience working across
corporate cultures and regions has equipped him with in-depth knowledge of
one of the industry's leading premium automotive firms.

This will be the 12th year that the MPG breakfast has opened the LA Auto
Show Press Days. MPG is comprised of approximately 800 automotive journalists
and public relations professionals nationwide, making it the largest
automotive press association in the country.

The 2010 Los Angeles Auto Show will be held in the fall for the fifth
consecutive time. Press Days are Nov. 17 and 18 and Nov. 19-28 for the
public. Media registration is now open at
www.laautoshow.com/Press.html. To receive the latest show news and
information visit www.laautoshow.com and follow LA Auto Show on
Twitter at www.Twitter.com/LAAutoShow. Join the Auto Show conversation
on Facebook at www.Facebook.com/LosAngelesAutoShow and sign up for
alerts at www.LAAutoShow.com.

Jessica Schmidt of The Rogers Group, +1-310-552-4177, LAautoshow at rogerspr.com, for the Los Angeles Auto Show