Want to Escape for Long Weekends… Prepare Your Travel With ViaMichelin.co.uk

Less Stress and More Fuel Efficient

BOULOGNE, France, May 3, 2011 - Heading to awkward built-up areas, congestion on major roads,
overconsumption of fuel. ViaMichelin advises motorists to prepare their
journeys and check traffic conditions before taking to the wheel.

The ViaMichelin (www.viamichelin.co.uk/) website
enables motorists and motorcyclists to establish a clear roadmap of their
trips according to their requirements (stop-offs, preferred route types,
etc). Whenever possible, the site offers several routes to a single
destination, offering mileage comparisons, estimated fuel and toll costs and
total journey time estimations.

As the control of energy consumption becomes ever more vital,
ViaMichelin also offers an << economic route >> option to optimise fuel
efficiency by minimising mileage, whilst avoiding tolls.

With particularly detailed roadmaps, users benefit not only
from safety-related information messages (dangerous descents, successions of
turns, etc), but also from alerts relating to fixed speed camera locations.
In addition, users have the option to keep updated on weather risks for their
time of departure, as well as hourly forecasts through to their time of
arrival.

To ensure the best possible departure time, ViaMichelin also
recommends checking information on road network conditions, updated every
five minutes, via the site's Traffic tab.

About ViaMichelin

A 100% owned subsidiary of the Michelin Group, ViaMichelin
designs, develops and markets digital products and services to support the
mobility of road users in Europe. Building on a century of Michelin expertise
in the field of travel, this activity, launched in 2001, addresses both
business and the general public. It offers a comprehensive range of services
(hotel booking, restaurants, traffic information, tourism, etc), accessible
through multiple media: Internet, mobile phones including iPhones, navigation
systems, etc. In 2010, a new travel channel entirely dedicated to made to
measure travel preparation and based on the contents of the Michelin Green
Guide was added to enrich the travel assistance website
www.ViaMichelin.com

Press Contact: 3d Communication, Benjamin Szlakmann: +33(0)1-46-05-87-87 - bszlakmann at 3dcommunication.fr ; Benédicte Couturier: +33(0)1-46-05-87-87 - bcouturier at 3dcommunication.fr