Thomas Cook Research Shows UK Holidaymakers Determined to go Abroad in 2011

By Thomas Cook, PRNE
Wednesday, April 27, 2011

30% of Consumers Ready to Book Their 2011 Summer Break

PETERBOROUGH, England, April 28, 2011 - New research by Thomas Cook, the travel company that offers holidays
( worldwide, has revealed that 30 per
cent of UK people are still looking to book their 2011 summer holiday - and
are looking for a great deal.

With 10 per cent of people having not yet booked, but definitely
intending to, and 20 per cent waiting to see, Thomas Cook has today launched
its Late Booking Holiday Offers for this summer. As expected in these current
times, price is the most important factor with 33 per cent of those left to
book keen to spend less than last year, with 44 per cent looking to spend the

A spokesperson for Thomas Cook UK & Ireland said, "With concerns about
finances, rising fuel costs, government cuts and job security top of people's
minds, you'd be forgiven for thinking the annual summer holiday abroad had
been forgotten - especially with the UK weather being so good.

"Far from it - our research has told us that many people are waiting to
see and holding out for a late deal, and it's great news that with the summer
just around the corner, now is the time to take advantage of the best deals
of 2011. We're offering guaranteed savings across our brands with deals on
all our holidays. "

Traditional destinations for flexible holidays

This summer Turkey holidays ( will continue to be a firm
favourite as it promises the widest choice of accommodation, fantastic
resorts and hard to beat value for money.

However, as Thomas Cook said earlier this year, the traditional package
holiday destinations of Spain and Greece are set to win back the Brits this
year, with the added bonus of the pound strengthening against the euro it
also means better value for money for holidaymakers once in resorts on
everyday items such as meals and drinks out.

Thomas Cook's Late Booking Holiday Offers are available from its holiday
experts in its Thomas Cook and Going Places stores, online at, or by calling +44(0)8444-12-59-59.

Research carried out in March 2011 by YouGov on behalf of Thomas Cook UK
& Ireland, as part of YouGov's online Omnibus survey of over 2000 GB adults.

About Thomas UK & Ireland:

Thomas Cook UK & Ireland is the second largest leisure travel group in
the UK with around 19,000 employees. The company has a network of more than
800 high street stores, leading websites, and some of the world's favourite
travel brands providing holiday deals.

Thomas Cook UK & Ireland is part of Thomas Cook Group plc.

Thomas Cook Group Plc, Group Corporate Communications, The Thomas Cook Business Park, Coningsby Road, Peterborough, PE3 8SB - pressoffice at

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