Great Conversations at Swissôtel: Swissôtel Hotels & Resorts Looks to Social Networks and Launches Viral Campaign

ZURICH, April 28, 2011 - At the end of April, Swissôtel Hotels & Resorts is to launch "Great
Conversations at Swissôtel", a viral campaign consisting of a series of
enticing short video clips, to be distributed purely via social networks and
internet media. Known as virals, the clips will be posted every few weeks on
networks such as Facebook, Twitter and YouTube, as well as on the website of
the international hotel chain. The clips were produced in collaboration with
the renowned advertising agency Saatchi & Saatchi.

"The term "viral", which is taken from the medical field, refers to the
mechanism by which a message is passed on from one user to another much like
a virus," explains Debora Scott, Director Brand Marketing at Swissôtel Hotels
& Resorts. "We are keen to communicate with our customers in any way that
they feel comfortable with - by using this form of word-of-mouth propaganda
we will be trying a different approach this time. Of course we can only plant
the "virus" - the rest is out of our hands."

The clips can be viewed at www.swissotelfilms.com .

    Contact:
    Eva-Maria Panzer
    Director Communication, Swissôtel Hotels & Resorts
    Phone: +41-44-317-62-28
    E-Mail: evamaria.panzer@swissotel.com

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