Warren Spector to Kick-Off 2010 Game Developers Conference Europe as Keynote Presenter

Creator of Upcoming Disney Epic Mickey to Headline GDC Europe

BERLIN, August 4, 2010 - Adding to the international lineup of luminary speakers, today UBM
TechWeb Game Network, organizers of the leading Game Developers Conference(R)
series (GDC), have announced that renowned game designer Warren Spector,
creative director for Disney Interactive Studios' Junction Point will open
the 2010 Game Developers Conference(TM) Europe on Monday, August 16.
Spector's keynote address titled, "What Videogames Can Learn from Other Media
… What We Can't … And What We Shouldn't" will kick off GDC Europe, which
returns to Cologne Germany August 16-18, 2010 for three days of learning,
networking and inspiration.

During his keynote, Spector will share with the audience his thoughts on
videogames as they compare to other media such as movies, television,
theater, radio and comic books and explore the ways in which videogames use
techniques borrowed from those mediums. Spector will question the assumption
that videogames should be more like other media, and will discuss how valid
these comparisons are while suggesting some new comparisons that may be more
relevant for moving our industry forward. Using examples from a variety of
media and a variety of games, Spector will examine what we have learned, what
we still have to learn in the future and what maybe holding us back from
reaching our potential as the unique medium we must strive to become.

Warren Spector is a game development veteran with 6 years in tabletop
games with Steve Jackson Games and TSR, followed by 21 years in electronic
games with Origin, Looking Glass Studios, Ion Storm and most recently
Junction Point, a division of Disney Interactive Studios.

In addition to making games, Warren has been a novelist ("The Hollow
Earth Affair," published in 1988), a film reviewer for the Austin Chronicle
and an Assistant Instructor for film and television studies at the University
of Texas-Austin. From 2000-2002, he served on the Board of Directors of the
International Game Developers Association and served as co-chair of the
IGDA's education committee. In 2007, Warren returned to UT Austin to teach a
Master Class in Videogames and Digital Media.

Warren graduated from Northwestern University in Evanston, IL with a B.S.
in Speech and received his Master of Arts in Radio-Television-Film. He then
remained at UT to pursue a Ph.D. in Communications until the game business
lured him away from academia just a dissertation short of a degree. He is
currently working on the Disney Epic Mickey video game available this holiday
season, exclusively for the Nintendo Wii, offering gamers of all ages the
opportunity to experience the world's most popular cartoon star, Mickey
Mouse, as a true video game hero for the first time.

"It is always a pleasure to welcome to stage a long time friend of the
GDC such as Warren Spector," said Frank Sliwka, GDC Europe Event Director.
"Warren's breadth of work from Deus Ex to the highly anticipated Disney Epic
Mickey demonstrates innovative game design. His talk will inspire current and
new generations of European developers."

Warren Spector joins a global lineup of keynote speakers including
Tencent Games VP, Bo Wang; Bigpoint GmbH CEO and Founder Heiko Hubertz; and
Guerrilla Games managing director Hermen Hulst.

Online registration for GDC Europe ends August 12, 6 pm CEST. For more
information on GDC Europe visit: www.gdceurope.com.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM TechWeb Game Network - formerly known as the Think Services
Game Group - offers market-defining content, and drives community through its
award winning lineup of print, online, event and research products and
services. These include the Game Developers Conference(R), the Webby
Award-winning Gamasutra.com and network of sites, the Game Advertising Online
ad network, the Game Developers Conference(R) Online, the Game Developers
Conference(TM) Europe, the Game Developers Conference(TM) China, Game
Developer Magazine, Game Developer Research, the Game Career Seminars and
GameCareerGuide.com, the Independent Games Festival and Summit, and the Game
Developers Choice Awards.

Visit www.jointhegamenetwork.com

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its three core businesses - media solutions,
marketing services and paid content - UBM TechWeb produces the most respected
and consumed brands and media applications in the technology market. More
than 14.5 million business and technology professionals (CIOs and IT
managers, Web & Digital professionals, Software Developers, Government
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Connect; award-winning online resources such as InformationWeek, Light
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Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company,
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with a market capitalization of more than US$2.5 billion.

Visit: www.ubmtechweb.com

About Disney Interactive Studios

Disney Interactive Studios, part of Disney Interactive Media Group, is
the interactive entertainment affiliate of The Walt Disney Company (NYSE:
DIS). Disney Interactive Studios self publishes and distributes a broad
portfolio of multi-platform video games and interactive entertainment
worldwide. The company also licenses properties and works directly with other
interactive game publishers to bring products for all ages to market. Disney
Interactive Studios is based in Glendale, California, and has internal
development studios around the world. For more information, log on to
www.disneyinteractivestudios.com.

    MEDIA CONTACT:
    Brian Rubin
    fortyseven communications
    +1-212-391-4707
    brian@fortyseven.com

    Susanne Tenzler-Heusler, Europe
    +49-(0)-173-3786601
    kontakt@brandvorwerk-pr.de

    GDC EUROPE CONTACT:
    Frank Sliwka, VP European Business Development
    +49-(0)-171-1288898
    frank.sliwka@ubm.com

    Ben Veechai, North America
    +1-415-947-6280
    ben.veechai@ubm.com

Media, Brian Rubin of fortyseven communications, +1-212-391-4707, brian at fortyseven.com; or Susanne Tenzler-Heusler, Europe, +49-(0)173-3786601, kontakt at brandvorwerk-pr.de; or GDC EUROPE, Frank Sliwka, VP European Business Development, +49-(0)171 1288898, frank.sliwka at ubm.com; or Ben Veechai, North America, +1-415-947-6280, ben.veechai at ubm.com