Widespace Mobile Ad Network First to Track Sales Beyond the Click

Innovative new mobile ad serving technology maximizes sales by delivering ads when and where conversions to sales are more likely

BARCELONA, Spain, February 9 - MOBILE WORLD CONGRESS — Widespace, the first independent ad network
company that focuses on what happens after the click, today announced the
debut of its Widespace AppMax. AppMax was created through a technology
partnership with Ericsson, a leading telecom supplier.

Through collaboration with Ericsson IPX, one of the largest mobile
payment aggregators, AppMax is the world's first full mobile ad server with
tracking beyond the click. Widespace not only tracks impressions and clicks
as everybody else, but also continue to track down to a purchase of a mobile
application or service.

At Mobile World Congress taking place in Barcelona February 15-18, 2010,
visitors to the Widespace stand (Swedish Pavilion, Hall 2 Stand F13) can see
how AppMax works for mobile operators, or any company with an App store,
portal or content sales.

Widespace's automated online marketplace targets advertisers who want to
be visible when people browse the web with their phones and mobile site
owners who want to earn advertising revenue. For most typical operator
portals, Widespace AppMax unique revenue maximization algorithm and easy to
use interface, increases mobile application and services sales by more than
100% and reduce administration costs by 80%.

"We are pleased to work with Ericsson IPX to create AppMax, a product
that is intuitively focused on driving sales, not just clicks," said Henric
Ehrenblad, Chairman and co-founder, Widespace. "With the recent consolidation
of several independent ad networks and the industry focus on clicks, we
believe that together with Ericsson we can deliver the next generation of ad
network technology that generates more revenue for brands, app developers,
mobile operators and advertisers."

About Widespace

Widespace (www.widespace.com) is an independent mobile ad network that
focuses on what happens after the click. The company's unique ad algorithm
enables smart ad serving by automatically moving the ads to where not only
the ad is likely to be clicked on, but also where it most likely will
generate an actual sale. Widespace works with several of the leading
publishers and mobile operators throughout Scandinavia and Northern Europe.
The platform works on more than 10,000 handsets including Android and iPhone.
The company also offers a free ad server for companies to manage their own
mobile advertising campaigns as well as utilizing the Widespace ad network.
For more information go to www.widespace.com .

    Contact:
    ink Communications for Widespace
    Jennifer Hicks                             Alex Crabb
    +31-611-278-358                            +1-617-484-3614
    jennifer@theinkstudio.com                  alex@theinkstudio.com

Jennifer Hicks, +31-611-278-358, jennifer at theinkstudio.com, or Alex Crabb, +1-617-484-3614, alex at theinkstudio.com, both of ink Communications for Widespace