Will Poms Cry Fowl Over New Aussie Marketing Campaign?

MELBOURNE, Australia, January 26 - A new marketing campaign launched this Australia Day (Tuesday, 26
January) may have whinging Poms living up to the moniker.

Printed with a miserable frown, Whinging Pom Eggs are the brainchild of
one of Australia's largest egg brands, Sunny Queen Farms.

Sunny Queen wants to know if the people of Australia would prefer to
start their day with a breakfast of Whinging Pom Eggs.

Designed for those who prefer to wake up in a less optimistic mood,
Whinging Pom Eggs are for those who actually enjoy whinging.

"The English's predisposition to a less good-humoured mood has been well
documented anecdotally over the years here in Australia and most recently has
even been labelled 'Simon Cowell Syndrome'," Sunny Queen CEO John O'Hara
said.

"So the name 'Whinging Pom Eggs' seemed to fit an egg printed with a
miserable frown."

"We're playing on the age old rivalry between Australia and England -
making today, our National Day, the perfect campaign kickoff."

Visit www.whingingpomeggs.com.au to have your say on Whinging Pom Eggs.

    Further media information or photography:
    Anna Kirby or Jacquie Brown,
    PR Consultants to Sunny Queen Farms
    t: +61-3-94869357
    e: akirby@bigpond.net.au or rovercom@bigpond.net.au

Anna Kirby, akirby at bigpond.net.au, or Jacquie Brown, rovercom at bigpond.net.au, both PR Consultants for Sunny Queen Farms, +61-3-94869357