Wimdu.co.uk Sends Individualists on Holiday With a New Platform for Accommodation of all Kinds

BERLIN, May 26, 2011 -

- "Travel Like a Local": Stay in a Private Home and get to Know Cities
and Countries Through the Eyes of a Local.

- Take the Hard Work out of Renting out Your own Place and Earn Yourself
a Decent bit of Extra Income Into the Bargain.

- On the Road to Success: Following Their Successful Involvement With
Projects Such as Zalando and CityDeal, Rocket Internet is Investing in
Wimdu.co.uk

"Travel like a local": Wimdu ( www.wimdu.co.uk ) is setting up a
central platform which will bring together providers of all different kinds
of private accommodation across the world and travellers looking for a place
to stay. Those who prefer the taste of freedom to being cooped up in a hotel
can now breathe a sigh of relief: the online marketplace
www.wimdu.co.uk offers holidaymakers a wide range of unique places to
stay and gives them the opportunity to get to know cities and countries
through the eyes of a local. But this platform not only benefits those on
their travels: anyone can rent out their own flat, house or even a room and
bring in some useful extra income.

"Almost everyone loves to travel and explore foreign countries and their
cultures but a typical hotel holiday will give you little appreciation of a
place's local charm. Living amongst the local people, however, gives you a
chance to sample the more exciting things a place has to offer," says Arne
Bleckwenn, Wimdu's founder. And travellers can pick up useful insider info
not just from their hosts but from other people too: Wimdu's fair and open
feedback system allows both providers and holiday guests to evaluate their
experiences and leave feedback or recommendations. Founders Arne Bleckwenn
and Hinrich Dreiling are also investing in a comprehensive social media
strategy which will give users a further forum on which to exchange ideas.
All this will help future guests to make decisions before they leave home
about such things as where to get the best burgers in New York, in whose
shared flat they can borrow a bike and whether the bed linen at Maria's place
in Rome really does have that holiday smell!

With the ultimate aim of building a global network, Wimdu is starting up
in eleven languages and is active in Europe, Asia and America. The company,
based in Berlin, is financed by Rocket Internet who, following their
successful involvement with projects such as Zalando and Citydeal, are now
giving their backing to a start-up in the travel sector.

About www.wimdu.co.uk: Wimdu is the central platform for all kinds
of private accommodation and brings together travellers and accommodation
providers across the globe. The portal is starting up in eleven languages and
is active not just in Europe but also in Asia and North and South America.
This platform allows travellers not only to search for and book accommodation
but it also provides a wealth of background information, from travel tips to
virtual city tours. A comprehensive social media strategy allows users in all
parts of the world to talk to each other and exchange information via video
channels, Facebook, Twitter, blogs and co. Wimdu was founded by the serial
entrepreneurs Arne Bleckwenn and Hinrich Dreiling, who were responsible for
the successful creation of gratispay.de in 2009. This Berlin start-up is
financed by Rocket Internet.

Press contact:

Miriam Rupp Mashup Communications +49-30-8321-1975 press@wimdu.com

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