Brings London Fashion Week Into the Online Video World

By Winkball, PRNE
Wednesday, February 23, 2011

UK Video Site WinkBall Speak to Holly Fulton, Brix Smith-Start and Fashionistas at London Fashion Week 2011

LONDON, February 24, 2011 - Designers, models, fashion lovers and fashionistas were given a unique
video platform to express their views this week at London's top fashion
event, London Fashion Week., the UK's no.1 video website, were
once again at the heart of the action with their exciting video coverage and
capturing all the action and drama throughout London Fashion Week.

A big highlight on the nation capital's social calendar, London Fashion
Week attracts the cream of talent in the fashion world to celebrate all that
is fantastic about fashion. With each Fashion Week, it is a new opportunity
for fashion lovers to discover the latest new trends and find out what's hot
and what's not. With the fashion world now entering a new realm with the
onset of the online world, fashion has found a new life and home on the web.
Fashion blogs such as The Sartorialist and Fashion Toast have started this
online revolution for fashion, and this week at London Fashion Week, have gone that step further with their unique video coverage.

With a range of young and exciting designers the likes of Holly Fulton,
David Koma and Christopher Kane on display at London Fashion Week, there was
much to be excited about. With this, WinkBall video reporters throughout the
week were capturing all the drama and passion of the week through the
emotional power of online video. Through their inimitable video coverage,
WinkBall have given fashion a video voice and offered them the chance to
express their love for fashion. WinkBall have painted London Fashion Week in
an exciting and new way and told its story online which has brought fashion
into a fresh new realm of social media. WinkBall's exciting video coverage
has given a real insight into the world of fashion and discovered what London
Fashion Week is all about.

Speaking to fashion lovers across the week and interviewing top fashion
icons such as designer Holly Fulton and fashionista Brix Smith-Start (Gok
co-presenter and ex member of legendary indie band The Fall), WinkBall
found out what fashion means to them and what makes London Fashion Week such
a special event.

WinkBall tapped into the true spirit of London Fashion Week with their
one-of-a-kind video coverage, fashion lovers will be treated to a unique and
engaging story and one where they can continue to relive their experiences

Notes to Editors:

About WinkBall is a free, web-based, personal video communication service,
which allows anyone to record, send and share videos with friends and family
- privately. Users can also create and post content to video blogs and video
walls for public viewing on the web.

Video messages delivered by WinkBall can be accessed anywhere, anytime
through a web browser. WinkBall is also used by brands and organisations to
share video content, which users can actively choose to watch and share.

All messages sent through WinkBall are supported by targeted five-second
advertisements, which are played at the end of video messages. WinkBall is
safe, simple and fun and makes video the best way to communicate online.

Established in London in 2005, the WinkBall Project team has evolved to
become a leading player in driving the future development of online
communication. Since its public launch in 2009 it has become the UK's number
one video website and spearheads a new genre of citizen reporting.

For more information, please contact WinkBall: info(at)winkball(dot)com, +44(0)20-8962-3030; Head of Press: jennifer(at)winkball(dot)com, +44(0)20-8962-3030

will not be displayed