Women Want Larger Breast Implants Than Ever Before

LONDON - UK surgeons say the demand for larger implants has increased in the last decade, however, the experts say big is not always best.

Roy Ng, cosmetic surgeon for The Firm, formally branded as Mybreast, has noticed this increase in women wanting larger implants.

“Seven years ago the average implant size women were asking for was about 240cc but today the average is between 270cc and 310cc.

“This represents an average increase of between 15 and 25 per cent,” he says.

Mr Ng says many of his patients want a natural look but then bring in photographs of large breasted women who they want to emulate, which contradicts their ‘natural’ vision.

“Only a small proportion of patients want the obvious looking implants - but the average size being demanded is definitely increasing.”

Fellow cosmetic surgeon at The Firm, Nilesh Sojitra, has noticed the increase as well, saying his average implant request is from 300cc to 320cc.

However, The Firm’s experienced cosmetic surgeons say that bigger is not always best.

“We’re trying to change the way people are thinking about breast surgery,” says one of The Firm’s founding surgeons, Patrick Mallucci.

“There is a very fine line between enhancement and distortion, and it’s easy to cross that line. It’s very important that people realise going too big can create an unnatural looking breast as well as distortion and long standing breast tissue damage.

“Patients may not understand, before their consultation, that there may be a limit to the size that they can have without risking damaging the breasts,” breast expert Mallucci says.

At The Firm, founders of Mybreast, BAAPS surgeons focus on choosing an implant according to what’s appropriate for each individual, given their natural size.

“Not every implant will be appropriate for every individual,” says Patrick Mallucci.

“We are trying to educate people that big is not best, it’s about shape and is centered around the particular individual.”

The larger the implant women have, the higher the risk of drooping breasts and wrinkling as well, the surgeons warn.

The Firm, formally known as Mybreast, now not only specialises in breast surgery but all forms of cosmetic surgery, hence the re-branding of the company.

Founded by some of the UK’s leading BAAPS/BAPRAS surgeons, The Firm uses latest generation Nagor cohesive gel implants with a lifetime warranty for a desired natural look.

The founding surgeons, Norman Waterhouse, Peter Butler, Simon Withey and Patrick Mallucci created the company to finally offer patients leading BAAPS/BAPRAS surgeons and high quality implants at an affordable price.

Former President of BAAPS, Norman Waterhouse, is also a Key Notes speaker at the BAAPS Annual Meeting Exhibition this September in Cardiff.

The BAAPS exhibition runs from Wednesday the 16th to Friday 18th September this year.

The only day that journalists are allowed to attend the conference is Thursday 17th and if you’d like to come meet the team, please contact the BAAPS press office (+44(0)20-7549-2863) for a press pass.

Notes to the Editor

The Firm’s founders pioneered Mybreast two years ago to create a company that specialised in breast surgery. All surgeons who work for The Firm are members of BAAPS and or BAPRAS (The British Association of Aesthetic Plastic Surgery and The British Association of Plastic Reconstructive Aesthetic Surgery). The Firm now has experts in all forms of surgical and non-surgical procedures.

Source: The Firm, founders of Mybreast

For all media enquiries about The Firm, founders of Mybreast, including images and interviews, please contact Jessica Satherley on +44(0)203-006-7354 or email: Jessica at mybreast.org