Women’s Car Insurance Lies Outstrip Men

BRISTOL, England, September 5, 2011 -

Women are lying more than men on to get cheaper car insurance, new research from eCar has revealed; raising the question of why young men are being charged twice as much as women for their car insurance.

eInsurance Group, which serves almost 280,000 insurance applications a month, saw 20 per cent of its insurance policies sold in May alone result in fraud investigations, with 51 per cent of declined applications coming from women and 49 per cent from men.

The top three lies included: not disclosing convictions  (total 47 per cent - 64 per cent male, 36 per cent female); misleading about license length (total 32 per cent - 32 per cent male, 68 per cent female); and lying about possessing a no claims discount (total 19 per cent - 47 per cent male, 53 per cent female).

Alan Sanderson, CEO of eInsurance Group, says, “These results show that basing insurance premiums on gender alone is misguided. The insurers should do more to tackle the liars, whoever they are, and reward honest drivers.”

Dishonesty from motorists has added approximately 38 per cent to annual insurance premiums in the last year across the industry. This has driven 1.3 million people off the UK’s roads as a result of rising motoring costs^[1].

Sanderson says, “To combat rising insurance costs, I’d advise honesty is always the best policy. The key message behind our Truth or Dare campaign, is just that, and highlights the importance of being transparent when submitting an insurance application.”

The Truth or Dare campaign is calling on drivers to face the Truth Booth for the opportunity to win one of five iPad 2s. To enter, people simply need to upload a video confessing to something they have kept quiet… until now. The most honest, hilarious or downright embarrassing videos, as voted by Facebook users, stand the best chance of winning. For further information please visit www.ecartruthordare.co.uk.

Notes to editors

About The Truth Booth

The competition is open to anyone aged 18 years and over, permanently living in the UK.  To enter and potentially win one of five iPad 2s, video confessions need to be uploaded to the Truth Booth by midday on 1^st October 2011.

Honesty pays

As part of its Truth or Dare campaign eCar is also rewarding honest drivers with a £40 discount on car insurance.

By completing a free no obligation quote, drivers will have £40 automatically deducted from their insurance premium. Further information can be found on www.ecartruthordare.co.uk.

About eInsurance Group

The eInsurance Group is part of the Brightside Group plc, which is one of the fastest-growing insurance broking and financial services businesses in the UK.

The Group employs over 750 people and insures over 400,000 people and businesses across the UK.

www.ascentpr.co.uk

[1] Sky News [ news.sky.com/home/business/article/16023955 ]

For more information contact: Lindsay Hoggard / Mark Hook, T. +44(0)454-629741, lindsay.hoggard at ascentpr.co.uk / mark.hook at ascentpr.co.uk