World Scoop With Truly CO2-neutral Toilet Paper

Van Houtum Introduces Satino Black, the Most Environmentally Friendly Toilet Paper in the World

SWALMEN, The Netherlands, April 26, 2010 - Today, paper producer Van Houtum is introducing the most environmentally
friendly toilet paper in the world at the ISSA Interclean in the RAI

Amsterdam. Satino Black is the only truly CO2-neutral toilet paper made
with 100% recycled paper and an environmentally friendly production process,
and yet it is just as soft and white as normal toilet paper.

"Many users do not know that for the largest part toilet paper is still
made of trees which are chopped down for that specific reason. That is
totally unnecessary. That's why we manufacture Satino Black from 100%
recycled paper" says Henk van Houtum, director of Van Houtum. "In addition,
we have developed a new production process during the last 2 1/2 years to
replace all the harmful chemicals with biologically degradable raw materials
and additives."

Environmental objectives

"Black is the new green," says Nick op den Buijsch, Concept Manager of
Corporate Social Responsibility (CSR) at Van Houtum. "Consumers,
companies and governments worldwide are demanding ever more stringent product
requirements while at the same time they want to make a contribution to the
improvement of the environment". Satino Black has been developed to get a
step closer to the set environmental objectives with one simple act. This
makes it possible for everyone to make a contribution to breaking through the
unnecessary exhaustion of the natural resources on our planet. Green is cool
with Black."

The water and energy consumption for the production of Satino Black are
already the lowest in the world in the market segment. CO2 neutrality is
guaranteed as a result of the utilization of 100% green energy. Cradle to
Cradle guarantees that chemicals for the production of Satino Black are
converted to natural and biologically degradable auxiliary agents. It is
harmless for humans as well as the environment.

Photo caption: Satino Black toilet paper and Satino Black paper towels.

For more info go to: www.satinoblack.nl

For more pictures in high resolution click here
(www.flickr.com/photos/vanhoutum/)

NOTE FOR THE EDITORS

Van Houtum has been an independent producer of hygiene paper for 75 years
and is a front runner in the area of Socially Responsible Entrepreneurship.

Satino Black is entirely CO2-neutral Cradle to Cradle certified
toilet paper and paper towel made of 100% recycled paper.

www.vanhoutum.nl

More information: Henk van Houtum, general director, telephone +31(0)475-507300, Van Houtum, Boutsestraat 125, 6071 JR Swalmen, The Netherlands