World's Football Stars Hit Shelves This Summer!

By Topps Europe Ltd, PRNE
Wednesday, May 19, 2010

MILTON KEYNES, England, May 20, 2010 - While the world is gearing up to a summer of football, Topps
are introducing a 'winning collection' for retail around the world. With this
collection no country need miss out on the buzz and excitement of the World

Topps, the number 1 sports and entertainment collectable
company in the world, has launched the World Stars trading card game which
will feature cards depicting football stars from all 32 teams competing in
South Africa this year.

Fans will not be disappointed as the collection has been well
balanced to feature the world's biggest names in football, such as
Portugal's' Ronaldo, England's Rooney, Ghana's Essien and Italy's Cannavaro.

Hot on the heels of the worldwide success of Match Attax, the
World Stars Trading Card Game includes 173 cards to collect, including
Limited Editions, Man of the Matches, Star Players and those all important
100 Club cards.

Chris Rodman, Topps Vice President said "We are excited to
offer something new and different to consumers this year. The Premier League
Match Attax brand is very strong, however it is always important to refresh
the collection and keep up with the latest trends. We have made extra effort
to actively engage retailers in capitalising on this brand new collection
across multiple platforms. We will be supporting retailers with different
promotions throughout the World Cup period."

The must-have collection will launch across South Africa on
31st May and will be supported with extensive promotional activities,
including TV and print advertising, sampling opportunities, and

Marolo Rosa, International Sales and Marketing Director at
Topps Europe said, "In light of its international success, we are delighted
with the development of the Match Attax franchise in South Africa. The Attax
brand is well known among children worldwide and the combination of
collectability and trading card game brings excitable fun and viral
entertainment to children. Match Attax brand popularity is purely determined
by the quality and value for money we offer our consumers. Today's children
are well aware of the value we have to offer and this new and exclusive World
Stars collection delivers both quality and value."

The collection features a starter pack which includes a 16
page collector guide, a packet with 5 player cards including one Limited
edition card, a portable squad box and a playing pitch. Display boxes include
a window poster.

For more information, please contact the international team at Topps Europe Limited on +44(0)1908-800-100.

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