WTC Launches New Global Event Series

TAMPA, Florida, October 6, 2010 - Today, World Triathlon Corporation (WTC), best known for its worldwide
Ironman and Ironman 70.3 races, announces the launch of a new global event
series titled 5150. All events within the 5150 Triathlon Series include a
1.5K swim, 40K bike and 10K run. Event information, including online
registration details, will be available in the coming weeks on
www.5150.com.

Starting in 2011, the 5150 Series will be the largest international
distance triathlon series in the world and will be the first non-drafting
international race series of its kind, offering a competitive platform for
professional and age group athletes. The 2011 event schedule will offer 13
domestic events as well as a handful of international races. The Hy-Vee
Triathlon will host the 5150 U.S. Championship, offering professional
athletes the opportunity to compete for US$1 million in prize money.
Additional international race locations in Europe and Asia-Pacific will be
announced soon.

    2011 5150 Series (United States)
    -------------------------------
                                      Miami International Triathlon (Miami,
    March 13                          Fla.)
                                      St. Anthony's Triathlon (St.
    May 1                             Petersburg, Fla.)
    May 15                            5150 New Orleans (New Orleans, La.)
                                      Memphis in May Triathlon (Tunica,
    May 22                            Miss.)
                                      Washington D.C. Triathlon (Washington,
    June 19                           D.C.)
    June 25                           5150 Provo (Provo, Utah)
                                      Boulder Peak Triathlon (Boulder,
    July 10                           Colo.)
                                      Nautica New York City Triathlon (New
    August 7                          York, N.Y.)
                                      Hy-Vee Triathlon/5150 U.S.
    September 4                       Championship
                                      (Des Moines, Iowa)
    September 11                      5150 Lake Lanier (Gainesville, Ga.)
    October 2                         5150 Lake Las Vegas (Henderson, Nev.)
    October 23                        5150 Galveston (Galveston, Texas)
                                      5150 Clearwater/5150 Series Finale
    November 12                       (Clearwater, Fla.)

    2011 5150 Series (International)
    -------------------------------
    June 5                            5150 Frankfurt (Frankfurt, Germany)
    June 12                           5150 Klagenfurt (Klagenfurt, Austria)
    July 9                            5150 Zurich (Zurich, Switzerland)

For information on 5150, please stay tuned to www.5150.com.
Athlete inquiries should be directed to AthleteServices@5150.com.

About World Triathlon Corporation

World Triathlon Corporation (WTC) is a Tampa-based company recognized for
athletic excellence, distinguished events and quality products. WTC's growing
portfolio includes the Ironman, Ironman 70.3, 5150, Iron Girl and IronKids
brands, which have a combined total of more than 115 events worldwide each
year. Supported by partners including Ford, Timex, Foster Grant and PowerBar,
Ironman is the No.1 user-based sports brand in the world and has been a
respected name in triathlon since its inception in 1978.

Jessica Weidensall, +1-813-868-5914, or Jessica at ironman.com