Wyplay Unveils the Wyplay Studio Design Center to Deliver Breakthrough User Experiences to Operators

By Wyplay, PRNE
Sunday, March 20, 2011

LONDON, March 21, 2011 - Wyplay, the world's leader in innovative TV-centric Operator
software solutions, will showcase its Wyplay Studio Design Center at the IPTV
World Forum in London. The Studio's mission is to deliver unsurpassed end
user experiences thereby endearing subscribers to operators globally.

Wyplay's software solutions sit at the very heart of the
connected home and power the top brand names in consumer electronics and
broadcaster/operator providers such as SFR and key Vodafone entities.
Wyplay's offering is one of the broadest in the market spanning complete
connected media players, to a full range of global & local web services (VoD,
MoD, GoD), Over-The-Top web experiences, media playback via intuitive 3D
interface, support for Widgets, and unparalleled connectivity.

In addition to the feature-rich client-side middleware, the UI has become
a critical service differentiator for operators. In effect, the UI represents
the relationship between the Operator and its subscriber, where elegance and
simplicity are key factors. Wyplay's entry into the design of breakthrough
user experiences is a natural extension of its current offering to operators.
Partnering with leading Tier-1 Operators, Wyplay has accumulated a great deal
of insight into the creation of highly successful solutions from a
subscriber's point of view.

"Wyplay has answered the call from our customers to deliver a unique and
complete turnkey client-side solution", said Dominique Feral, Wyplay's EVP of
Marketing. "The services offered by the Wyplay Studio Design Center have
several advantages for an operator; namely, a significant time-to-market
improvement, performance guarantees due to a highly optimized and well
integrated solution, and of course an intuitive and enjoyable user experience
integrating the best of Broadband/OTT, Broadcast, and media center."

About Wyplay:

Independent, global, and internationally recognized, Wyplay provides
state-of-the-art solutions for Connected-HDTVs, Media Center CE devices, HD
IPTV boxes, DVB-S/C/T HD STBs, and in-home media-HDD products.

At the very heart of Wyplay's offering is the Wyplay Modular
Solutions (WMS), an embedded, robust, and full-featured HD software platform
that provides the most complete range of functionality available in the
market for both "in the box" and "in the cloud" connected entertainment

To discover more about "The Connected TV OS", visit

Contact: Wyplay, Dominique Feral, EVP Marketing, +33-(0)491-457-180, dferal at wyplay.com. Wyplay, 200 avenue de, Provence, 13190 Allauch, FRANCE

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