Zappos.com Brings Online Shopping to Life With Overlay.TV

World Leader in Online Customer Service to Change the Face of Online Shopping Through Interactive Video

OTTAWA, November 24 - E-commerce has brought us a world of products on demand, but
traditionally, the experience has been closer to shopping from a catalogue
than a retail store. Zappos.com, a leader in online apparel and footwear
sales and the undisputed heavyweight champions of customer service, has
partnered with interactive video firm Overlay.TV to bring its catalogue of
products to life through video and to radically transform the way customers
interact with the online store.

Following the launch of Overlay.TV for Retail earlier this summer, the
new Zappos.com has taken the next step from image to video-based product
descriptions. The clickable videos are fully integrated with the site's
e-commerce back-end and dynamically reflect inventory events such as
out-of-stock and discontinued items as well as promotions and special
offerings. The solution enables viewers to shop directly from videos that can
be shared across the web on blogs and social network profiles.

"The ability to see a product in action, to click on it for more
information, to share it on Facebook, and add it to your cart without even
leaving the page is a major change for this industry," says Rob Lane, CEO
and Co-Founder of Overlay.TV. "Our approach is 100% about improving the
customer experience, and giving them the tools to share that experience with
their networks, which makes what we're doing a perfect fit for Zappos."

Zappos.com is rolling out its Overlay.TV for Retail deployment in two
phases, initially enabling "Engagement Pages" with specific brands like Nike,
before implementing the technology on all product pages. As part of this
phase, users will be able to access premium content provided by Zappos.com
and its partner brands and record video testimonials and product reviews to
enhance the site's community recommendations.

"User reviews are extremely powerful, and putting a face to those
reviews makes them even more valuable to the consumer," says Lane. "It's the
difference in credibility between a recommendation given to you by a friend
and one scrawled on the bathroom wall."

For Zappos.com, an important part of the Overlay.TV for Retail offering
is its scalability.

"Overlay.TV for Retail made a lot of sense to us," says Brian Kalma,
Director of User Experience & Web Strategy for Zappos.com. "It enables us to
stay focused on content, experience an overall better service, without the
need to invest heavily in video production and delivery, or go through huge
efforts to modify our media every time we want to offer our customers a
better promotion. The brand pages are also exciting, as they bring our user
community closer and more intimate with our partners."

The interactive video-enabled store can be found on the Zappos.com site
at www.zappos.com/nike.

About Overlay.TV

Overlay.TV is an interactive media company that provides a video
commerce platform that enables brands, online retailers and content owners to
monetize and customize their video through interactive widgets and tools that
allow everything from hyperlinks to video-in-video mashups. Overlay.TV is a
private company headquartered in Ottawa, Canada with sales and support
offices in the US and UK. For more information, please visit
www.overlay.tv.

About Zappos.com

Established in 1999, Zappos.com has quickly become a leader in online
apparel and footwear sales by striving to provide shoppers with the best
possible service and selection. Zappos.com currently stocks millions of
products from over 1000 clothing and shoe brands. Zappos.com was recognized
in 2009 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR",
debuting as the highest-ranking newcomer to FORTUNE's 2009 list. More
information about the company's customer service philosophy, unique company
culture, and job openings can be found at about.zappos.com. To get a
glimpse behind the scenes at Zappos, please visit blogs.zappos.com.
More information about the "Zappos Insights" business membership program can
be found at www.zapposinsights.com.

Links

Overlay.TV website: www.overlay.tv

Zappos.com - www.zappos.com

Zappos.com Nike Brand Experience Page - www.zappos.com/nike

White Paper: Value Beyond Video - How Interactive Video is Changing

Online Retail - www.overlay.tv/pdf/overlaytv_retail.pdf

Overlay.TV on Twitter - www.twitter.com/overlaytv

For further information: Ryan Anderson, Overlay.TV, +1-613-266-9041,
ryan.anderson@overlay.tv

For further information: Ryan Anderson, Overlay.TV, +1-613-266-9041, ryan.anderson at overlay.tv