Zeta Questions the Public Sector Spend on Outsourcing Design Projects

"Modern Graphic Design [Software] Packages Surely Allow Anyone With an Average Brain to Design Something as Good as, or Better Than, What we see in Front of us Here"

POOLE, England, January 20 - These comments made by Tory MP Greg Hands, referring to the GBP12,000
public sector spend on designing the NHS 60th anniversary logo, has caused
outrage in the design industry and also raises questions about public sector
outsourcing.

The original comments by Hands were published in The Times on 26th
December, 2009. View the article here -
www.timesonline.co.uk/tol/news/politics/article6968036.ece

Sam Allen from Zeta, the digital marketing agency (www.zeta.net),
shares his views on the issue.

Sam believes the comments made by Hands are understandable due to Hand's
lack of experience about the design industry. "Many people are unaware of the
long processes involved in design work, draft designs are often changed by
clients several times and the amount of time taken up by meetings and editing
can add up to a substantial amount, " says Sam.

Sam also makes an interesting point about the tedious processes and
endless bureaucracy involved in public sector processes, making it difficult
to get projects started, yet alone completed.

"The complicated processes that the public sector is constrained to
essentially mean that it is only the big players in the design industry that
can compete for public sector accounts, and these are the agencies who will
charge the highest cost to complete design projects".

To resolve the issue, the public sector needs to re-assess and simplify
its internal procedures that it uses to award and manage its outsourced
projects. This would make it easier for smaller service providers to offer
more affordable creative and marketing services to the public sector.

To read Sam Allen's full comments on the issue visit the Zeta Blog:
www.zeta.net/blog/2010/01/nhs-60th-anniversary

Or follow him on Twitter twitter.com/samallenzeta

About Zeta

Zeta is a leading digital agency specialising in online marketing, online
PR, design and development. Its flexible, cost-effective and responsive
approach results in successful campaigns for a diverse range of clients.

For more information visit www.zeta.net

Press Enquiries to: Aimee Carmichael, Zeta, 3 Winchester Place, North
Street, Poole, Dorset, BH15 1NX Tel: +44-(0)1202-237135 Email: aimee@zeta.net

Press Enquiries to: Aimee Carmichael, Zeta, 3 Winchester Place, North Street, Poole, Dorset, BH15 1NX Tel: +44-(0)1202-237135 Email: aimee at zeta.net