3 Selects Clash-Media to Enhance Digital Marketing - Ahead of Strict 2009 Sales Targets

LONDON -

- Proactive Online Lead Generation Will Enable 3 to Distribute Thousands

of Free Sim Cards to New ‘Hot’ Consumer Leads

- Clash-Media’s Unique Offering is Specifically for Telecoms and Mobile

Phone Operators

- Follows Successful Pilot Campaigns for Orange and T-Mobile

Clash-Media, the customer lead generation specialist, has been awarded a major new contract from 3, the mobile network operator. Clash-Media will develop a bespoke digital marketing campaign for 3 that will generate thousands of unique, fresh and hot consumer leads - ahead of 3’s strict 2009 sales targets to increase its share of the UK ‘Pay As You Go’ market. Performance based marketing techniques, such as Proactive Online Lead Generation, are growing in popularity amongst mobile phone operators because they allow marketing managers to account for every penny of their budget.

3 launched the UK’s first 3G network in 2003 with the fastest mobile network rollout in UK telecoms history and now has over three million UK customers. As part of the order, Clash-Media will design and host advertising campaigns and consumer offers from 3 on its Lead and Data Network of over 500 Websites and publishers. This will allow 3 to distribute free ‘Pay As You Go’ sim cards to people who have expressed a direct interest in becoming a 3 customer. This latest order follows successful pilot campaigns from both Orange and T-Mobile.

“More and more companies are recognising the benefits and flexibility of Proactive Online Lead Generation and using it to really maximise sales leads,” commented Simon Wajcenberg, CEO, Clash-Media. “The bottom line is that every single company needs sales leads to survive, but the lead requirements of a top mobile phone provider are different from that of a financial organisation, for example. This is where the flexibility of OLG really comes into play.

“We have developed a unique offering for 3, in line with its own sales techniques, that will really boost consumer leads. OLG as a sim card distribution model really enables 3 to target the most responsive audience and not waste time, money and resources contacting uninterested people. Because of the rapid response rate, data quality processes and large volumes provided, we are confident that this new campaign will really help achieve sales targets for 3.”

Clash-Media delivers a global and fully transparent online lead generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers’ exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Distributed by PR Newswire on behalf of ad:tech

Louise Sambells IBA - PR for Clash-Media Tel: +44(0)1780-721-433 Email: lsambells@iba-international.com Diana Herriott Marketing Director, Clash-Media Tel: +44(0)20-7096-1963 Email: diana@clash-media.com

Source: Clash-Media

Louise Sambells, IBA - PR for Clash-Media, Tel: +44(0)1780-721-433, Email: lsambells at iba-international.com; Diana Herriott, Marketing Director, Clash-Media, Tel: +44(0)20-7096-1963, Email: diana at clash-media.com