4imprint Help Pure North Cider & Juice Co. Grow Their Brand With Promotional Products

By 4imprint Direct Ltd, PRNE
Tuesday, July 26, 2011

MANCHESTER, England, July 27, 2011 -

Organic producer, The Pure North Cider & Juice Co, is increasing its profile amongst cider lovers with the launch of their first ever logo branded pint glasses, to coincide with the planting of an additional 235 trees at its organic orchard in West Yorkshire.

When Rob North and his partner moved into a semi derelict farmhouse on the outskirts of Holmfirth, West Yorkshire 5 years ago they were a little daunted by the amount of apples produced by the tiny 15-tree orchard. Two and a half years ago, after much experimentation, Rob began selling his pure fruit juices and cider before moving fully into commercial production.

“We use absolutely no sulphites or additives,” says Rob, “and the result is a beautifully clear, pure drink which is rapidly gaining in popularity in our local area.”

Finding it galling to see cider drinkers enjoying a Pure North pint from a glass bearing a competitor’s name, Rob approached 4imprint, the promotional products distributor, and purchased printed pint glasses.

“With interest growing in the company we decided to attend our first festival and went back to 4imprint to order T-Shirts and Polo Shirts to wear at the festival.”

As Cheryl Jackson-Leafield, Marketing Manager at 4imprint explains: “Using promotional items such as T-Shirts and printed glasses is a fantastic way to develop a brand presence and get your name in front of your target audience - particularly in a crowded marketplace like the drinks market where Rob is competing with very big players.”

Rob continues: “Whilst we’re a very small producer our drinks go down well (!) whenever people try them and we’re very excited about the increased production capability next year.”

As Cheryl Jackson-Leafield, Marketing Manager of 4imprint UK concludes: “We’re always delighted when new customers start using promotional products to develop their brand and we wish Rob and his business a fruitful future!

About 4imprint

4imprint Direct Limited is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items and corporate gifts throughout the UK, Ireland, USA and Canada. Its promotional product offerings include personalised gifts, promotional pens, Post-it Notes, personalised mugs, keyrings, cotton bags, mousemats, printed drawstring bags, drink bottles, printed USBs, diaries & calendars, printed T-Shirts and much more.¬†4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit www.4imprint.co.uk/

For more information, contact:
Cheryl Jackson-Leafield, Marketing Manager UK and Ireland


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