93 Percent of Internet Users in Turkey Visited Google Sites in September 2009
By Comscore Inc., PRNETuesday, November 10, 2009
Facebook Popularity Highlights Rapid Emergence of Social Networking
LONDON, November 11 - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released an overview of Internet usage in Turkey, based on September
2009 data from the comScore World Metrix service. More than 19.7 million
people age 15 and older accessed the Internet from a home or work location in
Turkey during the month, viewing an average of 3,070 pages of content and
spending an average of 31.6 hours per person online.
(Logo: www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
Google Sites Ranks as Most Visited Property in Turkey
Google Sites was the most popular property in Turkey in September with
18.4 million visitors, reaching 93.0 percent of the total online population,
followed by Microsoft Sites with 17.6 million visitors. Social networking
giant, Facebook.com, ranked third with 16.1 million visitors, having grown 26
percent in just the past six months. Dogan Online, which attracted 11.1
million visitors in September, led a total of seven Turkish-based properties
that ranked amongst the top 15, including Milliyet Group (8.8 million
visitors), Mynet A.S. (8.3 million visitors) and Blogcu.com (8.2 million
visitors).
"The Internet audience in Turkey is one of the most active and engaged
audiences in the world," said Jack Flanagan, EVP of comScore World Metrix.
"Internet users spend on average more than one hour a day online, ranking it
among the five most engaged online populations worldwide. Although global
Internet brands like Google, Microsoft and Facebook are among the most
visited in Turkey, there is also a vibrant community of home-grown Web
properties like Dogan Online and Milliyet Group. Turkey is clearly a market
with exciting potential."
Top 15 Online Properties Ranked by Total Unique Visitors in Turkey (000) September 2009 Total Turkey, Age 15+ - Home & Work Locations* Source: comScore World Metrix Total Unique Media Visitors (000) % Reach Total Internet : Total Audience 19,745 100.0 Google Sites 18,361 93.0 Microsoft Sites 17,597 89.1 Facebook.com 16,050 81.3 Dogan Online 11,148 56.5 Milliyet Group 8,785 44.5 Mynet A.S. 8,321 42.1 Blogcu.com 8,239 41.7 Hurriyet Internet Group 7,471 37.8 Nokta Internet Teknolojileri 7,072 35.8 Yahoo! Sites 6,448 32.7 AOL LLC 5,894 29.8 eBay 5,892 29.8 Wikimedia Foundation Sites 5,538 28.0 Dailymotion.com 5,278 26.7 Sahibinden.com 5,177 26.2 *Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Facebook Popularity Underscores Emergence of Social Networking in Turkey
Facebook's position as the third ranked Web property overall in Turkey
underscores the rapid emergence of social networking in the market. Just six
months ago, social networking accounted for 9 percent of total time spent
online in Turkey, but in September social networking represented 15 percent
of all time spent online. Facebook ranked as the most popular social
networking site in September with 16.1 million visitors and accounted for 92
percent of the total time spent on social networking sites during the month.
Window's Live Profile — which provides a gateway to Turkey's most popular
Instant Messenger, Window's Live Messenger — ranked second with 7.8 million
visitors, followed by Turkish property Mynet Eksenim (3.2 million visitors)
and Netlog.com (1.8 million visitors).
Top 10 Social Networking Sites Ranked by Total Unique Visitors in Turkey (000) September 2009 Total Turkey, Age 15+ - Home & Work Locations* Source: comScore World Metrix Total Total Unique Minutes Media Visitors (000) (MM) Social Networking 16,913 5,651.6 Facebook.com 16,050 5,196.1 Windows Live Profile 7,775 50.2 Mynet Eksenim 3,232 24.3 Netlog.com 1,834 94.7 Kalpkalbe.com 1,801 6.9 Windows Live People 1,574 0.3 MySpace Sites 938 22.2 Gecevip.com 866 1.4 Badoo.com 854 52.1 Twitter.com 804 6.7 *Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
comScore Presenting at Google Day, Turkey
comScore EVP of comScore World Metrix, Jack Flanagan, will be speaking at
Google Day at the Swiss Hotel in Istanbul on Tuesday 17th November. The day
will consist of presentations delivered by a number of online experts, and
Mr. Flanagan will provide a unique insight into the current state of the
online market in Turkey and innovations in digital media measurement. For
more information please view the following link:
www.comscore.com/Press_Events/Events_Webinars
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.
Jamie Gavin of comScore, Inc., +44-(0)-207-099-1775, worldpress at comscore.com
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