A Best Seller? Simples

LONDON, September 29, 2010 - TV's favourite meerkat, Aleskandr Orlov, founder of
comparethemeerkat.com, is making the early running in the race for a best
selling book this Christmas. Just hours after pre-ordering opened, A Simples
Life, My Life and Times hit number one on Amazon's "Movers and Shakers" chart
and number two in the "Hot Future Releases" list. The book goes on sale
nationally from all leading book retailers on 28th October.

Aleksandr is facing tough competition from the likes of Tony
Blair, Nelson Mandela and Stephen Fry in the race for a best seller. But the
strong early showing of A Simples Life is no surprise given the iconic status
the British public have awarded Aleksandr since his first TV appearance in
2009. The businesskat entrepreneur has amassed over 750,000 Facebook fans,
around 40,000 followers on Twitter and his recent iSimples iphone application
has attracted over 700,000 subscribers, reaching No.1 on the iTunes free app
download chart. Last Christmas when 5,000 limited edition Aleksandr Orlov
soft toys went on sale in Harrods, demand was so high, rather than sell them
the retailer decided to give them all to local children's charities instead.

Speaking from the whirly bath of his Russian mansion Aleksandr
said, "Buckle your cravat and prepare for have your whiskers quiver. My story
of struggles, successes and Sergei is the greatest, most thrillsy book ever
written by a meerkat in the bath. With this book, I am hope to inspire the
next generation of young businesskats. And with royalties I am hope to
re-marble roof on Orlov family mansion. Please enjoyment."

Aleksandr wrote his family history as part of his ongoing
efforts to stop people looking for good deals on car insurance at
www.comparethemarket.com from visiting his site by mistake.

A Simples Life lifts the lid on Aleksandr's own life, starting
with his early years at Madame Meerstropovich's Academy for Talented Meerkats
and his first entrepreneurial scheme, the 'Homework Done In Exchange For
Tasty Food Things' business (it sounded better in Russian apparently).
Aleksandr also recalls his semi successful forays into acting and music, his
fateful first meeting with Sergei and reveals the names of the actors that
will play himself and Sergei when (not if) his own remarkable life story is
immortalised on film.

A Simples Life, My Life and Times, by Aleksandr Orlov is
published by Ebury Press with the (RRP GBP9.99) and available to pre-order
from www.amazon.co.uk and on sale nationally from all leading book
retailers from 28th October, 2010.

Adrian Chitty / Sara Howard at Good Relations, Tel: +44(0)20-7861-3030, Email: TeamMeerkat at goodrelations.co.uk