A24 Media Signs New Deal to Represent ITN Source Archive Footage in Africa

By A24 Media, PRNE
Monday, April 25, 2011

NAIROBI, April 26, 2011 - A24 Media, Africa's first online delivery site for material from
journalists, African broadcasters and NGO's from around the Continent,
announces a new deal with ITN Source, the footage sales arm of UK news and
content provider ITN.

ITN Source syndicates on-the-day and archive content to a global customer
base and today's agreement will see A24 Media represent its extensive
collection in Africa excluding RSA and Egypt.

ITN Source is the gateway to one of the world's largest and most diverse
footage archives, dating back to 1896 and spanning multiple genres including
news, drama, celebrity, comedy, music, film and natural history.

As well as ITN's award-winning coverage, ITN Source also represents the
footage libraries of Reuters, ITV, Fox Movietone and other specialist
collections. In conjunction with these partners around the world, ITN Source
is a one-stop-shop for quality content, relevant to every region and all

The deal between A24 Media and ITN Source will allow producers, TV
broadcasters, filmmakers, online publishers, advertisers, corporations and
educational video producers in Africa to have access to ITN Source's
professionally edited and relevant reels of archive footage. With a
collection growing by over 500 hours per month, there is always new content
to be found at ITN Source that covers every angle.

Catherine Laferriere-Vitali, Sales Manager for ITN Source
Europe said: "We are thrilled to be teaming up with a multi media company
that has such an intimate knowledge of the African Market. We believe that
Africa will very quickly develop into a major market for ITN Source footage."

Asif Sheikh, Co Founder and CEO for Africa 24 Media said: "Africa 24
Media has established itself as the premier African content aggregator and
distributor to the global market place. Our partnership with ITN Source will
give our customers unique acess to international and archive content that
ITNS hosts. We are honoured that ITN has selected A24 media".

About A24 Media

A24 Media is Africa's first online delivery site for material from
journalists, African broadcasters and NGO's from around the Continent. A24
Media's business model ensures that all contributors receive wide and
previously unknown exposure to their content, thereby generating sustainable
and generous revenues from the sale of their stories on a 60:40 basis in
favour of the contributor. Most importantly, the contributor will continue to
OWN the copyright of the original footage.

Content generators from around Africa send their material to our main
office in Nairobi where it is verified and re-edited as necessary to create a
slick, marketable and branded story.

A unique and easily navigable system has been developed to allow
broadcasters to view and purchase high-quality video and stills for broadcast
on their TV Channels and use in their publications. A24 Media's content
offering includes.. African Dramas, Films, Archive, Documentaries to mention
a few.

… An African Voice telling the African Story….

For further information on how to get involved with A24 Media
please contact Farah Chaudhry, farah@a24media.com +254 733 790 458

About ITN Source

For 55 years, ITN has been at the forefront of British
journalism, delivering quality, authoritative and agenda-setting news
coverage as the UK's number one source of independent broadcast news.

ITN Source syndicates on-the-day and archive footage to
producers and broadcasters globally. As well as award-winning ITN content,
ITN Source sells footage on behalf of a number of partners including Reuters,
ITV, UTV, ANI, Channel 9 News (Australia), Fox News and Fox Movietone. The
collection spans three centuries dating from 1896.

ITNSource.com offers customers the convenience of searching
for, viewing, downloading and purchasing broadcast quality content at the
touch of a button.

With headquarters in London, ITN Source has sales
representatives in New York, LA, Paris, Sydney and Tokyo. For further
information, visit www.itnsource.com

Press contact Dan Faulks, Phone +44(0)207-430-4825, Email:


Press contact Dan Faulks, Phone +44(0)207-430-4825, Email: dan.faulks at itn.co.uk

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