ABCe Welcomes Adtoma AB as an Associate Subscriber

STOCKHOLM - ABCe announces today that Adtoma AB, has registered with them as an Associate Subscriber and will be working with ABCe to support industry-agreed standards through the services they offer.

The ABCe Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (www.jicwebs.org).

Nils Winkler, Chief Business Development Officer of Adtoma comments:

“Working with ABCe is just another logical step in our international expansion. While we have been providing ad serving services, compliant with any given standard, moving towards having it certified by ABCe gives additional security to our customers.”

Richard Foan, Managing Director of ABCe comments:

“We are delighted to welcome Adtoma as an Associate Subscriber, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABCe and JICWEBS.”

The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABCe, to ensure everyone is working towards the same goals, so providing added value to ABCe’s clients. Associate Subscribers can also participate in the ABCe Internet Technical Group (ITG) meetings which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.

About Adtoma

Adtoma is an online advertising and media management company based in Sweden. It has a global reach with a strong foundation in Europe and is currently expanding into North America and Asia. The company’s flagship product offering is Fusion - a powerful software solution that integrates and streamlines the entire media supply chain, from C.R.M. to proposal and sales management to advertising operations, resulting in a dramatic increase in efficiency and reliability. Fusion is the most comprehensive and intuitive application on the market. Adtoma’s clients are some of the world’s leading media companies, including Bonnier Publications and IDG.

About ABCe

ABCe (www.abce.org.uk) was established in 1996 as the industry owned, non-profit distributing organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABCe’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABCe certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABCe serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABCe delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABCe supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.

For further information please contact: ADTOMA AB Contact: Clint Cantwell 5W Public Relations ccantwell@5wpr.com +1-212-584-4318 www.adtoma.com ABCe Mark Barber/Tom York Eulogy! Tel: +44(0)20-7927-9999 Email: abc@eulogy.co.uk

Source: Adtoma AB

For further information please contact: ADTOMA AB, Contact: Clint Cantwell, 5W Public Relations, ccantwell at 5wpr.com, +1-212-584-4318; ABCe, Mark Barber/Tom York, Eulogy!, Tel: +44(0)20-7927-9999, Email: abc at eulogy.co.uk