Acision Launches Acision Media Optimiser to Provide High Quality and Affordable Video Optimisation for Mobile Operators

Acision Media Optimiser Reduces Mobile Video Traffic Peaks by up to 50% With the Smallest Hardware Footprint Available in the Market Today

READING, England, September 28, 2010 - Acision, a world leader in mobile data, today announces the launch of
Acision Media Optimiser, a key enhancement of the Acision Broadband Mobility
Suite. While safeguarding the Quality of Experience for video users, Acision
Media Optimiser reduces data traffic peaks by up to 50%, through a unique,
affordable, scalability approach, which uses a fraction of the hardware
footprint found in most legacy products.

With mobile broadband traffic increasing exponentially, networks around
the world are showing signs of congestion. Mobile video already represents
about 40% of all mobile data traffic and is expected to grow to a staggering
2.3 million Terabytes a month by 2014, representing almost two thirds of all
mobile data traffic[1].

In June 2010 Acision commissioned YouGov to conduct UK market research on
customer satisfaction and Quality of Experience (QoE) perception in mobile
broadband. As part of this research the majority of video users stated they
have frequent Quality of Experience issues such as frequent video stalling
(63% of respondents), long waiting periods (58%) and poor quality (31%). In
particular, video stalling is a major issue with 59% of respondents
considering it the most unacceptable Quality of Experience issue. When asked
about video optimisation, 48% of respondents agreed that they would be happy
to accept video optimisation if it would address these QoE issues. Although
this clearly represents an opportunity for operators to leverage video QoE as
a competitive differentiator, many operators are struggling to find an
economically viable solution to control and manage video.

Marco Wanders, Executive VP Mobile Broadband at Acision, says "Legacy
optimisation solutions have been in the market since the early days of mobile
internet, promising to reduce traffic peaks by compressing all web and video
traffic. In the current mobile broadband era these types of solutions are
economically unsustainable, as they require large server farms to deal with
projected video traffic levels and are highly intrusive to content. Acision's
unique, subscriber aware video optimisation solution overcomes these
drawbacks of legacy solutions, by providing content transparency and the
lowest hardware footprint offered in the market today, reflecting a
substantially lower total cost of ownership for the operator. With Acision
Media Optimiser, operators can increase customer satisfaction but also drive
new revenue and profitability by stimulating video and data usage."

Acision Media Optimiser offers a unique combination of features. Video
shaping reduces video traffic in a highly efficient manner, without altering
the content. Acision's leading transrating and transcoding technology can be
applied when required as well as off-line, providing operators full control
over video Quality of Experience. Intelligent caching reduces internet
traffic and saves transcoding resources by delivering transcoded content
directly from the cache.

Acision Broadband Mobility Suite

Acision Broadband Mobility Suite is the most affordable, scalable mobile
broadband solution for the breadth of capability provided, combining all of
the capabilities operators need to address today's mobile broadband challenge
such as policy management and enforcement, web and media optimisation,
service allowance and bundle management, charging, location-awareness and VAS
- uniquely pairing control and cost saving measures with the creation of
revenue generation.

As a single solution, Acision Broadband Mobility Suite enables mobile
operators to control all types of internet traffic and ensure a profitable,
reliable mobile broadband business today and tomorrow. It leverages Acision's
unparalleled experience in massively scalable data service solutions and
provides a TCO which is affordable even at the most extreme levels of mobile
data growth. The Broadband Mobility Suite uses common hardware, offering
independent scaling of each functional layer.

Notes to Editors

About Acision

As a world leader in mobile data, Acision powers innovation and
profitable growth in mobile data services. As a pioneer of mobile messaging,
Acision's real time mobile data solutions support its customers worldwide to
drive new revenues with innovative services while controlling, optimizing and
monetizing data traffic. For more information, visit Acision at
www.acision.com

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[1] Cisco_Visual Networking Index Global Mobile Data Traffic Forecast
2009-2014_09 Feb 2010

Press contacts: Annette Leach / Lauren McGregor, Hotwire PR, Tel: +44-(0)207-608-2500, Email: acision at hotwirepr.com