Ad Campaign Against a Return of Fox Hunting Targets Cameron

A series of full-page adverts is being taken out in national newspapers tomorrow warning that a vote for David Cameron will risk the fox hunting ban being overturned.

LONDON, May 4, 2010 - The GBP150,000 campaign has been launched by the UK animal welfare group
PAL (Political Animal Lobby) and its founder, Welshman Brian Davies, in a
last minute bid to sway floating voters and draw attention to Cameron's
pro-hunting stance.

Current polls predict a hung parliament with many voters still undecided.
PAL believes that many floating voters could be swayed into not voting for a
party whose leader thinks hunting with hounds is not cruel.

Davies said: "If anyone is undecided I implore them to not vote for a
candidate whose leader lacks compassion. This election is too close to call
and animal loving voters can have a real impact. Undecided voters have the
power to decide the next government, so our campaign could be critical.

"There is also every possibility of a hung parliament and incoming MPs
should be aware that any attempt to reintroduce hunting with dogs will be a
head on battle against the vast majority of the British public."

The advert will appear in seven national newspapers (Times, Telegraph,
Guardian, Daily Mail, Express, Mirror, Star) and the London Evening Standard.
It shows a fox with an election rosette that states 'Help Me'. (Follow this
link to see advert: www.keeptheban.net/foxad.html )

The text reads: 'The brutal climax of a successful hunt sees an exhausted
and terrified animal savagely torn apart by a pack of hounds. Displaying a
stunning lack of compassion David Cameron does not believe this is cruel. If
you want a compassionate human being who shares your values as the next Prime
Minister - you know which party's candidate not to vote for tomorrow.' (NB:
Full text at end of this press release)

"The hunting with dogs ban is an iconic piece of legislation opposing
animal cruelty that must be protected," said Davies, who has been one of the
leading campaigners opposing fox hunting for more than three decades. "It
must not be thrown out as a sop to some of Cameron's richest supporters.

"We are calling on the animal loving public to vote against the risk of a
return to hunting. At the same time it is a reminder to all political parties
that the vast majority of the British public have consistently opposed fox
hunting for decades."

The hunting with dogs ban was introduced in 2005 after a prolonged public
campaign by PAL and other NGOs including the RSPCA. At the time public
opinion polls showed that more than 70 per cent of the public supported the
ban.

Further Information:

PAL (Political Animal Lobby): PAL's donors give their money specifically
for political campaigning against animal cruelty. It is based in London. In
1997 PAL donated GBP1 million to the Labour Party because of its anti-fox
hunting stance.

Brian Davies, is the founder of PAL. He also founded the International
Fund for Animal Welfare (IFAW), one of the world's largest animal welfare
groups. He is perhaps best known for his campaigning against the Canadian
seal hunt for more than 40 years.

Full Text of Advert:

'The brutal climax of a successful hunt sees an exhausted and terrified
animal savagely torn apart by a pack of hounds.

'Displaying a stunning lack of compassion David Cameron does not believe
this is cruel. Here is what he told Nicky Campbell on BBC Radio 5:

"The case on animal welfare grounds for the hunting ban, I've always
thought was very weak."

'If you want a compassionate human being who shares your values as the
next Prime Minister - you know which Party's candidate not to vote for
tomorrow.

'Brian Davies, Founder, Political Animal Lobby'

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk

For Further Information:

    Contact:
    Nick Jenkins
    +44(0)7799-883355
    or
    Sally Hamilton
    +44(0)7890-146701

Brian Davies is available for interview.

Contact: Nick Jenkins +44(0)7799-883355 or Sally Hamilton +44(0)7890-146701; Brian Davies is available for interview.