AdSafe Announces Roster of Strategic Network Partners

Expansive List of Partners Enables increased BRand-Safe Display ADVERTISING

NEW YORK, March 23, 2010 - AdSafe Media, the rating standard of online media, today announced an
expanded list of key partnerships that secure the company's position as the
market leader in preventative brand protection for the display advertising
industry. Through these partnerships, AdSafe will enable its partners to
control the placement of display advertising via its Content Rating System
and Brand Safety Firewall.

AdSafe's Content Rating System is a standardized measurement platform
which rates the brand safety of content on individual web pages, allowing
brands, agencies, networks and publishers to ensure that display advertising
only appears adjacent to appropriate online content.

Premium partners utilizing AdSafe to help ensure brand protection
include: AudienceScience, Break Media, Collective Media, Invite Media, Kitara
Media, Media6Degrees, MediaMath, Ourstage, Rocketfuel Inc, Scripps Networks,
Traffic Marketplace and [x+1].

"We are proud to announce a list of partners that are all true innovators
in the display advertising space," said Kent Wakeford, Co-Founder and EVP of
AdSafe. "These partnerships signify how essential brand safety has become to
the industry as a whole."

Key to AdSafe's offering is its ability to prevent ads from appearing in
inappropriate contexts via its Brand Safety Firewall, which integrates
directly into the existing ad-serving process. The Brand Safety Firewall
allows brands and agencies to choose which impressions are blocked from being
served based on their brand guidelines. This approach offers a more proactive
solution than ad verification, which provides post-campaign auditing and
reconciliation tools.

"Eliminating brand adjacency problems is essential in today's display
industry and is why AudienceScience proactively manages our network by
identifying and resolving issues for our clients and publishers. We are
partnering with AdSafe as an element of The Audience Gateway(TM), our
integrated audience platform to enhance our comprehensive, preventative brand
safety measures," commented Jeff Hirsch, President & CEO of AudienceScience.

AdSafe's page-level analysis is essential to networks looking to maximize
reach while simultaneously protecting brand advertiser clients across
user-generated content and social media sites. Given the volatility of brand
safety in these contexts, only page-level analysis can provide the reach
demanded by premium brand advertisers.

"Brands today can't afford to take a chance on diluting their value and
damaging their market reputation by having their ads appear next to
inappropriate content," said John Nardone, Chairman and CEO of [x+1]. "That's
why we felt it was important to partner with AdSafe in order to provide our
clients with the unmatched security and protection of the Brand Safety
Firewall and Content Rating System."

"AdSafe has eliminated concerns about advertising on social media for
networks and brands alike," said Andrew Pancer, Chief Operating Officer of
Media6Degrees. "By providing brand protection at the page level, brands can
simply keep the safe impressions and eliminate the problematic ones."

AdSafe's expanded list of partners signals an ongoing initiative by
industry leaders to provide brand-safe display advertising to agency and
brand advertisers. These partnerships also add momentum to AdSafe's growing
suite of products, developed to provide brand safety solutions for all
members of the display advertising industry.

About AdSafe Media

AdSafe Media is the rating standard of online media. AdSafe uses
proprietary algorithmic modeling and human verification to rate the brand
safety of content on commercially supported web pages via the AdSafe Content
Rating System. AdSafe's Brand Safety Firewall enables Brands, Agencies and
Ad-networks to prevent advertising from appearing on publisher web pages that
do not conform to brand guidelines. AdSafe's Content Monitoring Platform
enables Ad-Networks and Publishers to identify and segment problematic site
content, increasing monetization of display inventory. AdSafe is
headquartered in New York, NY with operations in San Francisco, CA and
London, England. For more information visit www.AdSafeMedia.com.

    Contact: Matthew Scott
             +1-646-278-4868
             Matt@AdSafeMedia.com

Matthew Scott, +1-646-278-4868, Matt at AdSafeMedia.com