Adsmarket and XTEND Merge Under One Brand as Matomy Media Group

The New Group Offers Advertisers and Agencies an Integrated Digital Media Solution

TEL AVIV, Israel, April 7, 2011 - The Adsmarket Group announces the unification of its companies
(Adsmarket, XTEND and Matomy) under one brand - the Matomy Media Group - to
better reflect its integrated offer of providing one gateway to multiple
media distribution channels, platforms, and technologies. Additionally, the
Matomy Media Group has expanded its capabilities to support the growing need
for mobile advertising as part of an all-inclusive digital media plan.

(Logo:
www.newscom.com/cgi-bin/prnh/20110407/448118 )

"The future of digital marketing is about managing and optimizing
campaigns according to the user's different brand touch points and not
through marketing silos," said Ofer Druker, CEO of the Matomy Media Group.
"By providing advertisers with a single access to a complete digital
advertising solution, we enable them to connect with users wherever they are
and effectively optimize their audience reach, engagement and response."

"With the synergy between the companies within our group, where 25% of
our clients' campaigns already benefiting from cross - group integration,
this vision is becoming a reality at the Matomy Media Group," added Druker.

"Recognizing the growing advertiser need to incorporate emerging media in
their digital strategy, we have recently extended our platform to include
mobile advertising," said Adi Orzel, CEO of Matomy Market and Matomy Media.
"Our ability to deliver highly effective mobile campaigns and seamlessly
integrate them into the advertiser's media plan, is part of our approach to
bring our clients a whole solution and game changing results".

Matomy Media Group is a global provider of performance-based advertising
solutions working with advertisers all over the world. Group brands include
Matomy Market, formerly Adsmarket, one of the leading affiliate networks in
Europe, Matomy LATAM, formerly Adsmarket LATAM, a localized affiliate network
serving Spain and Latin America, Matomy Media, formerly Xtend Media, an
online display ad network and SEM provider, Matomy Money, formerly Matomy, a
provider of virtual payment solutions, and the newly formed Matomy Mobile, a
provider of mobile advertising.

Visit Matomy Media Group at ad:tech San Francisco, April 12-13, 2011,
Booth #1305.

About Matomy Media Group

With a long-standing history in online advertising, stemming from true
start-up roots and growing into a Multinational Corporation with over 200
employees worldwide, Matomy Media Group provides a single, convenient gateway
to effective digital advertising.

Matomy Media Group challenges the marketing functional silos status quo
and enables advertisers and agencies to manage and optimize performance-based
campaigns driven by user engagement opportunities. Working globally across
Web, Social Media and Mobile platforms, the Matomy Media Group offers brand
and direct response advertisers, as well as agencies, a range of
opportunities including a performance-based affiliate management platform and
network, display advertising, search marketing, alternative payment solutions
and mobile advertising.

    More information can be found at www.matomy.com
    Mor Meroz
    Marketing Manager
    T: +972-77-3606160
    Mor.m@matomy.com

Photo:
www.newscom.com/cgi-bin/prnh/20110407/448118

Mor Meroz, Marketing Manager, T: +972-77-3606160, Mor.m at matomy.com