Adsmarket Group Member, Adsmarket LATAM, Acquires Ergos Media in Mexico
By Adsmarket, PRNEMonday, November 1, 2010
As the Only Affiliate Network in the Region Adsmarket LATAM Expects to Reach 10M$ in Revenue in 2011
MADRID, November 2, 2010 - Adsmarket LATAM, a fast-growing performance company in Spain, Portugal
and Latin America, recently acquired Ergos Media, the online media network
leader in Mexico with strong presence in the whole Latin America. Ergos has
developed 3 platforms to serve advertisers' needs: BlinkDR, an ad network
with strong performance element, Adverlatin, the first affiliate network in
the region, and Premium, the branding division offering video and rich media
products.
"Joining the Adsmarket Group will enrich our offering to our clients in
the region and globally, enabling Ergos to benefit from the know-how and
technology that Adsmarket Group brings, for the purpose of building the first
performance-based online marketing company in Latin America," said Ulises
Vazques, CEO and founder of Ergos.
In 2009, Adsmarket Group marked the LATAM territory as the next growing
market and opened the Adsmarket LATAM offices, located in Madrid. "Our vision
is becoming the major performance player in Latin America and Spain while
targeting Mexico and Brazil as the two main markets in Latin and Central
America for 2011," says Jose Luis Valdivielso, Adsmarket LATAM CEO and a
member of Adsmarket Group management, "The addition of Ergos to the group is
a natural step in increasing our presence in Latin America and we are proud
to have the privilege of doing so with Ulises, who brings with him a rich and
long experience in the online industry."
The Latin American market size is estimated at 200 MM users in the whole
region, 30.6 MM in Mexico and 75.9 MM in Brazil. Latin America is an exciting
market, with online advertising spend anticipated to more than double in the
next four years, growing from $2 billion in 2010 to $4.2 billion in 2014*.
"Following the successful operation of Adsmarket LATAM and its impressive
growth, we are making the next step towards building the first performance
company to have a significant activity both in Europe and in South America,"
states Ofer Druker, CEO of Adsmarket Group.
*Sources: AMIPCI, Internet World Stats and The Global Intelligence
Report, by eMarketer
About Adsmarket Group
Adsmarket Group is one of the leading international online marketing
firms in Europe with a growing presence in both the North and South American
Markets. With a wide range of online marketing expertise and integrated
technologies, Adsmarket Group provides a comprehensive online marketing
solution, including display advertising, a performance-based affiliate
management platform and network, search marketing, and alternative payment
solutions. Adsmarket offers its customers and partners end-to-end management
of their online marketing activity to ensure cost-effective, controlled and
high-quality results.
Adsmarket brands include Adsmarket, a performance-based affiliate
network, XTEND a display ad-network, and Matomy, a provider of alternative
payment solutions.
Adsmarket Group is a privately held company with around 160 employees.
For more information please visit www.adsmarketgroup.com
Media Contact Mor Meroz Mor.m@adsmarket.com Mobile: +972-545-509025 Office: +972-3-7696660
Media Contact: Mor Meroz, Mor.m at adsmarket.com, Mobile: +972-545-509025, Office: +972-3-7696660
Tags: Adsmarket, Madrid, mexico, November 2, Spain