Adtoma Expands Into Pivotal German Market

STOCKHOLM - Hamburg Office to Augment Sales and Consulting Services for Company’s German Customers

Online advertising management firm Adtoma announced today the opening of its newest location in Hamburg, Germany. The move represents an expansion into the second largest online media market in Europe and enables Adtoma customers to gain even stronger, more localized ad management services and product consultancy.

The opening of the German headquarters follows on the heels of the launch of Adtoma’s next-generation ad management solution, Fusion, which fully and seamlessly integrates the entire media supply chain, from C.R.M. to proposal and sales management to advertising operations. Aimed at ad sales professionals, this comprehensive and intuitive solution provides a real-time, bird’s eye view of the entire media supply and significantly reduces the risk of human error and the onerous upkeep of spreadsheets. As a result, sales teams have the freedom to move towards a more pro-active sales model versus a reactive one, ultimately resulting in an increase in revenue.

The traditional workflow set up usually consists of a C.R.M. tool such as Salesforce, a workflow tool such as Solbright or Fivia, and an ad serving tool like Doubleclick’s DART or Adtech’s Helios. The integration of those solutions is limited by the bottleneck of interfaces. In most cases multiple data entry is needed and spreadsheets are manually maintained. However, with Adtoma’s Fusion all of these aspects are fully and seamlessly integrated, all working against one set of data in real-time thereby allowing each team to have an instant, complete overview of the media programs while also increasing operating efficiencies.

Heading up the Hamburg offices will be Adtoma’s Chief Business Development Officer Nils Winkler. Nils previously served as U.S. Managing Director and Global Head of Sales for German-based ADTECH. He will be drawing from his extensive market development experience as well as his knowledge of the German market to establish and expand Adtoma’s operations.

“Adtoma has been helping customers in the online advertising industry simplify their ad management process for many years,” says Nils. “We’re now very excited to be expanding our physical presence and strengthening our ability to serve companies across the world. Germany is a crucial market in the online media industry. Developing a strong presence in Germany will go a long way towards establishing Adtoma’s product offering as a leader in the European market.”

The move into the German market further supports the company’s aggressive business development roadmap and helps position Adtoma as a leading player in the online advertising industry. The company plans to continue to aggressively pursue other strategic markets, both in Europe and abroad, to ensure long-term, sustainable growth.

For more information on Fusion or Adtoma, please visit www.adtoma.com

About Adtoma

Adtoma is an online advertising and media management company based in Sweden. It has a global reach with a strong foundation in Europe and is currently expanding into North America and Asia. The company’s flagship product offering is Fusion - a powerful software solution that integrates and streamlines the entire media supply chain, from C.R.M. to proposal and sales management to advertising operations, resulting in a dramatic increase in efficiency and reliability. Fusion is the most comprehensive and intuitive application on the market. Adtoma’s clients are some of the world’s leading media companies, including Bonnier Publications and IDG.

Contact: Clint Cantwell 5W Public Relations ccantwell@5wpr.com +1-212-584-4318

Source: Adtoma AB

Contact: Clint Cantwell, 5W Public Relations, ccantwell at 5wpr.com, +1-212-584-4318