AEGON Posts Strong Results for First Quarter 2010

By Aegon N.v., PRNE
Tuesday, May 11, 2010

THE HAGUE, The Netherlands, May 12, 2010 -

    - Increase in underlying earnings and net income

    - Underlying earnings before tax increase to EUR 488 million, supported
      by improved financial markets

    - Impairments decline to EUR 150 million, their lowest level in seven
      quarters

    - Net income amounts to EUR 372 million, a strong improvement compared
      with first quarter 2009

    - Return on equity of 10%

    - Robust sales in key areas

    - New life sales of EUR 538 million, increase in Americas and Central &
      Eastern Europe offset by Spain and United Kingdom

    - Gross deposits, excluding run-off businesses, of EUR 7.8 billion,
      driven mainly by strong pension sales in the Americas

    - Value of new business declines mainly due to decrease in fixed annuity
      sales in United States and immediate annuities in United Kingdom as a
      result of repricing

    - Continued strong capital position

    - Excess capital amounts to EUR 3.7 billion, as earnings contribution was
      offset by higher capital requirements

    - Insurance Group Directivea capital surplus of EUR 7.0 billion,
      equivalent to solvency ratio of 205%

    - Shareholders' equity increases to EUR 7.28 per common share

Statement of Alex Wynaendts, CEO

"AEGON's first quarter results demonstrate the strength of our business
during what continues to be an uncertain economic environment. We saw
improved underlying earnings and net income, as well as strong deposits and
new life sales. AEGON's excess capital continues to provide the substantial
buffer we feel is necessary at this time. During the first three months of
the year, deposits totaled EUR 7.8 billion, a substantial increase of 16%
over the previous quarter and a further indication of the continued strength
of AEGON's franchise. In the current environment, we decided to reprice fixed
annuities in the United States as well as immediate annuities in the United
Kingdom
. These actions led to a modest decline in sales in the quarter and a
lower value of new business overall. Impairments to AEGON's investment
portfolio showed consecutive improvement, continuing their downward trend.
All in all, we are pleased with these first results of 2010 as they confirm
that our strategic priorities are the right ones."

    KEY PERFORMANCE INDICATORS

                                      Notes  Q1    Q4    %     Q1     %
    amounts in EUR millions             b  2010  2009        2009

    Underlying earnings before tax      1   488   478    2    (98)    -

    Net income                          2   372   393   (5)  (173)    -

    New life sales                      3   538   557   (3)   567    (5)

    Gross deposits excluding
    run-off businesses                  4 7,775 6,723   16  7,532     3

    Value of new business (VNB)             146   216  (32)   201   (27)

    Return on equity                    5  10.1%  9.4%   7   (5.1%)   -

For notes see page 17.

Supplements: AEGON's Q1 2010 Financial Supplement and Condensed
Consolidated Interim Financial Statements are available
on www.aegon.com

STRATEGIC HIGHLIGHTS

    - Completed sale of Dutch funeral insurance business
    - Operating expenses decline 4% mainly as a result of cost saving
      measures
    - Run-off of US institutional spread-based business on track
    - Received 9th provincial license in China

Portfolio review

AEGON is continuing to assess its businesses to ensure they meet
requirements in terms of earnings growth, cash flow potential, return on
capital and customer life cycle needs. As part of this review, AEGON earlier
this year announced the sale of its funeral insurance business in the
Netherlands
for EUR 212 million. The transaction was completed on April 1
and will result in a modest book gain in the second quarter 2010.

Cost savings

To improve returns from its businesses, AEGON implemented a number of
measures to reduce operating expenses. As a result, operating expenses
declined 4% compared with the first quarter of 2009 to EUR 812 million mainly
driven by cost reductions, lower restructuring expenses and currency
movements, partly offset by higher regulatory costs.

Operational excellence

AEGON differentiates itself by competing on customer service levels and
quality products and, in general, not on pricing. Though AEGON is already a
cost-efficient provider, the company has identified possible further
efficiencies, such as reducing the number of administration platforms,
reducing processing time and increasing productivity, while improving the
level of customer service. AEGON is also investing in its web capabilities to
further improve customer service levels, lower distribution costs and improve
communications with customers.

Capital preservation

During the first quarter, a further EUR 0.1 billion in capital was
released from AEGON's businesses, primarily the result of a reduction in
asset balances from run-off businesses. The release in the first quarter of
2010 was substantially lower than in previous quarters.

Manage AEGON as an international company

Starting with the first quarter of 2010, AEGON will report results from
AEGON Asset Management separately within its 'New Markets' segment. AEGON
Asset Management was launched at the beginning of October 2009 and brings
together asset management businesses from around the world.

AEGON'S AMBITION

To be a global leader in helping customers secure their financial futures

AEGON'S STRATEGIC PRIORITIES

    - Rebalance capital allocation towards businesses with higher growth and
      higher return prospects
    - Improve growth and returns from existing businesses
    - Reduce financial markets risk
    - Manage AEGON as an international company

    ...resulting in sustainable profitable growth.
    FINANCIAL OVERVIEW

    EUR millions                          Q1 2010   Q4 2009   % Q1 2009    %

    Underlying earnings before tax
    Americas                                  379      350    8   (146)    -
    The Netherlands                           104       95    9     72    44
    United Kingdom                             28       33  (15)     8     -
    New markets                                46       48   (4)    31    48
    Holding and other                         (69)     (48) (44)   (63)  (10)
    Underlying earnings before tax            488      478    2    (98)    -

    Fair value items                          (16)    (164)  90   (167)   90
    Realized gains/(losses) on investments    126      315  (60)   144   (13)
    Impairment charges                       (150)    (212)  29   (385)   61
    Other income/(charges)                     23        5    -    (24)    -
    Run-off businesses                        (60)     (47) (28)    77     -
    Income before tax                         411      375   10   (453)    -
    Income tax                                (39)      18    -    280     -
    Net income                                372      393   (5)  (173)    -

    Net income / (loss) attributable to:
    Equity holders of AEGON N.V.              371      393   (6)  (173)    -
    Minority Interest                           1        -    -      -     -

    Net underlying earnings                   381      390   (2)   (64)    -

    Commissions and expenses                1,586    1,406   13  1,635    (3)
    of which operating expenses               812      840   (3)   847    (4)

    New life sales
    Life single premiums                    1,930    2,017   (4) 1,974    (2)
    Life recurring premiums annualized        345      355   (3)   370    (7)
    Total recurring plus 1/10 single          538      557   (3)   567    (5)

    New life sales
    Americas                                  145      143    1    142     2
    The Netherlands                            62       93  (33)    62     -
    United Kingdom                            265      247    7    279    (5)
    New markets                                66       74  (11)    84   (21)
    Total recurring plus 1/10 single          538      557   (3)   567    (5)

    New premium production accident
     and health insurance                     148      125   18    164   (10)
    New premium production
     general insurance                         14       21  (33)    12    17

    Gross deposits (on and off balance)
    Americas                                5,403    4,404    23 5,936    (9)
    The Netherlands                           743    1,107   (33)  462    61
    United Kingdom                             36       35     3    52   (31)
    New markets                             1,593    1,177    35 1,082    47
    Total gross deposits excluding
     run-off businesses                     7,775    6,723    16 7,532     3
    Run-off businesses                          -       (4)    -   674     -
    Total gross deposits                    7,775    6,719    16 8,206    (5)

    Net deposits (on and off balance)
    Americas                                  524      385    36 2,004   (74)
    The Netherlands                            67      619   (89)   55    22
    United Kingdom                             29       29     -    49   (41)
    New markets                               121       18     -  (314)    -
    Total net deposits excluding
     run-off businesses                       741    1,051   (29)1,794   (59)
    Run-off businesses                     (2,199)  (6,513)   66(2,954)   26
    Total net deposits                     (1,458)  (5,462)   73(1,160)  (26)

    REVENUE GENERATING INVESTMENTS

                                                   Mar. 31,  Dec. 31,
                                                     2010      2009     %
    Revenue generating investments (total)         387,912   362,832    7
    Investments general account                    142,254   134,205    6
    Investments for account of policyholders       135,385   125,845    8
    Off balance sheet investments third parties    110,273   102,782    7

OPERATIONAL HIGHLIGHTS

Underlying earnings before tax

AEGON's underlying earnings before tax increased to EUR 488 million in
the first quarter, a considerable improvement compared with the same period
last year, the result mainly of improved financial markets and cost savings
measures.

In the Americas, underlying earnings totaled USD 524 million compared
with a loss of USD 189 million a year earlier. A recovery in equity markets
and higher account balances and investment income led to better results.

Underlying earnings in the Netherlands increased to EUR 104 million, up
from EUR 72 million in the first quarter last year. This increase was mainly
the result of higher investment income and lower operating expenses.

In the United Kingdom, underlying earnings amounted to GBP 25 million, a
substantial increase from GBP 9 million in the first quarter 2009, as
investment income and fees benefitted from the improvement in equity and bond
markets. Technical results also improved, as a result of lower than expected
claims.

Underlying earnings from New Markets increased to EUR 46 million due to
improved results from most operating units and the inclusion for the first
time of earnings from AEGON Asset Management.

Expenses for AEGON's holding company increased in the first quarter 2010
to EUR 69 million, primarily a result of higher funding costs.

Fair value items

In the first quarter, fair value items showed an overall underperformance
of EUR 16 million, a significant improvement compared with last year.

Overperformance in the Netherlands is mainly a result of movements in the
fair value of guarantees and related hedges. This was offset by an
under-performance in the Americas, due primarily to a decline in the value of
both the company's macro equity hedge and its real estate related assets. In
addition, a further narrowing of AEGON's own credit spread and fair value
movements of derivatives resulted in a loss of EUR 27 million for the
holding company.

Gains on investments

In the first quarter, realized gains on investments amounted to EUR 126
million
. In both the United States and the Netherlands, gains were related
primarily to the sale of bonds, driven by asset and liability management.

Impairment charges

Compared with the first quarter of 2009, net impairments decreased
sharply to EUR 150 million, their lowest level for seven quarters, though
still above AEGON's long-term average expectations. Included are impairments
related to the US-based financial services provider Ambac of EUR 43 million.

Run-off businesses

AEGON's run-off businesses in the Americas recorded a loss for the first
quarter of EUR 60 million, in line with the company's expectations.

Income tax

Tax charges in the first quarter amounted to EUR 39 million and included
a EUR 43 million tax benefit related to cross-border intercompany reinsurance
transactions between the United States and Ireland.

New life sales

Increased new life sales in the Americas and Central & Eastern Europe
were more than offset by decreases in the United Kingdom and Spain, resulting
in total new life sales for the first quarter of 2010 of EUR 538 million.

Deposits

Gross deposits, excluding run-off businesses, rose 3% to EUR 7.8 billion
compared with the first quarter last year. US pensions and third-party asset
management showed increases, while deposits of fixed annuities were
significantly lower following repricing. All country units recorded net
deposits in the first quarter, which totaled EUR 741 million, excluding
run-off businesses. The company's US pension business added a new bank
distribution partner during the quarter, and accounted for the majority of
net deposits.

Value of new business

AEGON's value of new business declined to EUR 146 million in the first
quarter. Higher value of new business from the Netherlands and variable
annuities in Europe was more than offset by decreases in the United Kingdom,
the Americas and Spain. In the United Kingdom immediate annuity sales and in
the United States fixed annuity sales declined following repricing, while
lower sales of risk products led to a lower value of new business in Spain.
AEGON's internal rate of return on new business increased to 19% in the first
quarter, due to improvements in both the Americas and the Netherlands.

Revenue-generating investments

Revenue-generating investments totaled EUR 388 billion, an increase of 7%
compared with year-end 2009. The increase was due primarily to a
strengthening of the US dollar against the euro and improvements in market
values.

    Capital management

    - At the end of the first quarter, AEGON's core capital, excluding
      revaluation reserves, amounted to EUR 17 billion, or 74% of the
      company's total capital base [6,7].

    - Revaluation reserves at March 31, 2010 amounted to a negative EUR 474
      million, a significant improvement from year-end 2009 levels, mainly
      due to an increase in the value of fixed income securities.

    - Shareholders' equity improved to EUR 14.5 billion as a result of
      improved revaluation reserves, strengthening of the US dollar against
      the euro and net income of EUR 372 million for the first quarter.

    - At March 31, 2010, AEGON's Insurance Group Directive (IGD) capital
      surplus totaled EUR 7.0 billion, equivalent to a solvency ratio of 205%.

    - Excess capital above AA capital adequacy requirements totaled EUR 3.7
      billion.

Risk management

Standard & Poor's has upgraded its assessment of AEGON's enterprise risk
management (ERM) framework to 'strong', reflecting significant advances the
company has made in developing its risk management framework and the fact
that this framework is now fully embedded in its business.

AEGON is engaged in the process of obtaining the European's Commission's
final consent to the terms relating to AEGON's participation in the capital
support program of the Dutch government at the end of 2008. In November 2009,
AEGON submitted a plan, through the Dutch Ministry of Finance, to the
European Commission to demonstrate that its businesses are fundamentally
sound and viable. This plan is a requirement for all financial institutions
that received state support during the financial crisis. AEGON is not in a
position to speculate about the timing or final outcome of this process; nor
to discuss any details relating to the process underway.

    FINANCIAL OVERVIEW, Q1 2010 GEOGRAPHICALLY
    amounts in million EUR (unless otherwise stated)
                                                             Holding,
                                                             other
                                 The         United  New     activities Total
                        Americas Netherlands Kingdom Markets   &        EUR
                                                             eliminations
    Underlying earnings
     before tax by line
     of business
    Life                    148       39      21      21       -       229
    Individual savings and
     retirement products    138        -       -      (6)      -       132
    Pensions                 62       47       9       4       -       122
    Life reinsurance         30        -       -       -       -        30
    Non-life                  -        7       -       8       -        15
    Distribution              -       11      (2)      -       -         9
    Asset Management          -        -       -       7       -         7
    Other                     -        -       -       -     (69)      (69)
    Share in underlying
     earnings before tax
     of associates            1        -       -      12       -        13
    Underlying earnings
     before tax              379     104      28      46     (69)      488

    Fair value items         (86)     91       3       3     (27)      (16)
    Realized gains/(losses)
     on investments           24      96       3       3       -       126
    Impairment charges      (139)     (1)     (8)     (2)      -      (150)
    Other income/(charges)     -       -      23       -       -        23
    Run-off businesses       (60)      -       -       -       -       (60)
    Income before tax        118     290      49      50     (96)      411
    Income tax                39     (67)    (26)    (13)     28       (39)
    Net income               157     223      23      37     (68)      372

    Net underlying earnings  295      77      25      32     (48)      381

APPENDIX I — Americas –The NetherlandsUnited Kingdom –New Markets

    EMPLOYEE NUMBERS                       At       At
                                        Mar. 31, Dec. 31,
                                           2010     2009

    Employees excl. agents               25,204   25,090
    Agents                                3,044    3,292
    Total number of employees
     excluding Associates                28,248   28,382
    AEGON's share of employees
     (including agents) in Associates    2,854     2,582
    Total                                31,102   30,964
    AMERICAS

    USD millions                          Q1 2010 Q4 2009   % Q1 2009  %

    Underlying earnings before tax
     by line of business
    Life and protection                      194     237  (18)   198  (2)
    Fixed annuities                          121     116    4     72   68
    Variable annuities                        69      50   38   (489)   -
    Retail mutual funds                        -      (3)   -     (4)   -
    Individual savings and
     retirement products                     190     163   17   (421)   -
    Employer solutions & pensions             86      69   25     47   83
    Life reinsurance                          42      22   91    (30)   -
    Canada                                    11      21  (48)    21  (48)
    Latin America                              1      (2)   -     (4)   -
    Underlying earnings before tax           524     510    3   (189)   -

    Fair value items                        (120)   (222)  46     (1)   -
    Realized gains/(losses) on investments    33     153  (78)    (4)   -
    Impairment charges                      (191)   (231)  17   (370)  48
    Other income/(charges)                     -       -    -      1    -
    Run- off businesses                      (83)    (64) (30)   100    -
    Income before tax                        163     146   12   (463)   -
    Income tax                                54     120  (55)   290  (81)
    Net income                               217     266  (18)  (173)   -

    Net income / (loss) attributable to:
    Equity holders of AEGON N.V.             217     266  (18)  (173)   -

    Net underlying earnings                  408     423   (4)  (121)   -

    Commissions and expenses               1,355   1,159   17  1,325    2
    of which operating expenses              501     559  (10)   565  (11)

    New life sales
    Life single premiums                     194     184    5     91  113
    Life recurring premiums annualized       183     197   (7)   176    4
    Total recurring plus 1/10 single         202     216   (6)   185    9

    Life & protection                        121     124   (2)   107   13
    Employer solutions & pensions              9       6   50     10  (10)
    Life reinsurance                          47      58  (19)    52  (10)
    Canada                                    15      20  (25)    12   25
    Latin America                             10       8   25      4  150
    Total recurring plus 1/10 single         202     216   (6)   185    9

    New premium production accident
     and health insurance                    184     184    -    203   (9)

    Gross deposits (on and off balance)
     by line of business
    Life & protection                          3       2           3    -
    Fixed annuities                          185     641  (71) 2,114  (91)
    Variable annuities                       809     785    3    708   14
    Retail mutual funds                      976     859   14    306    -
    Individual savings &
     retirement products                   1,970   2,285       3,128  (37)
    Employer solutions & pensions          5,217   4,232   23  4,514   16
    Life reinsurance                           1       -    -      -    -
    Canada                                   286     197   45     85    -
    Total gross deposits excluding
     run-off businesses                    7,477   6,716   11  7,730   (3)
    Run-off businesses                         -      27         877    -
    Total gross deposits                   7,477   6,743   11  8,607  (13)

    Net deposits (on and off balance)
     by line of business
    Life & protection                        (15)    (10)        (21)  29
    Fixed annuities                         (543)   (128)   -  1,075    -
    Variable annuities                       (23)     (4)   -     (2)   -
    Retail mutual funds                      418     387    8   (251)   -
    Individual savings &
     retirement products                    (148)    255         822    -
    Employer solutions & pensions          1,386     516  169  1,878  (26)
    Life reinsurance                         (15)    (17)  12    (20)  25
    Canada                                  (482)    (85)   -    (49)   -
    Total net deposits excluding
     run-off businesses                      726     659   10  2,610  (72)
    Run-off businesses                    (3,043) (9,430)     (3,847)  21
    Total net deposits                    (2,317) (8,771)  74 (1,237) (87)

    REVENUE GENERATING INVESTMENTS
                                                          Mar.    Dec.
                                                          31,     31,
                                                          2010    2009     %
    Revenue generating investments (total)                305,832 307,431 (1)
    Investments general account                           125,186 123,560  1
    Investments for account of policyholders               73,214  71,915  2
    Off balance sheet investments third parties           107,432 111,956 (4)

    For the amounts in euro see the Financial Supplement.
    AMERICAS

    - Underlying earnings before tax increase to USD 524 million
    - Impairments decline to USD 191 million, their lowest level in seven
      quarters
    - Gross deposits remain strong at USD 7.5 billion, helped by demand for
      pension products

Underlying earnings before tax

Underlying earnings totaled USD 524 million compared with a loss of USD
189 million
a year earlier. A recovery in equity markets and higher account
balances and investment income led to better results.

    - Earnings from Life & Protection amounted to USD 194 million, a slight
      decrease compared with the first quarter 2009, mainly driven by
      adverse claim experience in the protection business.

    - Individual Savings & Retirement earnings increased to USD 190 million
      as variable annuities and mutual funds profited from a recovery in
      equity markets. Fixed annuities, meanwhile, benefited from wider
      spreads.

    - Earnings from Employer Solutions & Pensions increased to USD 86
      million, primarily the result of further business growth and improved
      margins.

    - Life reinsurance earnings increased to USD 42 million, as a result of a
      recovery in equity markets, improved mortality and higher investment
      income.

    - Earnings from AEGON's operations in Canada amounted to USD 11 million,
      a decline compared with last year, mainly as a result of lower
      mortality results.

    - Latin America, which represents AEGON's joint ventures in Brazil and
      Mexico, contributed USD 1 million to earnings.

Net income

Net income from AEGON's operations in the Americas amounted to USD 217
million
, a considerable improvement from the same quarter last year. This
improvement was the result of substantially higher underlying earnings,
realized gains on investments and a strong decline in impairments. These
factors more than offset an underperformance in fair value items and lower
earnings from AEGON's run-off businesses.

The underperformance in fair value items totaled
USD 120 million, due primarily to a decline in the value of both the
company's macro equity hedge and its real estate related assets.

Realized gains on investments amounted to USD 33 million in the first
quarter this year, and were related to corporate investment grade bonds sold
in order to extend the average duration of assets held in some of AEGON's
investment portfolios.

At USD 191 million, net impairments remain above AEGON's long-term
expectations. Of the impairments during the first quarter, USD 60 million was
related to US financial firm Ambac. The majority of these impairments
consisted of structured assets for which AEGON no longer values the Ambac
guarantee. Of the total impairments, USD 151 million was attributable to US
housing related assets.

AEGON's run-off businesses in the Americas recorded a loss in the first
quarter of USD 83 million, in line with expectations.

Net income from AEGON's operations in the Americas included a tax benefit
of USD 54 million in the first quarter as tax charges on underlying earnings
were more than offset by tax benefits on both the company's non-underlying
earnings and on cross-border intercompany reinsurance treaties.

Operating expenses

Operating expenses declined to USD 501 million as a result of lower
restructuring and employee benefit plan costs and the transfer of asset
management activities to AEGON Asset Management. Adjusted operating expenses
remained stable as continued cost savings initiatives offset growth in the
business.

Sales and deposits

New life sales increased 9% compared with the first quarter 2009 to USD
202 million
. This was a result of growth across most of the company's
distribution channels, and particularly in the retail life insurance
businesses across the Americas. New premium production for accident and
health products declined to USD 184 million however, as higher sales from
worksite marketing were more than offset by the effects of the closure of
AEGON's automotive credit business in the United States in 2009.

Gross deposits excluding run-off businesses decreased 3% to USD 7.5
billion
as higher pension, variable annuity and mutual fund deposits were
offset by lower fixed annuity deposits, following repricing. In addition,
written pension sales were up strongly and a new bank distribution partner
for retirement products was added during the quarter. Net deposits excluding
run-off businesses totaled USD 0.7 billion as pension and mutual fund inflows
were partly offset by outflows from variable annuities in Canada and fixed
annuities in the United States.

Value of new business

Value of new business declined to USD 71 million despite higher margins
on variable annuities and mutual funds. The reduction in the value of new
business was primarily the result of lower fixed annuity sales and higher
assumed reserve financing costs. The internal rate of return for the quarter
rose to 13%.

Revenue-generating assets

Revenue-generating assets declined to USD 306 billion, as new money
inflows and the effect of improved financial markets were offset by outflows
from AEGON's run-off businesses and the transfer of assets to AEGON Asset
Management.

    THE NETHERLANDS

    EUR millions                           Q1 2010 Q4 2009 % Q1 2009   %
    Underlying earnings before tax
     by line of business
    Life and Savings                         39      34   15      35   11
    Pensions                                 47      53  (11)     26   81
    Non life                                  7       9  (22)      2    -
    Distribution                             11       1    -       9   22
    Share in underlying earnings before
     tax of associates                        -      (2)   -       -    -
    Underlying earnings before tax          104      95    9      72   44

    Fair value items                         91     (31)   -    (218)   -
    Realized gains/(losses)
     on investments                          96     178  (46)    138  (30)
    Impairment charges                       (1)      7    -     (78)  99
    Income before tax                       290     249   16     (86)   -
    Income tax                              (67)    (45) (49)     45    -
    Net income                              223     204    9     (41)   -

    Net income / (loss) attributable to:
    Equity holders of AEGON N.V.            223     204    9     (41)   -

    Net underlying earnings                  77      72    7      55   40

    Commissions and expenses                264     321  (18)    307  (14)
    of which operating expenses             182     258  (29)    217  (16)

    New life sales
    Life single premiums                    397     638  (38)    391    2
    Life recurring premiums annualized       22      29  (24)     23   (4)
    Total recurring plus 1/10 single         62      93  (33)     62    -

    Life and Savings                         27      21   29      23   17
    Pensions                                 35      72  (51)     39  (10)
    Total recurring plus 1/10 single         62      93  (33)     62    -

    New premium production accident
     and health insurance                    11       4  175       7   57
    New premium production
     general insurance                        8       7   14       7   14

    Gross deposits (on and off balance)
     by line of business
    Life and Savings                        683   1,017  (33)    450   52
    Pensions                                 60      90  (33)     12    -
    Total gross deposits                    743   1,107  (33)    462   61

    Net deposits (on and off balance)
     by line of business
    Life and Savings                         82     454  (82)    (67)   -
    Pensions                                (15)    165    -     122    -
    Total net deposits                       67     619  (89)     55   22

    REVENUE GENERATING INVESTMENTS

                                                   Mar. 31, Dec. 31,
                                                       2010   2009    %
    Revenue generating investments (total)           70,867 70,861    -
    Investments general account                      36,294 36,144    -
    Investments for account of policyholders         23,665 21,749    9
    Off balance sheet investments third parties      10,908 12,968  (16)

    THE NETHERLANDS

    - Underlying earnings before tax rise to EUR 104 million; all businesses
      contribute to increase
    - Net income rises to EUR 223 million
    - New life sales remain high at EUR 62 million

Underlying earnings before tax

Underlying earnings increased to EUR 104 million, up from EUR 72 million
in the first quarter last year. This increase was mainly the result of higher
investment income and lower operating expenses.

    - Earnings from Life & Savings increased to
      EUR 39 million, mainly the result of improved margins on savings
      account balances.

    - Pension earnings of EUR 47 million were the result of improved
      underwriting results, higher interest results and cost saving measures.

    - Non-life earnings improved to EUR 7 million mainly as a result of lower
      costs.

    - Earnings from Distribution increased to EUR 11 million, primarily the
      result of the sale last year of the loss-making brokerage activities.

Net income

Net income from AEGON's operations in the Netherlands increased to EUR
223 million
. The improvement was the result of higher underlying earnings,
positive results on fair value items and lower impairment charges, partly
offset by a decline in gains on investments and an increase in tax charges.

Fair value items showed an overperformance of
EUR 91 million mainly as a result of movements in the fair value of
guarantees and related hedges. As a result of adjustments in the investment
portfolio for asset and liability management purposes, realized gains on
investments totaled EUR 96 million.

Operating expenses

Operating expenses declined 16% to EUR 182 million in the first quarter,
the result of cost saving initiatives implemented last year, as well as the
transfer of asset management activities in the Netherlands to AEGON Asset
Management.

Sales and deposits

New life sales of EUR 62 million were in line with the first quarter last
year, as higher Individual life sales were offset by lower pension sales.

Following recent changes in government regulations, more of the
disability insurance market in the Netherlands is now open to private sector
insurers. As a result, AEGON's accident & health premium production rose to
EUR 11 million in the first quarter of this year.

Value of new business

Higher volumes and margins in the life business as well as improved
margins on pensions resulted in an increase in the value of new business in
the first quarter of 2010 to EUR 49 million. The internal rate of return
amounted to 19% over the first three months of the year, driven mainly by a
change in business mix.

Revenue-generating investments

Revenue-generating investments were stable at
EUR 70.9 billion, compared with the previous quarter. This was primarily the
result of a combination of lower risk-free interest rates and higher equity
markets during the quarter and the transfer of third party assets to AEGON
Asset Management.

    UNITED KINGDOM

    GBP millions              Notes  Q1 2010   Q4 2009    %   Q1 2009     %

    Underlying earnings before
     tax by line of business
    Life                               18       10       80      7      157
    Pensions                            9       27      (67)     5       80
    Distribution                       (2)      (8)      75     (3)      33
    Underlying earnings
     before tax                        25       29      (14)     9      178

    Fair value items                    2        6      (67)     1      100
    Realized gains/(losses)
     on investments                     2       24      (92)     6      (67)
    Impairment charges                 (7)     (49)      86    (13)      46
    Other income/(charges)       8     21        8      163    (22)       -
    Income before tax                  43       18      139    (19)       -
    Income tax attributable
     to policyholder return           (21)      (8)    (163)    22        -
    Income before income tax
     on shareholders return            22       10      120      3        -
    Income tax on
     shareholders return               (2)       3        -      5        -
    Net income                         20       13       54      8      150

    Net income / (loss)
     attributable to:
    Equity holders of
     AEGON N.V.                        20       13       54      8      150

    Net underlying earnings            22       29      (24)    11      100

    Commissions and expenses          170      179       (5)   153       11
    of which operating
     expenses                          95      109      (13)    96       (1)

    New life sales               9
    Life single premiums            1,139    1,037       10  1,199       (5)
    Life recurring premiums
     annualized                       121      121        -    133       (9)
    Total recurring plus
     1/10 single                      235      224        5    253       (7)

    Life                               26       31      (16)    71      (63)
    Pensions                          209      193        8    182       15
    Total recurring
     plus 1/10 single                 235      224        5    253       (7)

    Gross deposits (on and
     off balance) by line
     of business
    Variable annuities                 32       32        -     47      (32)
    Total gross deposits               32       32        -     47      (32)

    Net deposits (on and
     off balance) by line
     of business
    Variable annuities                 25       27       (7)    45      (44)
    Total net deposits                 25       27       (7)    45      (44)

    REVENUE GENERATING INVESTMENTS

                                                           Mar.   Dec.
                                                           31,    31,
                                                           2010   2009   %
    Revenue generating investments (total)                53,572 53,160  1
    Investments general account                            7,498  7,030  7
    Investments for account of policyholders              46,074 43,362  6
    Off balance sheet investments third parties                -  2,768  -

    For the amounts in euro see the Financial Supplement.

    UNITED KINGDOM

    - Underlying earnings before tax increase to GBP 25 million as financial
      markets improve
    - Net income increases to GBP 20 million
    - New life sales down to GBP 235 million, mainly the result of lower
      annuity sales

Underlying earnings before tax

Underlying earnings before tax from AEGON's businesses in the United
Kingdom
increased to GBP 25 million in the first quarter as a result of
improved financial markets and growth in the business.

    - Earnings from Life & Protection increased to GBP 18 million due to a
      strong performance from annuities and lower than expected claims in
      the employee benefit business, which was closed last year.

    - Pension earnings increased to GBP 9 million as the positive effects of
      improved equity and credit markets and further business growth were
      offset partly by higher expenses.

    - AEGON's distribution businesses benefited from improved market
      conditions, limiting their losses for the first quarter to
      GBP 2 million.

Net income

Net income in the first quarter 2010 increased to
GBP 20 million mainly as a result of higher underlying earnings and a decline
in impairments. Impairments totaled GBP 7 million, their lowest level for
five quarters. Fair value items made a positive contribution on the back of
stronger equity markets, while realized gains on investments decreased.

Operating expenses

Operating expenses decreased 1% to GBP 95 million as higher costs were
offset by the transfer of asset management activities at the beginning of the
year to AEGON Asset Management.

Sales and deposits

New life sales decreased to GBP 235 million. Higher sales of pension and
retirement products were offset by a decrease in sales of immediate annuities
following repricing and the impact of the closure of AEGON's employee benefit
business in the United Kingdom in the second quarter last year. Also, the
comparable quarter last year included existing AEGON group personal pension
business that was transferred internally to new group pension contracts.
AEGON has decided not to include these rewrites as part of new business
reporting in the future as this gives a clearer indication of new premium
secured.

Value of new business

AEGON's value of new business declined to GBP 12 million as a result of
repricing immediate annuities and the decision to adopt a more conservative
investment strategy and invest new assets in gilts. The internal rate of
return on new business was 11%.

Revenue-generating investments

Revenue-generating investments amounted to
GBP 53.6 billion as increases in both the general account and for account of
policyholders investments were offset by the transfer of third-party
investments to AEGON Asset Management.

    NEW MARKETS

    EUR millions                        Q1 2010  Q4 2009  %  Q1 2009   %

    Underlying earnings
     before tax
    Central Eastern Europe               27       29     (7)    26     4
    Asia                                 (6)      (6)     -     (8)   25
    Spain & France                       20       24    (17)    14    43
    Variable Annuities Europe            (2)       1      -     (1) (100)
    AEGON Asset Management                7               -      -     -
    Underlying earnings
     before tax                          46       48     (4)    31    48

    Fair value items                      3       (2)     -      3     -
    Realized gains/(losses)
     on investments                       3        -      -      2    50
    Impairment charges                   (2)     (21)    90     (4)   50
    Other income/(charges)                -       (4)     -      -     -
    Income before tax                    50       21    138     32    56
    Income tax                          (13)      (2)     -    (24)   46
    Net income                           37       19     95      8     -

    Net income / (loss)
     attributable to:
     Equity holders of
     AEGON N.V.                          36       19     89      8     -
    Minority Interest                     1        -      -      -     -

    Net underlying earnings              32       36    (11)     7     -

    Commissions and expenses            175      103     70    111    58
     of which operating
     expenses                           133       62    115     59   125

    New life sales
    Life single premiums                108      110     (2)   192   (44)
    Life recurring premiums
     annualized                         55        63    (13)    65   (15)
    Total recurring
     plus 1/10 single                   66        74    (11)    84   (21)

    Life                                53        59    (10)    50     6
    Associates                          13        15    (13)    34   (62)
    Total recurring
     plus 1/10 single                   66        74    (11)    84   (21)

    Central Eastern Europe              19        22    (14)    15    27
    Asia                                10         8     25     14   (29)
    Spain & France                      37        44    (16)    55   (33)
    Total recurring
     plus 1/10 single                   66        74    (11)    84   (21)

    New premium production
     accident and health insurance       4         1      -      2   100
    New premium production
     general insurance                   6        14    (57)     5    20

    Gross deposits (on &
     off balance)
    Central Eastern Europe             226       235     (4)   179    26
    Asia                                44         -      -      4     -
    Spain & France                      25        32    (22)     8     -
    Variable Annuities Europe          188       160     18    146    29
    AEGON Asset Management           1,110       750     48    745    49
    Total gross deposits             1,593     1,177     35  1,082    47

    Net deposits (on &
     off balance)
    Central Eastern Europe              69       142    (51)    94   (27)
    Asia                                25         -      -      1     -
    Spain & France                      25       (17)     -     (9)    -
    Variable Annuities Europe           79        21      -     43    84
    AEGON Asset Management             (77)     (128)    40   (443)   83
    Total net deposits                 121        18      -   (314)    -

    REVENUE GENERATING INVESTMENTS

                                                 Mar. 31, Dec. 31,
                                                     2010     2009   %
    Revenue generating investments (total)         28,233   17,045  66
    Investments general account                     2,941    2,707   9
    Investments for account of policyholders        5,629    5,355   5
    Off balance sheet investments third parties    19,663    8,983 119

    NEW MARKETS

    - Underlying earnings before tax increase to EUR 46 million
    - Net income up to EUR 37 million
    - New life sales decline to EUR 66 million, primarily a result of lower
      sales in Spain

Underlying earnings before tax

Underlying earnings before tax amounted to EUR 46 million as a result of
improved results in most units and the inclusion for the first time of
earnings from AEGON Asset Management.

    - Earnings from Central & Eastern Europe increased to EUR 27 million, as
      higher results from the life insurance business following strict
      underwriting and cost savings were partly offset by lower earnings
      from the pension and non-life insurance businesses.

    - Operations in Asia made a loss of EUR 6 million. Life insurance results
      were positively affected by the sale last year of AEGON's loss-making
      life insurance activities in Taiwan. Individual Savings and Retirement
      Products recorded a loss as a result of the company's variable annuity
      business in Japan. In addition, results last year included earnings
      from AEGON's asset management operations. These earnings are now
      reported separately.

    - Earnings from Spain and France increased to EUR 20 million, mainly due
      to a higher contribution from La Mondiale in France.

    - Variable Annuities Europe reported a loss of EUR 2 million, while
      earnings from AEGON Asset Management amounted to EUR 7 million.

Net income

Net income from New Markets increased in the first quarter to EUR 37
million
as a result of higher underlying earnings and lower tax charges. Net
income for the same period last year had included an impairment on deferred
tax assets in Taiwan, which resulted in an exceptionally high effective tax
rate.

Operating expenses

Operating expenses amounted to EUR 133 million. The increase compared
with last year is due to the inclusion of AEGON Asset Management in New
Markets, effective from the first quarter this year.

Sales and deposits

New life sales for New Markets declined to EUR 66 million in the first
quarter. Sales growth in both Central & Eastern Europe and China was more
than offset by lower sales of both recurring and single premiums in Spain.

    - All countries in Central & Eastern Europe contributed to a 27% increase
      in new life sales to EUR 19 million, while new premium production for
      non-life insurance increased to EUR 6 million, despite increased
      competition.

    - In Asia, new life sales amounted to EUR 10 million as both China and
      India reported increased sales. In China, the company's joint-venture
      received a license to sell its products in the province of Hubei.

    - In Spain, due to the difficult economic environment, total new life
      sales for AEGON in Spain declined by 33% in the first quarter of 2010
      to EUR 37 million.

Gross deposits from New Markets increased 47% to EUR 1.6 billion
primarily as a result of higher third-party asset management inflows.

Value of new business

New Markets' value of new business amounted to EUR 31 million. Higher
contributions from Central & Eastern Europe, AEGON's European variable
annuity business and the company's operations in China were more than offset
by a decline in the value of new business in Spain. The internal rate of
return remained high.

Revenue-generating investments

Revenue-generating investments increased to
EUR 28.2 billion, driven by the inclusion for the first time of AEGON's Asset
Management and off-shore bond business in Dublin and a further improvement in
financial markets.

    APPENDIX II

    VALUE OF NEW BUSINESS AND IRR
                                              VNB      VNB
    EUR millions, after tax               Q1 2010  Q1 2009        %

    Americas                                   52       79     (34)
    The Netherlands                            49       31       58
    United Kingdom                             14       58     (76)
    New Markets                                31       34      (9)
    Total                                     146      201     (27)

                                             IRR %     IRR%
    EUR millions, after tax                Q1 2010  Q1 2009

    Americas                                 12.6     10.3
    The Netherlands                          19.2     14.1
    United Kingdom                           10.7     15.0
    New Markets                              34.2     35.5
    Total                                    19.3     17.8

    MODELED NEW BUSINESS, APE AND DEPOSITS
                                            Premium business
                                                  APE
    EUR millions             Notes         Q1 2010  Q1 2009    %
                              10
    Americas                                   245      266   (8)
    The Netherlands                             93       78   19
    United Kingdom                             265      224   18
    New Markets                                 80      202  (60)
    Total                                      683      769  (11)

                                            Deposit business
                                               Deposits
    EUR millions                           Q1 2010  Q1 2009    %

    Americas                                 3,926    5,252  (25)
    United Kingdom                              34        -    -
    New Markets                                307      137  124
    Total                                    4,267    5,389  (21)

    VNB/PVNBP SUMMARY
                                                  Premium business
                                         VNB        PVNBP  VNB/   VNB/ APE
                                                           PVNBP
    EUR millions             Notes          Q1 2010          %        %
                              11
    Americas                           27     1,042         2.6     11.2
    The Netherlands                    49       708         7.0     53.1
    United Kingdom                     14     1,724         0.8      5.2
    New Markets                        22       589         3.8     28.0
    Total                             113     4,064         2.8     16.5

                                                  Deposit business
                                         VNB        PVNBP  VNB/     VNB/
                                                           PVNBP   Deposits
    EUR millions             Notes          Q1 2010          %        %
                              11
    Americas                           24     5,554         0.4      0.6
    United Kingdom                     (0)       34        (0.7)    (0.7)
    New Markets                         9       504         1.8      2.9
    Total                              33     6,091         0.5      0.8
    Notes:

    1)  For a definition of underlying earnings and the reconciliation from
        underlying earnings to income before tax we refer to Note 3 "Segment
        information" of our Condensed consolidated interim financial
        statements.
        Net income refers to net income attributable to equity holders of
    2)  AEGON N.V. and minority interest.
        New life sales is defined as new recurring premiums + 1/10 of single
    3)  premiums.
    4)  Deposits on and off balance sheet. Run-off businesses includes
        results of business units where management has decided to exit the
        market and to run-off the existing block of business.
    5)  Return on equity is calculated by dividing the net underlying earnings
        after cost of leverage by the average shareholders' equity excluding
        the preferred shares and the revaluation reserve.
    6)  Capital securities that are denominated in foreign currencies are,
        for purposes of calculating the capital base ratio, revalued to the
        period-end exchange rate.
    7)  All ratios exclude AEGON's revaluation reserve.
    8)  Included in other non-operating income/(charges) are charges made to
        policyholders with respect to income tax. There is an equal and
        opposite tax charge which is reported in the line Income tax
        attributable to policyholder return.
    9)  Includes production on investment contracts without a discretionary
        participation feature of which the proceeds are not recognized as
        revenues but are directly added to our investment contract
        liabilities.
    10) APE = recurring premium + 1/10 single premium.
    11) PVNBP: Present Value New Business Premium.

    a)  The calculation of the IGD (Insurance Group Directive) capital
        surplus and ratio are based on Solvency I capital requirements on
        IFRS for entities within the EU (Pillar I for AEGON UK), and local
        regulatory solvency measurements for non-EU entities.
        Specifically, required capital for the life insurance companies in
        the US is calculated as two times the upper end of the Company Action
        Level range (200%) as applied by the National Association of
        Insurance Commissioners in the US. The calculation of the IGD ratio
        excludes the available and required capital of the UK With-Profit
        funds. In the UK solvency surplus calculation the local regulator
        only allows the available capital number of the With-Profit funds
        included in overall local available capital to be equal to the
        amount of With-Profit funds' required capital.
    b)  The results in this release are unaudited.
    Currencies
    Income statement items: average rate 1 EUR = USD 1.3838
    (2009: USD 1.3023).
    Income statement items: average rate 1 EUR = GBP 0.8865
    (2009: GBP 0.9070).
    Balance sheet items: closing rate 1 EUR = USD 1.3479
    (2009: USD 1.3308; year-end 2009: USD 1.4406).
    Balance sheet items: closing rate 1 EUR = GBP 0.8898
    (2009: GBP 0.9308; year-end 2009: GBP 0.8881).
    ADDITIONAL INFORMATION

    The Hague, May 12, 2010
    Media conference call
    08:15 CET
    Audio webcast on www.aegon.com

    Analyst & investor conference call
    15:00 CET
    Audio webcast on www.aegon.com

    Call-in numbers (listen only):
    USA: +1 480 629 9822
    UK: + 44 208 515 2302
    NL: +31 20 796 5332

Supplements

AEGON's Q1 2010 Financial Supplement and Condensed Consolidated
Interim Financial Statements are available on www.aegon.com.

About AEGON

As an international life insurance, pension and investment company based
in The Hague, AEGON has businesses in over twenty markets in the Americas,
Europe and Asia. AEGON companies employ approximately 28,000 people
and have more than 40 million customers across the globe.

                           First quarter    Full year
    Key figures - EUR               2010         2009
    Underlying earnings
    before tax               488 million  1.2 billion
    New life sales           538 million  2.1 billion
    Gross deposits (excl.
    run-off)                 7.8 billion   28 billion
    Revenue generating
    investments
    (end of period)          388 billion  363 billion

Cautionary note regarding non-GAAP measures

This press release includes certain non-GAAP financial measures:
underlying earnings before tax and value of new business. The reconciliation
of underlying earnings before tax to the most comparable IFRS measure is
provided in Note 3 "Segment information" of our Condensed consolidated
interim financial statements. Value of new business is not based on IFRS,
which are used to report AEGON's quarterly statements and should not viewed
as a substitute for IFRS financial measures. AEGON believes that these
non-GAAP measures, together with the IFRS information, provide a meaningful
measure for the investment community to evaluate AEGON's business relative to
the businesses of our peers.

Local currencies and constant currency exchange rates

This press release contains certain information about our results and
financial condition in USD for the Americas and GBP for the United Kingdom,
because those businesses operate and are managed primarily in those
currencies. Certain comparative information presented on a constant currency
basis eliminates the effects of changes in currency exchange rates. None of
this information is a substitute for or superior to financial information
about us presented in EUR, which is the currency of our primary financial
statements.

Forward-looking statements

The statements contained in this press release that are not historical
facts are forward-looking statements as defined in the US Private Securities
Litigation Reform Act of 1995. The following are words that identify such
forward-looking statements: aim, believe, estimate, target, intend, may,
expect, anticipate, predict, project, counting on, plan, continue, want,
forecast, goal, should, would, is confident, will, and similar expressions as
they relate to our company. These statements are not guarantees of future
performance and involve risks, uncertainties and assumptions that are
difficult to predict. We undertake no obligation to publicly update or revise
any forward-looking statements. Readers are cautioned not to place undue
reliance on these forward-looking statements, which merely reflect company
expectations at the time of writing. Actual results may differ materially
from expectations conveyed in forward-looking statements due to changes
caused by various risks and uncertainties. Such risks and uncertainties
include but are not limited to the following:

- Changes in general economic conditions, particularly in the United
States
, the Netherlands and the United Kingdom;

- Changes in the performance of financial markets, including emerging
markets, such as with regard to:

- The frequency and severity of defaults by issuers in our fixed income
investment portfolios; and

- The effects of corporate bankruptcies and/or accounting restatements
on the financial markets and the resulting decline in the value of equity and
debt securities we hold;

- The frequency and severity of insured loss events;

- Changes affecting mortality, morbidity and other factors that may
impact the profitability of our insurance products;

- Changes affecting interest rate levels and continuing low or rapidly
changing interest rate levels;

- Changes affecting currency exchange rates, in particular the EUR/USD
and EUR/GBP exchange rates;

- Increasing levels of competition in the United States, the Netherlands,
the United Kingdom and emerging markets;

- Changes in laws and regulations, particularly those affecting our
operations, the products we sell, and the attractiveness of certain products
to our consumers;

- Regulatory changes relating to the insurance industry in the
jurisdictions in which we operate;

- Acts of God, acts of terrorism, acts of war and pandemics;

- Effects of deliberations of the European Commission regarding the aid
we received from the Dutch State in December 2008;

- Changes in the policies of central banks and/or governments;

- Lowering of one or more of our debt ratings issued by recognized rating
organizations and the adverse impact such action may have on our ability to
raise capital and on our liquidity and financial condition;

- Lowering of one or more of insurer financial strength ratings of our
insurance subsidiaries and the adverse impact such action may have on the
premium writings, policy retention, profitability of its insurance
subsidiaries and liquidity;

- The effect of the European Union's Solvency II requirements and other
regulations in other jurisdictions affecting the capital we are required to
maintain;

- Litigation or regulatory action that could require us to pay
significant damages or change the way we do business;

- Customer responsiveness to both new products and distribution channels;

- Competitive, legal, regulatory, or tax changes that affect the
distribution cost of or demand for our products;

- The impact of acquisitions and divestitures, restructurings, product
withdrawals and other unusual items, including our ability to integrate
acquisitions and to obtain the anticipated results and synergies from
acquisitions;

- Our failure to achieve anticipated levels of earnings or operational
efficiencies as well as other cost saving initiatives; and

- The impact our adoption of the International Financial Reporting
Standards may have on our reported financial results and financial condition.

Further details of potential risks and uncertainties affecting the
company are described in the company's filings with Euronext Amsterdam and
the US Securities and Exchange Commission, including the Annual Report on
Form 20-F. These forward-looking statements speak only as of the date of this
document. Except as required by any applicable law or regulation, the company
expressly disclaims any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statements contained herein to
reflect any change in the company's expectations with regard thereto or any
change in events, conditions or circumstances on which any such statement is
based.

    Contact information
    Media relations: Greg Tucker
    +31(0)70-344-8956
    gcc-ir@aegon.com

    Investor relations: Gerbrand Nijman
    +31(0)70-344-8305
    877-548-9668 - toll free USA only
    ir@aegon.com
    www.aegon.com

Contact information - Media relations: Greg Tucker, +31(0)70-344-8956, gcc-ir at aegon.com ; Investor relations: Gerbrand Nijman, +31(0)70-344-8305, 877-548-9668 - toll free USA only, ir at aegon.com

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