Aleksandr Orlov Unveils Meerkat Retirement Home in New Ad

Meerkat Billionaire Aleksandr Orlov's Latest Effort to Save Home Village from Cheap Car Insurance Threat

LONDON, January 20, 2011 - comparethemeerkat.com founder Aleksandr Orlov today unveils the second
instalment of his new advertising campaign, which explores the meerkat
village of Meerkovo. The new advert introduces meerkat fans to two new
villagers, Igor and Grigor, who are residents of the Silver Tail residential
home.

The latest ad is part of a wider campaign, launched on 1st January 2011,
where Aleksandr has turned documentary film maker to highlight the plight of
his village of Meerkovo. The villagers are suffering as people in the UK
continue to confuse his site with comparethemarket.com when looking for car
insurance quotes (www.comparethemarket.com/).

Since his introduction to audiences in January 2009, Aleksandr Orlov has
amassed a phenomenal following, with over 750,000 fans on Facebook and over
40,000 followers on Twitter. With the launch of the new series of adverts,
Aleksandr fans will have the chance to get to know a whole new collection of
meerkats throughout 2011.

For further press information, high res images or to discuss interview opportunities with Aleksandr please contact Adrian Chitty, Annie Tarling or Selen Morgan at Good Relations. Tel: +44(0)20-7861-2551 - Email: TeamMeerkat at goodrelations.co.uk