Alliance Films and Relativity Media Extend Output Deal Until August 2015

LIMITLESS and IMMORTALS to be Released in Canada and the UK in 2011

BEVERLY HILLS, California, February 4, 2011 - Alliance Films and Relativity Media, LLC today announced the details of
their renewed output deal which will run until August 2015. All of
Relativity's single picture business productions will continue to be handled
by Alliance Films in Canada and by Momentum Pictures in the UK. Alliance and
Momentum will also handle all pictures acquired by Relativity for
distribution in those territories.

The 2011 slate boasts the much-anticipated Limitless, with Bradley
Cooper, Abbie Cornish and Oscar(R)-winner Robert De Niro; and the mythical
action fantasy Immortals starring Henry Cavill, Stephen Dorff, Isabel Lucas,
Freida Pinto, Luke Evans, Kellan Lutz, with John Hurt and Mickey Rourke.

The extension follows the company's initial three year deal which was
signed in September 2008 and has generated films such as: Golden
Globe(R)-winner and seven-time Oscar(R)-nominee The Fighter starring Mark
Wahlberg, Christian Bale, Melissa Leo and Amy Adams; current release Season
of the Witch starring Nicolas Cage and Ron Perlman; the Lasse Hallstrom drama
Dear John starring Channing Tatum and Amanda Seyfried; and Brothers directed
by Jim Sheridan and starring Jake Gyllenhaal, Natalie Portman and Tobey
Maguire.

"Alliance and Momentum have been incredible partners on our past releases
and integral in our distribution efforts. We're honored to have such solid
partners on our team and collaborating with us," said Michael Joe, President
of Relativity Media.

Charles Layton, President of Alliance Films said, "The Relativity team
consists of great guys, partners and entrepreneurs. We look forward to
helping them build Relativity in the coming years."

Alliance Films currently has strategic partnerships, which include
exclusive distribution rights, with Focus Features, The Weinstein Company,
CBS Films and Newmarket Films in Canada, as well as ongoing relationships
with Summit, FilmNation Entertainment, Newmarket, Exclusive Media, IM Global,
Mandate, Wild Bunch, Constantin Films, EuropaCorp and Nu Image in all three
territories.

ABOUT ALLIANCE FILMS, INC

Alliance Films, Inc. is one of the top five international independent
filmed entertainment companies in the world. A leading multinational
distributor, co-financier and producer of filmed entertainment, its member
companies, Alliance Films and Alliance Vivafilm (Canada); Momentum Pictures
(UK) and Aurum Productions (Spain), offer integrated delivery of content in
all media.

On the production front, strategic partnerships include: a feature film
co-production and acquisitions deal with Italy's Medusa Film; a first-look
deal with Iain Canning and Emile Sherman's See-Saw Films, which yielded the
lauded feature The King's Speech; the production joint venture with IM
Global, Automatik run by Brian Kavanaugh-Jones; and a five-picture deal with
Paranormal Activity producers Oren Peli, Jason Blum and Steven Schneider with
upcoming titles that include Barry Levinson's The Bay and James Wan's
Insidious.

Alliance Films and Alliance Vivafilm have a dominant presence in Quebec,
maintaining numerous first-look deals with the most successful domestic
producers with titles including De pere en flic from Cinemaginaire which
delivered $10.8m box office in Quebec alone to become the highest ever
grossing Quebec title.

Current and upcoming films where Alliance Films has an equity position or
otherwise enabled projects to be financed include: The King's Speech, The
Woman in Black, Safe, Hobo with a Shotgun, Area 51, Weekender, Goon, The Moth
Diaries, Insidious and The Bay.

Current and upcoming theatrical releases include: The King's Speech
(Canada & UK), The Fighter (Canada & UK), Blue Valentine (Canada), Chalet
Girl (Canada & UK), Sofia Coppola's Somewhere (Canada), The Way Back (Canada
& Spain) and Red (Spain).

ABOUT RELATIVITY MEDIA, LLC

Relativity Media, LLC is a media and entertainment company that focuses
on creating, financing and distributing entertainment content and
intellectual property across multiple platforms, as well as making strategic
partnerships with, and opportunistic investments in, media and
entertainment-related companies and assets. Relativity owns and operates
Rogue, a company that specializes in the production and distribution of films
targeted to the 13-25 year old audience. Building upon its foundation of
financing and producing films, Relativity has grown to include music, sports
and television divisions and the next-generation social network iamrogue.com.
Relativity also owns and operates RelativityREAL, Relativity's television
arm, which has become one of the leading suppliers of reality television with
more than 20 shows in episodic or pilot.

To date, Relativity has committed to, produced and/or financed more than
200 studio-quality motion pictures through 2014. Released films have
accumulated more than $15.0 billion in worldwide box office revenue.
Relativity's recent films include Salt, Despicable Me, Grown Ups, Charlie St.
Cloud, Dear John, It's Complicated, Zombieland, Couples Retreat, Get Him to
the Greek, Robin Hood, and, most recently, The Fighter, Little Fockers,
Season of the Witch and The Social Network. Upcoming films for Relativity
include James Cameron's Sanctum in 3D, Limitless, Take Me Home Tonight,
Immortals, Battle: Los Angeles and Cowboys & Aliens. 33 of the company's
films have opened at No. 1 at the box office. Relativity films have earned 60
Oscar(R) nominations, including nods for Nine, A Serious Man, Frost/Nixon,
Atonement, American Gangster and 3:10 to Yuma. 53 of Relativity's films have
each generated more than $100 million in worldwide box-office receipts.

Adam Keen, +1-310-724-7720, or Emmy Chang, +1-310-724-7725, both of Relativity Media; or Dana Archer of DDA PR, +1-310-205-4868