Aloft Abu Dhabi Wins AHIC's Best New Hotel Award

ABU DHABI, UAE, May 4, 2011 - Aloft Abu Dhabi (www.aloftabudhabi.com/), the new twist
in travel and the only lifestyle hotel in Abu Dhabi, has received "Best New
Hotel" award during the Arabian Hotel Investment Conference (AHIC) for
innovation in design.

The Arabian Hotel Investment Conference (AHIC) is the region's
leading forum that brings together the key decision makers from the hotel
investment industry and this year, it has taken the opportunity to showcase
the efforts and innovations behind some of the most exciting hotel
developments in the Middle East.

Stephan Vanden Auweele, General Manager of Aloft Abu Dhabi,
commented on the award saying: "It is a privilege to have been recognized by
AHIC for our achievements as Best New Hotel. Today's savvy, design-conscious
consumers understand that great style can be both accessible and affordable.
The Aloft guests' experience is next-generation, seamless and accessible and
this award is encouraging all of us to provide our guests with this unique
experience and everlasting memories."

Sanjay Tanna, Business Development Director of ADNEC
(www.adnec.ae/), added: "We are extremely pleased with the award; the
fact that Aloft was selected among many other 'more recognised' brands
underscores ADNEC's strong commitment to innovation and industry leadership.
Our philosophy as a hotel owner is simple - the needs of all our guests and
visitors have to come first and we aim for a satisfaction score of 100%."

A vision of W Hotels, Aloft Hotels offer atmospheric public
spaces designed to draw guests from their hotel rooms to socialize and make
acquaintances. Guests can read the paper, work on their laptops using free
Wi-Fi or play a game of pool. Aloft gives guests urban flair, convenience and
a vibrant social atmosphere. The Aloft brand is one of the fastest growing
hotel brands in the world. Aloft Abu Dhabi, which opened in October 2009, was
the first Aloft Hotel to open in the Middle East. The Aloft Brussels Schuman
followed in September 2010 as the first Aloft Hotel in Europe and with many
more hotels in the pipeline with focus on the Middle East, Europe and Asia
Pacific, the Aloft London ExCeL is planned to open in November 2011.

Aloft Abu Dhabi is owned by the Abu Dhabi National Exhibitions
Company (ADNEC), a strategic international venue development and management
company. ADNEC's venue portfolio includes - the Abu Dhabi National Exhibition
Centre, and ExCeL London, the UK capital's largest exhibition and conference
venue. The success of the Aloft Abu Dhabi, inter-connected with ADNEC has led
to the establishment of the Aloft London ExCeL, which is connected to ExCeL.

About Aloft Hotels

Created to shake up the staid, traditional select service
segment of the hotel industry, Aloft delivers urban-influenced, open and
vibrant design and a social guest experience at an affordable price point. In
the same way that W Hotels broke through the clutter of conformity in the
upscale hotel arena a decade ago, Aloft is shaking up the industry for the
next generation of traveler. Starwood recognized opportunity in the select
serve market for reinvention and innovation and selected world renowned
design and architecture firm Rockwell Group to collaborate on the new hotel
concept. Aloft hotels are geared toward savvy, design-conscious consumers who
grew up with the democratization of design. Aloft hotels are wired for the
future and an aggressive growth plan is in place with close to 50 properties
set to open by the end of this year from Baltimore and Dallas to Beijing and
everywhere in between. www.alofthotels.com

For all media enquiries regarding Aloft Abu Dhabi please contact:

    Soraya Agha
    Public Relations Manager
    Aloft Abu Dhabi
    Tel: +971(0)2-654-5077
    Email: soraya.agha@alofthotels.com
    www.aloftabudhabi.com

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