Tripadvisor Unveils The World's Best Destinations

By Tripadvisor, PRNE
Monday, May 2, 2011

London Shines in Olympic Lead up, but Loses out to Paris and Rome

LONDON, May 3, 2011 - TripAdvisor(R), the world's largest travel site*, today
unveils the winners of its 2011 Travellers' Choice Destination Awards,
honouring the top destinations in the UK, Europe and the world. Unlike any
other awards, TripAdvisor's Travellers' Choice awards are based on the
experiences of millions of travellers from around the world.

It's good news for London as the capital prepares for the 2012
Olympics - travellers from across the globe have crowned it the UK's best
destination. The English capital also placed well in the World and European
categories - coming eighth and third respectively - but was nevertheless
beaten by European rivals Paris and Rome.

Edinburgh and Bath placed second and third respectively in the
UK category, while Cape Town took the top spot overall, followed by Sydney
and Peru's Machu Picchu. Paris and Rome were winner and runner up in the
European category.

"These awards honour the world's best destinations as decided
by those judges that really matter - travellers themselves," commented Emma
, TripAdvisor spokesperson. "Tourism is vital to the UK economy so
it's encouraging to see London and Edinburgh both highly recognised as
Europe's best destinations."

London shines in Olympic lead up

With just 14 months to go, the capital appears on course for a
successful London 2012. News of London being voted the UK's number one,
Europe's third and the world's eighth best destination according to millions
of travellers is sure to be welcomed.

"This is especially meaningful as so much time and effort has
gone into preparing the city for London 2012 and hopefully we'll sneak ahead
of Paris and Rome before the games kick off," continued TripAdvisor's Emma

Top marks for Cape Town

South Africa's tourism hot spot, Cape Town, has won the
accolade of world's best destination, followed by Sydney and Machu Picchu in

"Cape Town is clearly the destination to beat," commented Emma
, TripAdvisor spokesperson. "With beautiful scenery, great wine and
gorgeous weather, it's easy to see why Cape Town, which also played host to
last year's World Cup, has topped this year's list."

    The UK's top 25          Europe's top 10     World's top 10

    1.  London               1.  Paris           1.  Cape Town, South Africa
    2.  Edinburgh            2.  Rome            2.  Sydney, Australia
    3.  Bath                 3.  London          3.  Machu Picchu, Peru
    4.  Cambridge            4.  Barcelona       4.  Paris, France
    5.  Oxford               5.  Prague          5.  Rio de Janeiro, Brazil
    6.  Stratford-upon-Avon  6.  Venice          6.  New York City, USA
    7.  York                 7.  St. Petersburg  7.  Rome, Italy
    8.  Inverness            8.  Florence        8.  London, UK
    9.  St. Andrews          9.  Edinburgh       9.  Barcelona, Spain
    10. Liverpool            10. Istanbul        10. Hong Kong
    11. Glasgow
    12. Brighton
    13. Belfast
    14. Canterbury
    15. Manchester
    16. St Ives
    17. Cardiff
    18. Windermere
    19. Newcastle upon Tyne
    20. Aberdeen
    21. Windsor
    22. Bournemouth
    23. Salisbury
    24. Chester
    25. Oban

For the complete 2011 Travellers' Choice Destinations list, go to: (please note this link will not be live
until Tuesday 2nd May)

Notes to Editors

TripAdvisor Travellers' Choice Destination award winners were determined
based on travellers' favourite and most visited destinations, as pinned on
travel maps found on TripAdvisor and on TripAdvisor's Facebook app "Cities
I've Visited".

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travellers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travellers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 45 million reviews and opinions. The sites operate in 29 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travellers, and Vacation Rentals, which helps
property managers and individual home owners list their properties and
showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010.
TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor, Travellers' Choice and the TripAdvisor logo are trademarks
or registered trademarks of TripAdvisor LLC in the U.S. and/or other
countries. Other logos or product and company names mentioned herein may be
the property of their respective owners.

(c)2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes:,,,,,,,,,,,,,,, and

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August

**** TripAdvisor sites operate in 29 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,,,,, and

Laurel Greatrix, UK Media Relations Consultant, 7 Soho Square, London W1D 3QB, Office: +44(0)203-194-2150

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