American Greetings Announces Third Quarter Earnings

By American Greetings Corporation, PRNE
Tuesday, December 21, 2010

CLEVELAND, December 22, 2010 - American Greetings Corporation (NYSE: AM) today announced its results for
the third fiscal quarter ended November 26, 2010.

Third Quarter Results

For the third quarter of fiscal 2011, the Company reported total revenue
of $430.1 million, pre-tax income of $51.5 million, and net income of $32.2
million
or 78 cents per share (all per-share amounts assume dilution).
Compared to the prior year, revenue was down approximately $10.0 million.
Approximately $8.6 million of the revenue decline was a result of the party
goods transaction that occurred in December 2009. Holding aside the effect of
the party goods transaction, revenue declined about $1.4 million.

For the third quarter of fiscal 2010, the Company reported total revenue
of $440.2 million, pre-tax income of $38.1 million, and net income of $29.7
million
or 75 cents per share. Included within these results were pre-tax
costs related to the wind down of the Mexican operations of $5.9 million
(after-tax of approximately $5.7 million) or approximately 14 cents per share
as well as incremental variable compensation expense of approximately $12.1
million
(after-tax of approximately $7.4 million) or approximately 19 cents
during the quarter.

Management Comments and Outlook

Chief Executive Officer Zev Weiss said, "I am pleased with our overall
performance in the third fiscal quarter. We have managed to continuously
develop new and innovative products while tightly managing expenses, which
has resulted in solid earnings for the quarter. During the fourth fiscal
quarter, we will face the traditional risk of Christmas and Valentines Day
holidays, and this year we face the additional uncertainty of the pace of the
economic recovery, which makes consumer buying patterns more difficult to
predict. However, we believe our refined business portfolio, along with the
changes we have made to our capital structure over the last several years,
position the Company well for the opportunities and challenges ahead. We
expect to at least meet our projected cash flow from operations minus capital
expenditures goal of $125 million with upside to this estimate based on
further improvements to the balance sheet and lower than anticipated capital
expenditures."

Previously, for fiscal year 2011, the Company projected cash flow from
operating activities of about $165 million and capital expenditures of
approximately $40 million resulting in cash flow from operating activities
minus capital expenditures of approximately $125 million.

Conference Call on the Web

American Greetings will broadcast its conference call live on the
Internet at 9:00 a.m. Eastern time today. The conference call will be
accessible through the Investor Relations section of the American Greetings
Web site at investors.americangreetings.com. A replay of the call will
be available on the site.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has
been a creator and manufacturer of innovative social expression products that
assist consumers in enhancing their relationships. The Company's major
greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled
Paper Greetings and Papyrus, and other paper product offerings include
DesignWare party goods and American Greetings and Plus Mark gift-wrap and
boxed cards. American Greetings also has one of the largest collections of
electronic greetings on the Web, including cards available at
AmericanGreetings.com through AG Interactive, Inc. (the Company's online
division). AG Interactive also offers digital photo sharing and personal
publishing at PhotoWorks.com and Webshots.com and provides a one-stop source
for online graphics and animations at Kiwee.com. In addition to its product
lines, American Greetings also creates and licenses popular character brands
through the American Greetings Properties group. Headquartered in Cleveland,
Ohio
, American Greetings generates annual revenue of approximately $1.6
billion
, and its products can be found in retail outlets worldwide. For more
information on the Company, visit corporate.americangreetings.com.

Non-GAAP Measures

Certain revenue, after-tax, earnings per share, and liquidity amounts
included in this release may be considered non-GAAP measures under the
Securities and Exchange Commission's Regulation G. The after-tax amounts were
calculated based on the Company's statutory tax rate of approximately 38.9%
for U.S. based items and the appropriate statutory rates for international
jurisdictions. Management believes that providing adjusted revenue
information is useful to investors as it explains the impact of the party
goods transaction on the Company's total revenue. In addition, Management
believes that providing after-tax and earnings per share information is
useful to investors in analyzing the Company's results and that cash flow
from operating activities minus capital expenditures provides a liquidity
measure useful to investors in analyzing the cash generation of the Company.

Factors That May Affect Future Results

Certain statements in this release, including those under Management
Comments and Outlook, may constitute forward-looking statements within the
meaning of the Federal securities laws. These statements can be identified by
the fact that they do not relate strictly to historic or current facts. They
use such words as, "anticipate," "estimate," "expect," "project," "intend,"
"plan," "believe," and other words and terms of similar meaning in connection
with any discussion of future operating or financial performance. These
forward-looking statements are based on currently available information, but
are subject to a variety of uncertainties, unknown risks and other factors
concerning the Company's operations and business environment, which are
difficult to predict and may be beyond the control of the Company. Important
factors that could cause actual results to differ materially from those
suggested by these forward-looking statements, and that could adversely
affect the Company's future financial performance, include, but are not
limited to, the following:

- a weak retail environment and general economic conditions;

- competitive terms of sale offered to customers;

- the Company's successful transition of the Retail Operations segment to
its buyer, Schurman Fine Papers, and Schurman Fine Papers' ability to
successfully operate its retail operations and satisfy its obligations to the
Company;

- retail consolidations, acquisitions and bankruptcies, including the
possibility of resulting adverse changes to retail contract terms;

- the ability to achieve the desired benefits associated with the
Company's cost reduction efforts;

- the timing and impact of converting customers to a scan-based trading
model;

- the Company's ability to successfully integrate both Recycled Paper
Greetings and Papyrus;

- the ability to achieve both the desired benefits from the transaction
with Amscan as well as ensuring a seamless transition for affected retail
customers and consumers;

- the ability to successfully implement, or achieve the desired benefits
associated with, any information systems refresh the Company may implement;

- the timing and impact of investments in new retail or product
strategies as well as new product introductions and achieving the desired
benefits from those investments;

- consumer acceptance of products as priced and marketed;

- the impact of technology on core product sales;

- escalation in the cost of providing employee health care;

- the Company's ability to achieve the desired accretive effect from any
share repurchase programs;

- the Company's ability to comply with its debt covenants;

- fluctuations in the value of currencies in major areas where the
Company operates, including the U.S. Dollar, Euro, U.K. Pound Sterling, and
Canadian Dollar; and

- the outcome of any legal claims known or unknown.

Risks pertaining specifically to AG Interactive include the viability of
online advertising, subscriptions as revenue generators, and the ability to
adapt to rapidly changing social media and the digital photo sharing space.

In addition, this release contains time-sensitive information that
reflects management's best analysis as of the date of this release. American
Greetings does not undertake any obligation to publicly update or revise any
forward-looking statements to reflect future events, information or
circumstances that arise after the date of this release. Further information
concerning issues that could materially affect financial performance related
to forward-looking statements can be found in the Company's periodic filings
with the Securities and Exchange Commission, including the "Risk Factors"
section of the Company's Annual Report on Form 10-K.

                            AMERICAN GREETINGS CORPORATION
                    THIRD QUARTER CONSOLIDATED STATEMENT OF INCOME
                         FISCAL YEAR ENDING FEBRUARY 28, 2011

            (In thousands of dollars except share and per share amounts)

                                         (Unaudited)
                         Three Months Ended     Nine Months Ended
                         ------------------     -----------------
                           November     November    November    November
                                 26,          27,         26,         27,
                               2010         2009        2010        2009
                               ----         ----        ----        ----

    Net sales              $421,990     $431,512  $1,147,434  $1,189,428
    Other revenue             8,148        8,654      21,831      20,010
                              -----        -----      ------      ------
    Total revenue           430,138      440,166   1,169,265   1,209,438

    Material, labor and
     other production
     costs                  199,177      204,997     502,903     525,414
    Selling,
     distribution and
     marketing expenses     117,314      124,167     347,183     373,915
    Administrative and
     general expenses        58,725       69,233     186,950     180,867
    Other operating
     (income) expense -
     net                     (1,048)        (575)     (2,578)     25,801
                             ------         ----      ------      ------

    Operating income         55,970       42,344     134,807     103,441

    Interest expense          6,221        6,331      19,141      19,989
    Interest income            (176)        (299)       (586)     (1,564)
    Other non-operating
     income - net            (1,618)      (1,827)     (3,321)     (4,160)
                             ------       ------      ------      ------

    Income before income
     tax expense             51,543       38,139     119,573      89,176
    Income tax expense       19,380        8,444      48,039      26,398
                             ------        -----      ------      ------

    Net income              $32,163      $29,695     $71,534     $62,778
                            =======      =======     =======     =======

    Earnings per share -
     basic                    $0.80        $0.75       $1.79       $1.59

    Earnings per share -
     assuming dilution        $0.78        $0.75       $1.75       $1.59

    Average number of
     common shares
     outstanding         40,071,916   39,391,399  39,912,378  39,469,293

    Average number of
     common shares
     outstanding -
     assuming dilution   40,985,909   39,755,233  40,911,964  39,495,247

    Dividends declared
     per share                $0.14        $0.12       $0.42       $0.24
                        AMERICAN GREETINGS CORPORATION
          THIRD QUARTER CONSOLIDATED STATEMENT OF FINANCIAL POSITION
                     FISCAL YEAR ENDING FEBRUARY 28, 2011

                          (In thousands of dollars)

                                                            (Unaudited)
                                                            -----------
                                                       November    November
                                                             26,         27,
                                                            2010        2009
                                                            ----        ----

    ASSETS
    CURRENT ASSETS
      Cash and cash equivalents                          $93,899     $50,563
      Trade accounts receivable, net                     206,286     208,964
      Inventories                                        181,511     168,103
      Deferred and refundable income taxes                70,847      59,791
      Assets held for sale                                12,325      21,931
      Prepaid expenses and other                         127,598     151,842
                                                         -------     -------
        Total current assets                             692,466     661,194

    GOODWILL                                              31,686      38,177
    OTHER ASSETS                                         403,815     349,284
    DEFERRED AND REFUNDABLE INCOME TAXES                 146,767     173,847

    Property, plant and equipment - at cost              851,636     860,670
    Less accumulated depreciation                        614,894     602,863
                                                         -------     -------
    PROPERTY, PLANT AND EQUIPMENT - NET                  236,742     257,807
                                                         -------     -------
                                                      $1,511,476  $1,480,309
                                                      ==========  ==========

    LIABILITIES AND SHAREHOLDERS' EQUITY
    CURRENT LIABILITIES
      Debt due within one year                                $-      $1,000
      Accounts payable                                    97,899      86,835
      Accrued liabilities                                 80,744      91,469
      Accrued compensation and benefits                   59,128      74,770
      Income taxes payable                                39,593      10,479
      Other current liabilities                           86,419      87,221
                                                          ------      ------
        Total current liabilities                        363,783     351,774

    LONG-TERM DEBT                                       232,078     355,974
    OTHER LIABILITIES                                    173,017     129,517
    DEFERRED INCOME TAXES AND  NONCURRENT INCOME TAXES
     PAYABLE                                              32,824      31,633

    SHAREHOLDERS' EQUITY
      Common shares - Class A                             37,199      36,111
      Common shares - Class B                              2,905       3,232
      Capital in excess of par value                     486,399     456,478
      Treasury stock                                    (952,183)   (946,569)
      Accumulated other comprehensive loss               (27,114)    (35,824)
      Retained earnings                                1,162,568   1,097,983
                                                       ---------   ---------
        Total shareholders' equity                       709,774     611,411
                                                         -------     -------
                                                      $1,511,476  $1,480,309
                                                      ==========  ==========
               AMERICAN GREETINGS CORPORATION
     THIRD QUARTER CONSOLIDATED STATEMENT OF CASH FLOWS
            FISCAL YEAR ENDING FEBRUARY 28, 2011
                  (In thousands of dollars)

                                                  (Unaudited)
                                               Nine Months Ended
                                               -----------------
                                            November        November
                                                  26,             27,
                                                 2010            2009
                                                 ----            ----

    OPERATING ACTIVITIES:
      Net income                              $71,534         $62,778
      Adjustments to reconcile net
       income to cash flows from
       operating activities:
        Net (gain) loss on dispositions          (254)         27,671
        Net (gain) loss on disposal of
         fixed assets                          (1,599)            163
        Depreciation and intangible
         assets amortization                   30,336          34,121
        Deferred income taxes                   3,957          20,133
        Other non-cash charges                 12,351           7,096
        Changes in operating assets and
         liabilities, net of acquisitions
         and dispositions:
          Trade accounts receivable           (71,336)       (124,205)
          Inventories                         (16,461)         16,651
          Other current assets                   (694)         16,927
          Income taxes                         36,187          17,711
          Deferred costs - net                 19,365           1,904
          Accounts payable and other
           liabilities                        (31,541)        (10,636)
          Other - net                           5,896           3,886
                                                -----           -----
        Total Cash Flows From Operating
         Activities                            57,741          74,200

    INVESTING ACTIVITIES:
      Property, plant and equipment
       additions                              (19,660)        (21,368)
      Cash payments for business
       acquisitions, net of cash
       acquired                                     -         (19,300)
      Proceeds from sale of fixed
       assets                                   3,835             886
      Proceeds from escrow related to
       party goods transaction                 25,151               -
      Other - net                                   -           4,713
                                                  ---           -----
        Total Cash Flows From Investing
         Activities                             9,326         (35,069)

    FINANCING ACTIVITIES:
      Net decrease in long-term debt          (98,250)        (34,600)
      Net decrease in short-term debt          (1,000)              -
      Sale of stock under benefit plans        19,831           3,683
      Purchase of treasury shares             (13,439)        (11,826)
      Dividends to shareholders               (16,737)        (14,327)
      Debt issuance costs                      (3,178)              -
                                               ------             ---
        Total Cash Flows From Financing
         Activities                          (112,773)        (57,070)

    EFFECT OF EXCHANGE RATE CHANGES
     ON CASH                                    1,656           8,286
                                                -----           -----

    DECREASE IN CASH AND CASH
     EQUIVALENTS                              (44,050)         (9,653)

        Cash and Cash Equivalents at
         Beginning of Year                    137,949          60,216
                                              -------          ------
        Cash and Cash Equivalents at End
         of Period                            $93,899         $50,563
                                              =======         =======
                 AMERICAN GREETINGS CORPORATION
         THIRD QUARTER CONSOLIDATED SEGMENT DISCLOSURES
              FISCAL YEAR ENDING FEBRUARY 28, 2011
                    (In thousands of dollars)

                                     (Unaudited)
                      Three Months Ended    Nine Months Ended
                      ------------------    -----------------
                       November      November    November    November
                             26,           27,         26,         27,
                           2010          2009        2010        2009
                           ----          ----        ----        ----
    Total Revenue:
    North American
     Social
      Expression
       Products        $312,773      $329,869    $865,664    $920,568
    Intersegment
     items                    -             -           -      (5,104)
    Exchange rate
     adjustment           4,748         2,761      12,324       5,174
                          -----         -----      ------       -----
    Net                 317,521       332,630     877,988     920,638

    International
     Social
      Expression
       Products          77,601        73,972     190,364     184,613
    Exchange rate
     adjustment           2,502         2,736       2,048       1,597
                          -----         -----       -----       -----
    Net                  80,103        76,708     192,412     186,210

    Retail Operations         -             -           -      11,727
    Exchange rate
     adjustment               -             -           -         112
                            ---           ---         ---         ---
    Net                       -             -           -      11,839

    AG Interactive       19,234        19,393      56,160      56,743
    Exchange rate
     adjustment              (1)           84        (206)         76
                            ---           ---        ----         ---
    Net                  19,233        19,477      55,954      56,819

    Non-reportable
     segments            13,281        11,185      42,911      33,546

    Unallocated               -           166           -         386

                       $430,138      $440,166  $1,169,265  $1,209,438
                       ========      ========  ==========  ==========

    Segment Earnings
     (Loss):
    North American
     Social
      Expression
       Products         $54,277       $46,675    $155,997    $167,441
    Intersegment
     items                    -             -           -      (3,511)
    Exchange rate
     adjustment           2,218         1,246       5,661       2,318
                          -----         -----       -----       -----
    Net                  56,495        47,921     161,658     166,248

    International
     Social
      Expression
       Products          10,001         9,404      14,196      12,227
    Exchange rate
     adjustment             (19)          154         (55)        (15)
                            ---           ---         ---         ---
    Net                   9,982         9,558      14,141      12,212

    Retail Operations         -             -           -     (34,830)
    Exchange rate
     adjustment               -             -           -        (285)
                            ---           ---         ---        ----
    Net                       -             -           -     (35,115)

    AG Interactive        5,134         1,510      10,553       5,209
    Exchange rate
     adjustment               1            61        (160)          7
                            ---           ---        ----         ---
    Net                   5,135         1,571      10,393       5,216

    Non-reportable
     segments             1,438         1,634       6,907       1,872

    Unallocated         (21,761)      (22,507)    (73,924)    (61,550)
    Exchange rate
     adjustment             254           (38)        398         293
    Net                 (21,507)      (22,545)    (73,526)    (61,257)

                        $51,543       $38,139    $119,573     $89,176
                        =======       =======    ========     =======

Gregory M. Steinberg, Treasurer and Executive Director of Investor Relations, American Greetings Corporation, +1-216-252-4864, investor.relations at amgreetings.com

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