Anytime Fitness Expanding Into Europe

Master Franchisee Deal Reached for the UK and Ireland

ST. PAUL, Minnesota, April 29, 2010 - Anytime Fitness, the fastest-growing fitness club chain in the world, is
showing no signs of slowing down. After opening more than 300 new clubs in
the U.S. each of the past two years, the worldwide leader in neighborhood
fitness clubs is expanding once again - this time across the Atlantic Ocean
into the United Kingdom and Ireland.

"This is groundbreaking news for Anytime Fitness and it represents an
important first step in our European expansion strategy," said John Kersh, VP
of International Development for Anytime Fitness.

In addition to its 1,250 U.S. gyms, Anytime Fitness also has nearly 100
clubs now open in Canada, Australia, New Zealand, Mexico and India. The
attainment of a master franchisee agreement for the UK and Ireland, combined
with other pending international deals, means that Anytime Fitness could
realistically open its 2000th club by the end of next year.

"With nearly a million loyal members, and hundreds of satisfied
franchisees, we know that our business model will work in virtually any
market," said Chuck Runyon, Anytime Fitness CEO and co-founder. "Convenience,
affordability and a friendly club atmosphere are what our customers want –
and what we deliver."

The master franchisee group for the UK and Ireland includes several
individuals with extensive experience in the international fitness industry.
The consortium is led by Justin McDonell, the Anytime Fitness master
franchisee for Australia and New Zealand, and Andy Thompson, an independent
retail planning consultant who founded and served as Managing Director for
GeoBusiness Solutions in 2000 (acquired by Pitney Bowes in 2005).

"We hope to open the first Anytime Fitness club in the UK by the end of
this summer," Thompson said. "We are currently looking at sites in the
Greater London area, the South East and also the South West of England. Our
plan is to have 50 clubs operational by end of 2012."

Specific club locations include suburban markets near larger cities and
smaller towns where the market for an Anytime Fitness club exists but where
no health clubs are currently located.

"We will not be making any significant changes to the Anytime Fitness
model as it currently exists in the U.S., Australia and New Zealand," said
McDonell. "We believe the opportunity exists for smaller, neighborhood clubs
in the UK and Ireland, providing greater convenience and high service
standards, which will appeal to existing club users in those markets and also
will encourage new customers to participate."

"We want to create opportunities for individual franchisees to invest in
a proven franchise system," adds Thompson.

Membership fees at the UK clubs will likely be 25 - 35 pounds Sterling
per month. Similar to Anytime Fitness clubs in the U.S., the gyms in the UK
and Ireland will be approximately 4,000 square feet, feature a wide variety
of cardio equipment and strength training machines, and be accessible to
members 24 hours a day.

About Anytime Fitness

Founded in 2002, Anytime Fitness provides nearly 1,000,000 members with
convenient and affordable fitness options at more than 1,300 friendly,
well-maintained facilities featuring top-quality exercise equipment. Members
who join one Anytime Fitness club can use any of the other clubs at no
additional charge. State-of-the-art security and surveillance systems ensure
member safety even during unstaffed hours. For more information about Anytime
Fitness, or to find the club nearest you, visit
www.anytimefitness.com.

Mark Daly, National Media Director of Anytime Fitness, +1-651-438-5008, mark.daly at anytimefitness.com