Attensity's Social Media Monitoring and Analytics Application Available Today for the European Market

Coverage of Multi-Lingual Social Media Content Strongest in the Market Bringing the "Open Enterprise" to Customer Service Interactions

PALO ALTO, California and KAISERSLAUTERN, Germany, May 18, 2010 - Attensity(TM) Group, the leader in business user applications
that generate value from unstructured data, today announced immediate
availability of its Social Media Monitoring and Analytics application,
Attensity360, for the European market. The product is offered as a
stand-alone social media monitoring and analytics solution, as well as a
supplement to the award-winning Attensity Service Suite.

Attensity360 provides a world-class "listening post" that
covers over 70 million sources across 17 languages including German, French,
Spanish and Italian and a self-service social media analytics application for
analyzing customer conversations, sentiment and issues online. Attensity360
is available today for distribution into the European market and will be sold
directly by the Attensity sales team and its partners who sell directly to
top organizations across the European continent.

The Attensity Service Suite provides a dynamic solution
package for all service-related activities including self-service, guided
service and multi-channel response management. With the addition of
Attensity360, users can track product and service related customer
discussions that take place online and use that information to improve the
service process across channels including email, voice, chat, web, text, fax,
social channels and more.

With the strongest coverage in the market, Attensity360
provides users with access to insights hidden in customer conversations that
take place in social media every-day. Coverage includes global sites that
contain content in multiple languages like Twitter and Facebook, as well as
global forums and localized content specific to markets in Europe.

"We are happy to offer our market leading social media
monitoring and analysis application, Attensity360 to the European market",
said Harald Zapp, Managing Director and Senior Vice President Business
Development and Corporate Strategy of Attensity Europe GmbH. "Our strong
sales and services team, located across Europe has already been working with
our customers to leverage and analyze their unstructured data to greatly
enhance their ability to better serve customers. By adding content from the
ever-growing online channel we enable our customers to gain an even greater
competitive advantage."

Attensity360 helps organizations track everything from
customer and brand sentiment, to specific issues and opportunities for sales,
service and marketing opportunities. To demonstrate some of the types of
things Attensity360 can follow - we are going to be tracking an exciting
topic for Europeans, the 2010 FIFA World Cup in South Africa(TM). An analysis
today shows that excitement about the upcoming event is continually rising
with social media users. While the number of positive comments were below
10,000 postings per week at the beginning of March 2010, they now range up to
40,000 positive comments per week. The amount of negative sentiment remains
constant at approximately 5,000 posts per week. Michael Ballack's injury
(German team captain) is currently cause for extremely lively and emotional
discussions. In the coming weeks, Attensity will extensively analyze
sentiment around the soccer teams playing in the 2010 FIFA World Cup South
Africa(TM) and comment about the most promising teams to win the
Championship. You can find more insights about this and other analysis we do
to show off our product on our blog: blog.attensity.com/

"Attensity360 complements our portfolio of breakthrough
software leveraging vast amounts of information contained in unstructured
formats with detailed findings and trends hidden in the world of the
'Semantic Web'", states Dr. Stefan Wess, Managing Director Attensity Europe
GmbH. "We define innovation by anticipating customers' interests and business
needs and acting accordingly. Attensity360 enables us to deliver strong
capabilities in the fastest growing source of unstructured data in the world
- the social web."

About Attensity Group

Attensity Group provides software applications based on Web
3.0 semantic technologies to find, understand, and use information trapped in
unstructured text to drive critical decision-making. The comprehensive suite
of applications address collective intelligence in social media and forums;
the voice of the customer in surveys and emails; customer response
management; e-services; research and discovery; risk and compliance; and
intelligence analysis. With more than 500 installations worldwide,
Attensity's award-winning software is used by large government agencies and
such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal
Bank of Canada, Travelocity and Vodafone. Organizations are better able to
track trends, identify patterns, detect anomalies, reduce threats, and seize
opportunities to improve customer satisfaction and retention. The Service &
Support Professionals Association (SSPA) has honored Attensity with its
Recognized Innovator Award. More information is at blog.attensity.com/
, twitter.com/attensity and www.facebook.com/attensity.

    Press Contacts Attensity Europe GmbH:

    Martina Tomaschowski,
    Attensity Europe GmbH,
    Europaallee 10,
    67657 Kaiserslautern,
    Germany,
    Phone: +49-631-303-5503,
    Mobile: +49-170-233-7849,
    Email: martina.tomaschowski@attensity.com .

    Thomas Huber,
    semanticom GmbH,
    Reinhardtstr. 41,
    10117 Berlin,
    Germany,
    Phone: +49-30-275-80-81-11,
    Mobile: +49-151-14-96-58-10,
    Email: Thomas.Huber@semanticom.eu .

Press Contacts Attensity Europe GmbH: Martina Tomaschowski, Attensity Europe GmbH, Europaallee 10, 67657 Kaiserslautern, Germany, Phone: +49-631-303-5503, Mobile: +49-170-233-7849, Email: martina.tomaschowski at attensity.com . Thomas Huber, semanticom GmbH, Reinhardtstr. 41, 10117 Berlin, Germany, Phone: +49-30-275-80-81-11, Mobile: +49-151-14-96-58-10, Email: Thomas.Huber at semanticom.eu .