Australian Associated Press and KnowledgeView Conclude Deal to Cater for Excellence in News Mobile and Tablet Publishing in Australia

LONDON, March 28, 2011 - The Australian Associated Press (AAP) and KnowledgeView have raised the
bar of the mobile technology industry in the region and worldwide when they
concluded in December 2011 a wide-ranging agreement to co-develop and offer
to the Australian publishing market advanced mobile, iPhone and iPad
applications based on the 'Publish live mobile' technology from
KnowledgeView.

AAP, considered to be the most reliable reference in Oceania for news
sources that "brings the world to Australians [...] and takes the story of
Australia to the world," has chosen KnowledgeView's technologies after
thorough research to bring its subscribers the most advanced interactive
offering in mobile devices news services to keep them up-to-date round the
clock, using their preferred means of communication wherever and whenever.

Owned by Farfax Media, News Limited and other newspapers, AAP will be
hosting, developing and supporting KnowledgeView's solutions for Web-Mobile,
iPhone, and iPad. KnowledgeView's mobility products will be marketed to about
300 national, regional and community newspapers in Australia. This is a
significant and well-earned breakthrough to AAP and KnowledgeView, thanks to
the advanced video technology on the Web mobile, the e-reader and the
off-line browsing capabilities the Publish live mobile technology offers.

"Signing a significant deal with a prestigious news organization such as
AAP is a major milestone to KnowledgeView. Being shortlisted to provide the
main Australian titles with mobile products' advanced technology ensures the
high-calibre standards we praise ourselves to adopt and the vision driving us
forward. KnowledgeView is putting significant invest-ment into mobile and
tablet/e-readers devices technology and we are glad to work with AAP on
solutions that provide additional revenues and extended reach for
publishers," Dr. Ali Al Assam, Managing Director, KnowledgeView, commented.

The mobile products technologies enjoy a set of combined features such as
the offline-browsing, breaking news and channel viewing, e-reader
capabilities, sharing options, advanced search for tagged items and robust
back-end connected to the editors newsroom.

"The KnowledgeView technology is a perfect fit for AAP," CEO, Bruce
Davidson said.

"It was installed in a matter of weeks, and we had a sample newspaper on
an iPad ready for marketing virtually immediately. I was very im-pressed with
the level of service and support from KnowledgeView and look forward to
working closely with the team in the future."

Australian Associated Press was founded in 1935. Today, it is a dynamic
news enterprise moving over 1.6 billion words per year to all media - print
broadcast and digital. In all, it sends 4000 data files to its subscrib-ers
every day. It aims to provide the Australian media, private and public sector
with a cost-effective, unbiased, reliable, comprehensive news and information
resource.

About KnowledgeView:

KnowledgeView Ltd is a UK-based company with headquarters in London and
offices in the Middle East. The company was founded in 1995 to develop
cross-media publishing, news management and editorial sharing systems. Users
of KnowledgeView's Publish live solutions included the Independent News and
Media, Guardian Media Group, News Corporation and the Washington Post. In the
Middle East, KnowledgeView is a leading newspaper integrator, with over 40
media companies, providing consultancy as well as technology, acting as a
marketing and technology bridge between Europe and the Arab World.

KnowledgeView's Publish live suite of products and services enables
publishers to extend their reach and increase revenues, through easy
multi-publishing to paper, Web, mobile iPhone and iPad.

KnowledgeView's RAPID Browser is a powerful news management and editorial
sharing system for automating acquisition, classification and enhancement of
news and media content and creating packages for cross-media publishing,
designed to streamline production and create additional revenues.

RAPID Browser has set the standard for the next generation of news
management systems, with its ability to gather content from a wide variety of
sources such as news agencies, correspondents' reports, RSS and Web harvested
feeds, and the power it puts in the hands of users to define their own ways
of filtering and acting on items that match their interests. By integrating
RAPID Browser with Adobe publishing software and with third-party publishing
systems.

RAPID Archive, integrated with RAPID Browser, provides strategic
rich-media archiving for publishers who want to syndicate or share editorial
content.

For more information please contact:

Hoda El Kara, hoda@knowledgeview.co.uk, Mobile: +96171498899

For more information please contact: Hoda El Kara, hoda at knowledgeview.co.uk, Mobile: +96171498899