Australia's lime door brands Signs Global Fashion Deal with Dita Von TeeseBy Style Counsel On Behalf Of Lime Door Brands, PRNE
Monday, April 11, 2011
MELBOURNE, Australia, April 13, 2011 - Australian brand development powerhouse, lime door brands has signed a
global deal with international burlesque star and fashion icon Dita Von
Teese. The agreement sees lime door brands and the performer becoming
co-owners of a number of brands.
lime door brands' first offering with Von Teese will be a line of
lingerie and associated undergarments. The collection - with sizes ranging
from extra-small to plus-sizes, and bras up to an E-cup - will offer a touch
of glamour to women of all sizes and shapes. The line is intended for global
Dita Von Teese said, "I love lingerie that fits well and is also
beautiful, bringing function together with glamour and sensuality. I am
especially excited to be designing lingerie with a vast sizing range so that
women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe
that suits their body type. Indulging in elegant lingerie isn't about the
seduction of another person, it's about seducing yourself first and embracing
womanhood and femininity."
"Dita Von Teese is world-renowned as a burlesque performer. She is
probably best described as an old-school Hollywood siren," said lime door
brands' Chief Executive Officer, Michele Hamdorf. "With a Twitter following
over 674,000, Dita Von Teese is arguably one of the biggest global style
icons of today," she added. "Her success has been based on her strong head
for business and her distinctiveness. As a brand strategist and developer, I
am certain that our collaboration will prove similarly successful."
According to Hamdorf, it is anticipated that the product offering will be
extended in time, with the introduction of a dress range and other
categories. After its introduction into Australia later this year, plans are
already afoot for an immediate expansion into international markets -
starting with the UK in 2012.
"This is an exciting opportunity," Dita said. "I'm delighted to be in the
process of creating both a line of retro-glamorous clothing and lingerie in a
new partnership with Australian company lime door brands."
About lime door brands
lime door brands is a boutique brand house and management consultancy
boasting a portfolio of global fashion brands.
Specialising in innovative web and creative concepts, social media and
below-the-line marketing, lime door brands manage brands end-to-end with
strategic positioning, design, manufacturing, distribution and channel
Michele Hamdorf (M.E. Exec) is the Chief Executive of lime door brands.
Bringing together extensive experience in the retail, fashion and
telecommunications industries, lime door brands brings new brands to the
global market from conception to implementation with a core emphasis around
social media and digital marketing.
About Dita Von Teese
Internationally renowned as the Queen of Burlesque, Dita Von Teese has
also established herself as a well-respected fashion icon for her distinctive
style and eternally immaculate presentation. She has appeared in high-fashion
magazines including Harper's Bazaar, Vanity Fair, Madison, Vogue, Elle and
Playboy, and is seen front-row at the most prestigious fashion shows across
She has performed at exclusive events and parties for Victoria's Secret,
Christian Louboutin, Marc Jacobs and Louis Vuitton among many others, was the
first guest star in the history of the legendary Crazy Horse in Paris, and
recently starred as a femme fatale on an episode of CSI.
This "Burlesque Superheroine" (Vanity Fair) determines every aspect of
her burlesque shows from the set and costume, to the music and lighting. Her
famous burlesque performances feature elaborate costumes and props, with her
signature acts including a giant gilded powder compact, an opulent opium den
and a martini glass that she bathes in, complete with olive sponge.
Dita remains the role-model for a new generation of women for her
resurrection of old-world glamour, elegance and poise and for her dedication
to the empowerment of all women. She encourages women to play up their best
features to find confidence within themselves. She advocates that women can
create their own beauty and sexiness, regardless of their age, size or
Dita is an ambassador for a number of brands, but is excited to be
playing such a large role in the launch of her own apparel and intimates
ranges, where she collaborates on creative elements and design. She co-owns
the brands, bearing her name, with Australian company, lime door brands.
For further information contact: Kaz Kingdon, Style Counsel: +61-3-8506-1688; +61-413-888-558 firstname.lastname@example.org Alethea Larkin (media), Style Counsel: +61-3-8506-1650; +61-400-326-525 email@example.com
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Tags: April 13, australia, Melbourne, Style Counsel On Behalf Of Lime Door Brands