Autonomy Transforms Digital Asset Management With Meaning-Based Rich Media Management Platform

Unique Combination of Digital Asset Management, Web Content Management, and Meaning Based Computing Enables Marketers to Turn Rich Media into Dynamic and Actionable Business Assets

LAS VEGAS, April 12, 2010 - NAB SHOW — Autonomy Corporation plc (LSE: AU. or AU.L), a global leader
in infrastructure software for the enterprise, today announced significant
enhancements to the company's Virage MediaBin platform. Leveraging Autonomy's
Meaning Based Computing (MBC) technology, Virage MediaBin 7.1 automatically
forms a conceptual understanding of all rich media assets located in any
internal or external repository, including social media, blogs, and videos.
As the industry's only platform that combines meaning-based Digital Asset
Management and Web Content Management, marketers can use Virage MediaBin to
quickly identify and leverage the most relevant and compelling rich media
assets for use in web, video, print, social media, online advertising, and
mobile campaigns. The new version of Virage MediaBin includes enhanced
connectivity to a wide range of content repositories, as well as enhancements
to improve the user experience.

"As the world's largest outdoor advertising company, it is critical that
we have an intelligent and easy-to-use solution to manage our extensive and
diverse set of rich media assets," said Tony Alwin, Senior Vice President,
Creative, Marketing, and Public Relations at Clear Channel. "Autonomy Virage
MediaBin helps Clear Channel Outdoor, and all of its divisions, to
effectively leverage our rich media assets and deliver successful global
campaigns for our clients. The solution also enables us to move quickly to
show our capabilities to new and prospective clients."

Organizations today struggle to understand, act on, and optimize their
wide range of digital assets in order to deliver a more engaging customer
experience that drives business results. They are overwhelmed with the flood
of content created by in-house creative teams and ad-agencies, as well as
content generated on social media sites, blogs, and other new media sources.

Many organizations depend on traditional systems that require a
cumbersome manual tagging of assets, an antiquated approach that is incapable
of scaling with the constant proliferation of new forms of content. They try
to handle this deluge of content independently, department by department, and
despite their best intentions, duplicate silos of content develop. As a
result, content becomes locked away in a wide range of content repositories.
These organizations struggle to rapidly deliver this content to customer
facing channels, including corporate websites, mobile devices, and on social
media.

Autonomy Transforms Rich Media into Intelligent Assets

Autonomy Virage's solution overcomes these challenges by enabling
businesses to automatically understand the value of all digital assets
created both inside and outside an organization, and dynamically deliver the
right content to the right customer, every time. At the core of Autonomy's
Virage MediaBin platform is the Intelligent Data Operating Layer (IDOL) which
allows businesses to automate the processing of all rich media assets.

IDOL forms a conceptual understanding that allows marketers to
automatically tag and classify any rich media asset, regardless of format or
language. Virage MediaBin applies this intelligence to deliver advanced
analytics, automatic categorization, summarization, concept clouds, dynamic
content associations, content hyperlinking and automation of business
processes and workflow.

Unlimited Connectivity with IDOL

Virage MediaBin 7.1 combines IDOL technology with new workflow
capabilities to provide seamless connection to any content repository. IDOL
automatically identifies and indexes newly created content in a repository,
including PIM, PLM, and ERP systems. Colleagues in creative, legal,
marketing, and production can use the new workflow capabilities to
automatically apply the relevant content to the project they are working on.

As a result of Virage MediaBin's extremely open approach to rich media,
the fact that content now lives in a wide range of repositories inside and
outside an organization becomes irrelevant. Organizations can efficiently and
strategically leverage all content, regardless of where it resides. Even
valuable customer insight within social media and other channels can
automatically be collected to quickly discover and act upon emerging trends.

Automatic Deep Video Indexing

The new platform also provides enhanced innovations to "watch and listen"
to video. The product automatically converts video to text and time
synchronizes with a preview of the content. Video assets can be quickly and
easily found with pinpoint accuracy to the exact location within a video
where a word or phrase is spoken. This is dynamically associated with other
critical digital assets.

Benefit from a Rich Out of the Box Experience

Virage MediaBin 7.1 also delivers a new and improved user interface, and
supports the widest range of rich media asset types and languages, including
the ability to search foreign multimedia in the marketer's native language.
Utilizing the latest technology in RIA user interface design, Virage MediaBin
7.1 provides marketers with a modern and fluid rich media management
experience for content ranging from video and audio files, to PowerPoint(TM)
presentations, PhotoShop(TM) files, PDFs, Digital Photos, and other graphic
file and image formats used widely in most organizations today.

"Every day, marketers are exploring new ways to integrate digital assets
and video into their web, online advertising, and social media campaigns,"
said James Murray, CEO of Autonomy Virage. "However, to do so effectively,
marketers require a solution that can automatically match the right asset
with the right customer, in real-time. Autonomy Virage MediaBin is the
industry's only rich media platform that combines digital asset management,
web content management, and conceptual understanding of all assets in order
to dynamically deliver a powerful and effective brand experience across all
channels."

For more information, please visit www.autonomy.com/dam.

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, spearheads the Meaning Based
Computing movement. IDC recently recognized Autonomy as having the largest
market share and fastest growth in the worldwide search and discovery market.
Autonomy's technology allows computers to harness the full richness of human
information, forming a conceptual and contextual understanding of any piece
of electronic data, including unstructured information, such as text, email,
web pages, voice, or video. Autonomy's software powers the full spectrum of
mission-critical enterprise applications including pan-enterprise search,
customer interaction solutions, information governance, end-to-end
eDiscovery, records management, archiving, business process management, web
content management, web optimization, rich media management and video and
audio analysis.

Autonomy's customer base is comprised of more than 20,000 global
companies, law firms and federal agencies including: AOL, BAE Systems, BBC,
Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA
Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds Banking Group, NASA,
Nestle, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the
U.S. Department of Energy, the U.S. Department of Homeland Security and the
U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy
technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO.
The company has offices worldwide.

Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.

Please visit www.autonomy.com to find out more.

    Autonomy Editorial Contacts:
    Zoe Welch                            Ian Bain
    Autonomy (US)                        The Red Consultancy (US)
    +1-415-625-1480                      +1-415-618-8806
    zoe.welch@autonomy.com               ian.bain@redconsultancy.com

    Edward Bridges                       David Vindel
    Financial Dynamics (UK)              The Red Consultancy (UK)
    +44-207-831-3113                     +44-207-025-6529
    edward.bridges@fd.com                david.vindel@redconsultancy.com

Zoe Welch of Autonomy (US), +1-415-625-1480, zoe.welch at autonomy.com; or Ian Bain of The Red Consultancy (US), +1-415-618-8806, ian.bain at redconsultancy.com; or David Vindel of The Red Consultancy (UK), + 44-207-025-6529, david.vindel at redconsultancy.com; or Edward Bridges of Financial Dynamics (UK), +44-207-831-3113, edward.bridges at fd.com, all for Autonomy Corporation plc