Axida Named Cool Vendor by Leading Analyst Firm

KINGSTON UPON HULL, England, April 20, 2010 - Axida, a leading provider of intelligent home delivery solutions, today
announced that it has been included in the list of five "Cool Vendors" in the
"Cool Vendors in Supply Chain Management, 2010" report by Gartner, Inc.1 The
report analyzes Axida's advanced home delivery software - Axida HDi - which
is used by major retailers and third party logistics companies (3PL).

Axida HDi manages complex home deliveries where the product, service or
proposition requires a customer to be present at the time of delivery. The
system allows retailers to offer specific delivery time slots to their
customers so that they can arrange to be at home to receive their goods.

Companies using Axida HDi include retail clients Ikea, Laura Ashley and
Wickes and logistics companies such as CEVA Logistics (which provides a
dedicated service to Tesco and shared service to a number of retailers,
including Sainsbury's and Habitat) and Wincanton (which provides dedicated
services to M&S and Best Buy).

"We believe Axida's inclusion in the Cool Vendor report by Gartner
validates our position as an innovator in the home delivery solutions market.
Axida HDi software leads the way in managing the entire home delivery process
by orchestrating the supply chain from supplier or retailer to consumer,
enabling our clients to improve business performance and service," said Wayne
Holgate, Director of Axida.

"By using Axida HDi, our clients are increasing customer satisfaction
with a significantly higher percentage of successful first-time deliveries
within the promised time window. In addition, our clients are benefiting from
an increased numbers of drops per route, which reduces the cost of delivery.
The combination of these improvements results in a lower carbon footprint
through better use of resources. In short, we put our clients in control of
the balance between service and costs," he added.

1. Gartner "Cool Vendors in Supply Chain Management, 2010" by Cool
Vendors in Supply Chain Management, 2010 C. Dwight Klappich, Tim Payne, Tim
Zimmerman, Chad Eschinger, 12 April 2010.

Cool Vendor Disclaimer

Gartner's listing does not constitute an exhaustive list of vendors in
any given technology area, but rather is designed to highlight interesting,
new and innovative vendors, products and services. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including
any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or
solutions that are: innovative, enable users to do things they couldn't do
before; impactful, have, or will have, business impact (not just technology
for the sake of technology); intriguing, have caught Gartner's interest or
curiosity in approximately the past six months.

www.axida.com

Notes to Editors

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Contacts: Wayne Holgate, Axida Director, +44(0)1482-783630, email: w.holgate at axida.com