B!Digital Launches its Performance Adnetwork

https://www.bmobile.com is a new Platform for Advertisers to Plan and Implement Targeted Mobile Advertising Campaigns

MILAN, September 22, 2010 - B!Digital, the mobile advertising and communications division of the
Buongiorno Group today announces the launch of B!mobile. The new advertising
network (AdNetwork) will allow the leading independent European agency to
work with both publishers looking to capitalise on their traffic on mobile
internet and/or iPhone applications, and advertisers wanting to invest in
efficient mobile communication campaigns.

Using a next-generation technology platform, B!mobile can implement
sophisticated, targeted mobile advertising campaigns. The platform permits
segmentation by telephone operator, operating system and mobile device, with
utmost precision and transparency allowing constant control on the real
return on the investment made.

B!mobile is accessible via the Internet or mobile - with a web site
optimised for the iPhone - at www.bmobile.com/. The platform is simple
and easy to use with direct and independent access for each advertiser. A
control panel monitors the performance of every aspect of the campaign,
making changes as needs arise. It also allows users to set and manage their
banner campaigns on either a CPC (cost per click) or CPM (cost per 1000
impressions) basis. B!mobile aims to extend its adnetwork by grouping
publishers from around the world with a particular focus on Europe, South
Africa and on the emerging markets, in order to aggregate traffic by the end
of the year and reach 1,5 billion impressions.

The new B!mobile Adnetwork Business Unit is headed up by Lara
Gagliardi, an international role she has taken after successfully leading the
B2C segment in the Mediterranean and LATAM areas for Buongiorno, promoting
the BlinkoGold brand and developing specific expertise in performance
advertising.

"Marketers, struggling to capture consumers' attention, are
quickly turning to mobile advertising" - commented Lara Gagliardi - "With its
complete media offer of premium and performance B!Digital is perfectly poised
to capture an opportunity which according to eMarketer will reach 1,1 billion
dollars in 2012".

B!Digital (previously Buongiorno Marketing Services) - an
independent marketing agency leader in Europe - is the division of Buongiorno
S.p.A. that deals with development and implementation of mobile advertising
and communications campaigns.

B!Digital is the largest digital agency focused on mobile
technology with global coverage and offices in 7 countries including Italy,
the UK, France, Spain, Germany, Russia, and the Netherlands. Following its
acquisitions of Flytxt, Mobi-Village and HotSMS, B!Digital has bolstered its
expertise and technological capabilities in mobile marketing, mobile Internet
development, and in mobile advertising.

B!Digital exclusively handles the advertising license of all
mobile property of the E! Entertainment, Espresso Group (including La
Repubblica, Radio Deejay, Repubblica Sport, and TrovaCinema), Il Messaggero,
Leggo and Il Giornale and delivers campaigns for Rimmel, BNL BNP Paribas,
Barilla, Blockbuster, Coca Cola, Fnac, Ford, MediaWorld e P&G.

For more information about Buongiorno!Digital visit the
website www.buongiornodigital.com or contact:

Media Relations: media.relations@buongiorno.com; Tel. +39-02-582131

Media Relations: media.relations at buongiorno.com; Tel. +39-02-582131