Because you Never Know Where Your dog Will put his Nose

GENEVA, February 25, 2010 - Your dog is naturally inquisitive - at home, in the park and on the
street - scenting, scratching and tasting the world around him every day. His
love of exploration puts him in contact with other dogs, animals, soil,
litter, and lamp posts! It is the role of his immune system to tackle all
these happy experiences.

(Photo:
www.newscom.com/cgi-bin/prnh/20100225/379043 )

Now a new development in Iams pet nutrition, PreBiotics, can help support
your dog's inner strength. The really good news is that all IAMS dry diets
now contain these PreBiotics.

PreBiotics that increase the good bacteria and reduce bad bacteria in the
gut can help keep him healthy and support his natural defences. This is
exactly the same reason as why we as owners include foods such as yoghurts,
which contain good bacteria, in our diets.

Maintaining your dog's inner health is obviously important for his daily
happiness and long-term wellbeing. Being able to help do so as part of his
regular diet gives you the reassurance that while feeding him a tasty food
that satisfies his appetite and nutritional needs, you're also helping
support his inner protection each and every day.

Remember, at every stage of your dog's life he will benefit from having a
healthy digestive system. When he was a little puppy, his mother's milk
provided him with all the nutrition and protection he needed, but as he moved
onto solids he had to get this through his diet. Choosing a highly nutritious
diet like Iams will help support his developing immune system and long-term
wellbeing.

For adult dogs, frequenting familiar home turf and exploring further
afield, his adventures demand good gut bacteria and a strong immune system.
And did you know that 65% of a dog's immune system is found in his digestive
tract?

You can't teach an old dog new tricks, but you can help him. He might
have slowed down a bit with age but still has the same sense of adventure.
Just like us as we mature his immune system may also decline. Iams with
PreBiotics is a 100% complete and balanced diet that supports his inner
strength and helps him continue to enjoy an active lifestyle well into his
golden years.

Whatever the age of your dog, Iams with PreBiotics helps support his
strong defences. So make your dog an IAMS dog today.

Healthy inside, Healthy outside.

    Press Contact
    Lars C. Ortlieb | External Relations Manager PetCare
    EMEA | P&G Int. Ops. SA
    ortlieb.l@pg.com |
    Tel  +49-17-2671-7575

Photo:
www.newscom.com/cgi-bin/prnh/20100225/379043

Press Contact: Lars C. Ortlieb | External Relations Manager PetCare, EMEA | P&G Int. Ops. SA, ortlieb.l at pg.com | Tel +49-17-2671-7575