Bike Week 2010 With Gocycle

LONDON, June 23, 2010 - Team Green Britain's Bike Week is underway and is showing the nation that
cycling is not only good for the environment, your health and your wallet,
but is a lot of fun, too. Whether you're a beginner or a pro, a commuter or a
fair weather cyclist, the Gocycle electric bicycle is the easiest way to
enjoy the ride.

To watch Gocycle talk about the nation falling back in love
with cycling, please visit YouTube
(www.youtube.com/watch?v=tIz21uL6hi4).

Gocycle is the first ever two-wheeler with a frame and wheels moulded
from magnesium alloy, making it not only super light but extremely tough -
perfect for urban cyclists who ride several times a week. It seems there are
plenty of those: statistics show that we're currently experiencing a 17-year
high in the number of cyclists on the roads, with 42% of those being
commuters*. With commuting and congestion charges still prohibitively high
for some, cycling is a great way to save money.

With electric power at the touch of a button, Gocycle is not only great
for anyone who doesn't want to arrive at the office hot and sweaty, but is
also perfect for beginner cyclists who are gradually building up their
stamina. With enough battery power to take you up to twenty miles, Gocycle
can give you a boost if you're struggling uphill, or setting off from traffic
lights. Gocycle's patented Cleandrive(R) system - combining a fully enclosed
chain drive with the interchangeable and side-mounted PitstopWheel(R) - makes
fixing a flat tyre easy, and office workers need not worry about getting
grease on their clothes.

Richard Thorpe, designer of Gocycle and founder of manufacturer Karbon
Kinetics Ltd., said. "Team Green Britain is aiming to show that cycling is
for everyone, and we believe the versatility of Gocycle can prove it. Of
course, being electric-powered means that Gocycle is also eco-friendly -
another reason for you to ditch the car."

Gocycle is available from GBP49 per month under the Gocycle-to-Work(TM)
scheme, or can be purchased directly online at www.gocycle.com or
through a Gocycle Dealer**. MSRP GBP1,495

1. *Statistics from CTC, The UK's National Cyclists's Organisation

2. **For a full list of Gocycle Dealers go to www.gocycle.com

EDITOR'S NOTES

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk."

For more information, 300dpi JPEG images or press review samples contact: Jane Leah and Andy Stafford at Beam Agency. T: +44(0)20-7833-9595, E: gocycle at beamagency.com