Bikini.com Says Bottoms are Tops for Swimwear This Summer

MIAMI BEACH, Florida, April 13, 2011 - With swimsuit season right around the corner, Bikini.com, The World's
Biggest Beach Party (www.bikini.com), scoured the designer runways to
report on the most cutting edge looks for the coming year. According to
Bikini.com Co-Founder and CEO Gail Sonnenschein, here's a countdown of the
top 11 swimwear trends to keep you looking "bikinirific" at the beach this
season:

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1. The Bootylicious Bottom Line - What's the top trend, according to
Bikini.com? Detailing on the derriere. Whether you're built like Kim
Kardashian or just want to look that way, strategic ruching and subtle stitch
details can add oomph to what you already have and flatter and enhance what
you don't.

2. Retro Glam - From debutantes of the 50's to Mad Men of the 60's and
Studio 54 disco divas of the 70's, today's ultra-glamorous women are looking
to the past for inspiration. High-waisted, two piece swimsuits figure
prominently in this elegant vintage trend.

3. World Safari - Break out your passport, the tribe has spoken.
Designers featured all kinds of hot ethnic looks with Native American,
Moroccan, Aboriginal Australian and especially African inspiration. It's
exotic sex appeal for citizens of the world with a fun sense of adventure.

4. Sparkle — This season, give 'em the old razzle dazzle with studs,
beads, sequins, rhinestones and any other kinds of embellishment that add
splash to a swimsuit. Whether you're a Jersey Shore fan or a Las Vegas
showgirl, there's a sparkly, showstopping look for you.

5. The Gold Standard — Glamorous metallics in glossy high-tech fabrics
are a luxurious trend worth mining. This season's swimsuits are dripping in
gold, bronze and copper, giving every beachgoer the Midas Touch.

6. Boudoir Chic — Break out the satin sheets: From bras to bustiers,
racy-lacy swimsuits in everything from soft pastels to black lace are taking
lingerie from the bedroom to the beach.

7. Software with Hardware - Swimsuits are held together this season with
prominent metal buckles, buttons and rings that add a luxe, jewelry-like
accent to sleek designs.

8. Shiny Happy Prints — Playful paisleys, groovy geometrics, and fun
flowers and fruits in eyecatching, vibrant bursts of color provide an
antidote to minimalist and monochromatic looks. These bold, bright patterns
give everyone the opportunity to break out and have fun with their swimwear.

9. Wild Thing - Animal prints manage to be both a trend and a timeless
classic. Leopard, tiger, crocodile, python and even peacock can bring out the
sexy wild thing in you.

10. Americana - From crisp and chic nautical stripes to preppy madras,
collegiate looks and sweet summer gingham, this season's swimsuits are as hot
as apple pie.

11. Peekaboo - Naughty meets nice with monokini cutaways and
strategically placed cutouts that emphasize the feminine form and show off a
body to its best advantage. Keyholes, bondage strips and see-through bands of
fabric give a "peekaboo" effect that will definitely set you apart from the
crowd.

That's Bikini.com's bottom line on the top 11 swimwear trends for 2011.

About Bikini.com

An international pop culture hit, Bikini.com The World's Biggest Beach
Party (www.bikini.com), is the most comprehensive and fun beach
lifestyle media brand. Based in Miami Beach, the bikini capital of the world,
Bikini.com brings the beach lifestyle right into everyone's computer with a
tongue-in-cheek, retro look reminiscent of the old Frankie and Annette beach
blanket bingo movies. From cutting edge swimwear fashion to the world's
sexiest swimsuit models, Bikini.com is light-hearted and full of
international sex appeal.

Gail Sonnenschein, Bikini.com, +1-305-531-1477, information at bikini.com