blinkx Introduces TV API, Opens Online Video Index to Technology Partners Looking to Tap Potential of Connected TV

By Blinkx, PRNE
Tuesday, February 1, 2011

New Application Programming Interface Enables Partners to Leverage blinkx's Web Video Index to Build New Functionality and Apps for the OTT environment

SAN FRANCISCO, February 2, 2011 - blinkx, the world's largest and most advanced video search engine, today
announced the launch of a TV API (Application Programming Interface). The API
is designed to provide partners in the fast-growing Connected TV ecosystem -
from box makers and TV manufacturers, to app developers and game consoles -
access to blinkx's index of over 35 million hours of online video.

The TV API draws from the wealth of video content across the entire web -
but automatically filters results based on the capabilities of the user's
device - such as the video formats it supports - so that the user is always
offered compatible clips. For partners, blinkx's TV API offers both efficient
access to a deep, diverse source of online content from top broadcasters and
media companies, and can also help solve the navigation challenge that is
inherent in the lean-back experience of Connected TV.

Based on technology that was perfected over 12 years at Cambridge
, blinkx uses a combination of patented conceptual search with
speech and image recognition software to understand rich media more
thoroughly than any other solution available today. This deep understanding
of content enables blinkx to deliver the unrivaled discovery, personalization
and recommendation functionality which is critical to a successful user
experience in the Connected TV environment.

"blinkx is an unparalleled source for online video search and discovery
through any platform. The blinkx Web API was launched five years ago and
today accounts for two-thirds of our global search volume, but mobile and TV
are coming on strong," said Suranga Chandratillake, founder and CEO, blinkx.
"We introduced our mobile API last summer, and already it has generated
significant traction with partners like Samsung and EVRI. Providing an API
for TV brings blinkx into the living-room and enables our partners to tap a
flourishing audience as more consumers access Web video from their TVs. In
addition to search, our technology offers personalization, discovery and
recommendation capabilities to integrate Web video into the Connected TV
experience - functionality that's critical in the lean back TV experience,
when users are less inclined to type out search queries."

The new API also enables blinkx to increase its distribution footprint
across more screens and drive millions of new searches through its engine.
blinkx already has several significant partners in the TV space including
Amino Communications, known for its award-winning IPTV and Hybrid set-top
boxes, as well as Belgacom and Miniweb. These and other companies are
leveraging blinkx's vast video index and software to deliver a better search,
navigation and personalization experience for consumers.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video
search engine. Today, blinkx has indexed more than 35 million hours of audio,
video, viral and TV content, and made it fully searchable and available on
demand. blinkx's founders set out to solve a significant challenge - as TV
and user-generated content on the Web explode, keyword-based search
technologies only scratch the surface. blinkx's patented search technologies
listen to - and even see - the Web, helping users enjoy a breadth and
accuracy of search results not available elsewhere. In addition, blinkx
powers the video search for many of the world's most frequented sites. blinkx
is based in San Francisco and London. More information is available at

Tim Turpin of Sparkpr, +1-415-321-1894, tim.turpin at; or Nicole Love of Marlin PR, +44-207-869-8328, at, both for blinkx, or NOMAD and Broker, Charles Lytle or Christopher Wren, both of Citigroup Global Markets Ltd, for blinkx plc, +44-207-986-4000

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